Search
| Annual Tuition Fee: | ≈ € 1,210 - | ||
| Location: | Barcelona / Spain / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 48 months | Start Date: | September |
| Educational Form: |
| ||
| Credits (ECTS): | 240 | ||
| Languages: | English Spanish Catalan | ||
Location of Pompeu Fabra University
The UPF degree in Advertising and Public Relations aims to train professionals with high standards of quality and creativity who can effectively meet the needs of this sector, which is increasingly broad-based, dynamic and undergoing constant innovation.
In order to train graduates with a high level of theoretical and practical knowledge, the UPF Advertising and Public Relations course includes subjects that are mainly focused on three types of knowledge during the first two years: first, on knowledge of the conceptual and organisational fundamentals of advertising and public relations; second, on the social and cultural context in which advertising and public relations take place; and third, on the study of the techniques and languages used in the advertising and public relations media. The subjects in the third and fourth year are mainly focused on the acquisition of knowledge and the skills of creativity, analysis, management and production necessary to work in various professional areas in the field of advertising and public relations.
Contents
The course provides the following training:
* Interdisciplinary training in the social and communication sciences, humanities and communication systems to provide the future professional with broad knowledge of social, market and communication conditions.
* Training in methods and techniques of creativity to define original and effective advertising and public relations messages and campaigns.
* Training in knowledge of the methods and techniques that enable communication strategies which meet the objectives of businesses and institutions to be produced.
* Training in research and analysis methods for in-depth knowledge of the market and communication.
* Training in the use of various audiovisual, graphic and interactive media techniques and languages in order to produce creative advertising and public relations messages.
* Training in knowledge of the various media and communication platforms and their relationship with their different audiences to enable creativity and media planning in advertising communication and public relations campaigns.
* Training in ethical codes to enable work within the profession with a strong sense of social responsibility.
* Training in knowledge of the structure, organisation and management of advertising and public relations companies in order to promote effective and active integration by future professionals in these companies.
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.
More informationRequirements
* From the Higher Secondary Education Certificate University Entrance Examination (LOGSE + PAU): the scientific-technical, health sciences, humanities, social sciences and arts options.
* From high level training cycles: image, production of audiovisuals, radio and shows, and sound.
* From artistic studies: art publishing; artistic binding; artistic photography; engraving and graphic printing techniques, advertising and illustration.
* The test for those aged over 25 years old: scientific-technical, health sciences, humanities, social sciences and arts.
Additional Requirements
| Minimal degree required: | High School diploma |
| Minimal amount of work experience | Not specified |
Ask a Question
You can contact PGCE Enquiries to ask a question about Advertising and Public Relations at Pompeu Fabra University.
Relevant Links
Contact
Contact Pompeu Fabra University
Using the form on this page, you can directly ask questions to the contactpersons at the university.
Fill out your contact information and message. The information you fill out in this form will be sent directly to the university. They will reply to you on the e-mail address you provide here.
Explain your academic background in the message; the more sophisticated your e-mail, the better the answer.
BachelorsPortal.eu cannot take any responsibility for the answering of contacts or for the content of their replies.
BachelorsPortal.eu - Finds the Bachelors for you!