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Design - Visual Merchandising & Display (DT598) – (B.A.)
Dublin Institute of Technology
Faculty of Applied Arts (Undergraduate Admissions)| Application Deadline: | Friday 26th February 2010 | ||
| Annual Tuition Fee: | ≈ € 1,454 - ≈ € 10,500 (non-EEA) | ||
| Location: | Dublin / Ireland / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 36 months | Start Date: | September |
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| Languages: | English | ||
Location of Dublin Institute of Technology
The BA (Ordinary) in Visual Merchandising and Display will prepare graduates for a career as Visual Merchandisers and Retail Display Designers in the Irish and international retail industry. Merchandising is a key element in any successful retail industry and this new programme will have a vital role to play in making sure that there is steady supply of suitably qualified graduates who can help Irish retail companies develop this aspect of their business. The graduates of this programme will demonstrate a mastery of the theory and strategies of visual merchandising, a practical competence in the skills relevant to retail display, an understanding of brand image and consumer behaviour and will be able to operate at a high level in the retail industry.
Contents
In Year One, the focus is on introducing students to the strategies of Visual Merchandising and Homewares integrated with projects in 3-Dimensional Prop Work, Graphic Design Techniques, Drawing and Digital Presentation Techniques. Students are introduced to the theory of Visual Merchandising and receive an introduction to Fundamental Concepts of Communication Theory, Business Practice, the History of Retail and Fashion Design and Digital Presentation Techniques.
In Year Two, students focus on Fashion Accessory Production and Fashion Styling combined with projects in Graphic Communications, 3-Dimensional Design, Drawing, Rendering and Digital Presentation Techniques. Students continue to take modules in the Theory of Visual Merchandising, Communications, Retail Business practice and the History of Design.
In Year Three the primary focus is on the development and presentation of a major Self Directed Retail Industry Project. At the beginning of the year students will take modules in Interior Design, Branding, Marketing and Digital Modelling while preparing a proposal for the major project through their work placement. The Major Project will be presented at the end of the year as an installation in a Retail Outlet.
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Language Proficiency
| Cambridge English: Advanced (CAE): | Grade A (Score: 80) |
Accreditation
Bachelor of Arts - Ordinary Degree - Level 7
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