Search
Marketing & Advertising Management – (B.A.)
Leeds Metropolitan University
Faculty of Business & Law
| Application Deadline: | January 15 | ||
| Location: | Leeds / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 36 months | Start Date: | September |
| Educational Form: |
| ||
| Education Variants: |
| ||
| Languages: | English | ||
Location of Leeds Metropolitan University
The BA (Hons) Marketing & Advertising Management course has been designed to build your theoretical knowledge of this dynamic subject whilst developing the specific skills needed by employers in such an innovative field. The focus is on the management of marketing and advertising campaigns from both a client and agency perspective. You will be involved in simulated and live projects, and be supported by specialist staff with a wide range of academic knowledge and industry experience.
The course has been accredited by the professional body, the Chartered Institute of Marketing (CIM) Dual Award, this gives students the opportunity for professional CIM membership and the opportunity to progress to the Professional Diploma in Marketing. Other accreditations may be possible on our marketing courses (e.g. from the Marketing Research Society).
Contents
Level 1
Marketing Dynamics
Marketing in Action
Information for Marketing
Organisations and Environment
Organisational Behaviour
Economic Awareness
Money Management for Marketers
Skills Development for Marketers 1
Level 2
Principles of Advertising
Buyer Behaviour
Marketing Research
Marketing Practice
Principles of Consumer Law
Business Analysis and Practice
Skills Development for Marketers 2
You will also select one elective module.
Level 3
Advertising Strategy
Media Planning
Strategic Marketing
Advertising Consultancy Project
Innovation & Change
Skills Development for Marketers 3
You will also select two elective modules from a range that includes:
Retail Marketing
Contemporary Brand Management
Sales Management
Arts Marketing
Placement
There is an opportunity for you to take a 12 month paid work placement between the second and third year of these courses. This can be undertaken in a large range of organisations inlcuding a number of blue chip organisations in the public and private sector as well as small to medium sized enterprises. You can also arrange summer internships with some organisations. We have our own Placements Office who are dedicated to making sure that you find a placement which is right for you. Students from these courses have worked in organisations such as Warner Bros, O2, John Lewis, Motorola and the NHS to name a few. Should you want to source a placement yourself you have the flexibility of making your own arrangements subject to approval from the Placements Office.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
UCAS Points: 220 UCAS tariff points, 160 points must be obtained from at least 2 GCE A Levels or equivalent.
Required GCSEs: English Language and Maths (grade C or above) or equivalent.
International Baccalaureate: 24 points
IELTS: 6.0 or equivalent (for students whose first language is not English).
Mature and other non-standard applicants with few formal qualifications but appropriate experience may also be considered. This will be assessed on an individual basis.
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade A (Score: 80) |
Accreditation
The course has been accredited by the professional body, the Chartered Institute of Marketing (CIM) Dual Award, this gives students the opportunity for professional CIM membership and the opportunity to progress to the Professional Diploma in Marketing.
Ask a Question
You can contact Undergraduate Enquiries to ask a question about Marketing & Advertising Management at Leeds Metropolitan University.
Relevant Links
Contact
Contact Leeds Metropolitan University
Using the form on this page, you can directly ask questions to the contactpersons at the university.
Fill out your contact information and message. The information you fill out in this form will be sent directly to the university. They will reply to you on the e-mail address you provide here.
Explain your academic background in the message; the more sophisticated your e-mail, the better the answer.
BachelorsPortal.eu cannot take any responsibility for the answering of contacts or for the content of their replies.
BachelorsPortal.eu - Finds the Bachelors for you!