International Marketing Management (IMM)

Contents

First Year

The first year of study, known as the propaedeutic year, includes 60 study credits. During this year, you will learn the fundamentals of Economics for the programme you have chosen. For all first-year students at the Faculty of Economics & Management, eight of the subjects (40 study credits) are the same. The advantage of this is that it is easy to switch to a different (English or Dutch) programme within the faculty during the first six months. Besides, you will get four subjects (20 study credits) specifically for your own programme. From the second year onwards, the programme involves further in-depth study and specialization.

For each subject, you will be awarded five study credits as soon as you have met the subject requirements. These requirements generally include the following: active participation in lessons, writing assignments or reports and passing tests and assessments. The programme is made up of knowledge subjects (such as Business Economics, Business Administration and Marketing), skills subjects (such as communicative and research skills) and projects, which combine knowledge and skills in an extensive practical assignment. The knowledge subjects focus on practical application. They never involve the acquisition of theoretical knowledge purely for its own sake, but always also cover the way in which it is applied in practice.

Second year

In the second year you will attend a demanding programme. You will learn about: applied marketing management, sales, market research, personal business skills, export management, and you will study an extra foreign language. You will work together with your team on solving real-life incidents that companies face. You learn which management styles you can choose from, and how to work together in a team. And, of course, you will continue to work on improving your English proficiency. You’ll also do an internship at an international oriented organisation in or outside the Netherlands.

Third year

In the third year you go abroad to study at one of our partner universities for one semester. The second semester you will deal with subjects like product innovation plan, branding,, international law, market entry strategy and logistics. We work closely together with our university partner in Turkey on Dutch Turkish business relations.
To finish it off we will be playing a marketing game, in which you play the role of a manager running a marketing department.

Minors

Fourth year

In the fourth year you can choose a minor at the HU, for example International Business Skills, International Advertising, Leadership orDoing business in China. It is also possible to study abroad for half a year. In the final semester you will do an internship in an internationally operating business, which will be rounded off with your thesis.

Project education

During your course you work on various projects for companies. In these projects you get into the skin of the consumer or the marketeer. Who is your target group and what makes them tick? How do they perceive ‘your’ product and what can you do to change the image of your product?

Accreditation

Responsibility for accreditation lies with the Netherlands-Flemish Accreditation Organization (NVAO). All degree programmes offered by research universities and universities of applied sciences will be evaluated according to established criteria, and programmes that meet those criteria will be accredited.

Funding details

We offer two scholarships for our non-EU students. The HU Talent Scholarship, to the amount of € 2000, can be applied for by all students who are from a non-EU country and have been admitted to one of our international Bachelor’s or Master’s programmes. The HU Excellent Scholarship is for students who meet the criteria for the Talent Scholarship and who also performed exceptionally well in their previous studies (B+ average or higher). Some students from EU countries also qualify for a grant from the Dutch government, provided that they are under 30 years of age and are enrolled full-time.