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Public Relations with Marketing – (B.A.)
Leeds Metropolitan University
Faculty of Business & Law
| Application Deadline: | January 15 | ||
| Location: | Leeds / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 36 months | Start Date: | September |
| Educational Form: |
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| Languages: | English | ||
Location of Leeds Metropolitan University
The BA (Hons) Public Relations with Marketing course has a vocational focus based upon a foundation of essential public relations and marketing principles. At all levels of the course, you will be encouraged to develop effective skills and techniques for writing, editing, media relations, internal communications and communication
technology. You will also gain an understanding of how marketing impacts upon the wider organisation.
You will specialise in public relations (75% of the time) and study marketing as a secondary subject (25%). The course has a vocational focus to help you succeed in the thriving PR and marketing industries.
Contents
Level 1
Public Relations Theory
Writing for Public Relations
Professional Practice & Enterprise: Tactics & Techniques
Marketing Dynamics
Mass Communications
Organisations & Environment
Organisational Behaviour
PACE 1 (Personal, Academic & Career Effectiveness)
Level 2
During level 2 you will have the opportunity to study a range of modules from both the Public Relations and Marketing areas.
Level 3
During level 3 you will have the opportunity to study a range of modules from both the Public Relations and Marketing areas.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
UCAS Points: 260 UCAS tariff points, 160 points must be obtained from at least 2 GCE A Levels or equivalent.
Required GCSEs: English Language and Maths (grade C or above) or equivalent.
International Baccalaureate: 26 points
IELTS: 6.0 or equivalent (for students whose first language is not English).
Mature and other non-standard applicants with few formal qualifications but appropriate experience may also be considered. This will be assessed on an individual basis.
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade A (Score: 80) |
Accreditation
This course is accredited by the Chartered Institute for Public Relations (CIPR) - the professional body for the UK public relations industry, providing PR training and events, PR news and research.
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