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Public Relations – (B.A.)
Leeds Metropolitan University
Faculty of Business & Law
| Application Deadline: | January 15 | ||
| Location: | Leeds / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 36 months | Start Date: | September |
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| Languages: | English | ||
Location of Leeds Metropolitan University
Taught by award-winning tutors, including the UK's only two full-time public relations professors, this pioneering course is rated as one of the best in Europe.
With Chartered Institute of Public Relations (CIPR) approval, and strong business links to enhance your practical experience, the course equips you with the skills demanded by the thriving communications sector. These include effective writing for the media, campaign planning and pitching for consultancy business. The creation of a portfolio of practical work gives you a head start to becoming another of our successful graduates, many of whom now hold key positions in international organisations.
Contents
Level 1
Public Relations Theory
Writing for Public Relations
Professional Practice & Enterprise: Tactics & Techniques
Marketing Dynamics
Mass Communications
Organisations & Environment
Organisational Behaviour
PACE 1 (Personal, Academic & Career Effectiveness)
Level 2
Public Relations Planning & Management
Specialist Public Relations
Professional Practice & Enterprise:
Internal Communications & Visual Communication
Persuasive Communications
Finance for non-financial managers
Marketing Communications
Strategic Analysis
PACE 2 (Personal, Academic & Career Effectiveness)
Level 3
Communications Audit
Corporate Relations
Dissertation (counts as two modules)
Professional Practice & Enterprise: Competitive Pitch
Consulting in Context
PACE 3 (Personal, Academic & Career Effectiveness)
Placement
There is an opportunity for you to take a 12 month paid work placement between the second and third year of these courses. This can be undertaken in a large range of organisations inlcuding a number of blue chip organisations in the public and private sector as well as small to medium sized enterprises. You can also arrange summer internships with some organisations. We have our own Placements Office who are dedicated to making sure that you find a placement which is right for you. Students from these courses have worked in organisations such as Warner Bros, O2, John Lewis, Motorola and the NHS to name a few. Should you want to source a placement yourself you have the flexibility of making your own arrangements subject to approval from the Placements Office.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
UCAS Points: 260 UCAS tariff points, 160 points must be obtained from at least 2 GCE A Levels or equivalent.
Required GCSEs: English Language and Maths (grade C or above) or equivalent.
International Baccalaureate: 26 points
IELTS: 6.5 or equivalent (for students whose first language is not English).
Mature and other non-standard applicants with few formal qualifications but appropriate experience may also be considered. This will be assessed on an individual basis.
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade A (Score: 80) |
Accreditation
This course is accredited by the Chartered Institute for Public Relations (CIPR) - the professional body for the UK public relations industry, providing PR training and events, PR news and research.
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You can contact Undergraduate Enquiries to ask a question about Public Relations at Leeds Metropolitan University.
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