The essence of marketing is to understand customers' needs and develop a plan that fulfils those needs. Therefore, marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets.
Marketing degree programs combine the mathematical and statistical courses with the organizational focus of a business major, along with the human behavioral studies of the liberal arts. Graduates often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Alternatively, with a degree in marketing you may choose to pursue career opportunities in a non-profit organization.
The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world, while maintaining the traditions of critical thinking and writing that are at the core of a liberal arts tradition.
The Communication course is run by the Arnhem Business School (ABS) and is taught entirely in English. It trains you to become a specialist in the fields of business, marketing and corporate communication.
The world nowadays revolves around trade. Establishing and maintaining international contacts. Seeing opportunities or creating them. This bachelor study will bring you a step closer to international success.
International Business and Management Studies (IBMS) is a full-time Bachelors degree course that prepares you for a broad range of international management positions. Graduates are well prepared for the job market. They can enter careers in both the private and public sectors in the fields of international finance, marketing, business and management.
The Bachelor in International Sales and Marketing Management is an extension of the Marketing Management degree programme. The programme takes 1½ years. The programme is for those who want to obtain competencies which put them in a position to independently and professionally perform job functions related to an international company’s position in the market.
In recent years, a steady increase in the sport sector has led to a great demand for professionals in the management of sports events, sports teams, sports federations and bodies. The program aims to respond to the growing interest in the Sports management sector.
The La Rochelle Business School of Tourism aims to provide management education and professional career preparation for the tourism, event and hospitality industry through student-centered learning that incorporates experiential learning and interaction with industry and the community.
Are you interested in marketing, sales and communication? Then you should consider the Marketing Management programme! The programme is also a good starting point if you see yourself as an entrepreneur starting your own business.
As a Bachelor of International Sales and Marketing Management you will develop knowledge and comprehension of business practice, applied theory as well as methods used for sales and marketing within an international business perspective. You may also choose to continue your studies at a master programme abroad or in Denmark.
International Marketing Management (IMM) is an English-language variant of Commercial Economics and trains you to be a marketeer. The study has an international character, not only by focusing on the world beyond the Netherlands but by actually bringing the wider world to the classroom.
The program has an international focus with many opportunities for students to explore the social and cultural ramifications of operating in the global economy.
Our programme is new. This means that the programme includes the latest insights and developments in the field. As of day one, you’ll be involved in the practical side of the profession, and you’ll be given all sorts of concrete assignments. These are often explained by people from business. We work together closely and regularly with external clients and many of our lecturers are themselves from business.