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Marketing (DT341) – (B.Sc.)
Dublin Institute of Technology
Faculty of Business (Undergraduate Admissions)
| Application Deadline: | If applying through www.cao.ie - 1st February | ||
| Annual Tuition Fee: | ≈ € 2,319 - ≈ € 10,500 (non-EEA) | ||
| Location: | Dublin / Ireland / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 48 months | Start Date: | September |
| Educational Form: |
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| Languages: | English | ||
Location of Dublin Institute of Technology
Designed to develop the knowledge and skills requirements of an effective marketing professional, the BSc (Marketing) offers the student opportunities to internationalise their understanding of marketing as a driver of business success.
Progressing from a solid foundation of business and marketing, the abilities of the student are subsequently developed through a rigorous exploration and examination of all facets of marketing combined with an exciting period of study in an institution in North America or Europe. This creates a graduate with the knowledge, skills and abilities essential to function as a contemporary marketing professional both nationally and internationally. There is a study abroad period during third year. Students wishing to take a language option as part of the programme must have completed higher level leaving certificate or equivalent. All options will be offered subject to demand.
Unique Features of this Degree
* International study period in Europe or North America - Students have the opportunity to study in a Partner University in USA, Canada or Europe as an exchange student for one Semester. Exchange students do not pay tuition fees in the Institute abroad.
* Case-based learning: real national and international companies, real issues.
* Research dissertation. Students complete a major research project based on an area of interest.
Contents
Year One
* Communications
* Marketing
* Economics
* Marketing Information Systems
* Quantitative Methods
* Social Science Perspectives on Marketing
* Accounting
* Introduction to PC Environment (ECDL)
* Irish Business Environment
* Language Option
Year Two - Semester One
* Marketing Management
* Communications II
* Economics II
* Marketing Research
* Statistics
Semester Two
* International Marketing
* Cultural Studies
* Management & Strategy
* Information Systems
* Managerial Accounting
Marketing Options: Choose one
* BTB/Supply Chain Management
* Direct & Interactive Marketing
* New Venture Creation
* Management Science
* Management of Sales
* Services Marketing
* Language option
Year Three - Semester One
* International Exchange Abroad. Study in a Partner University in USA, Canada or Europe.
or
* Organisation and the Individual
* Perspectives on International Marketing
* International Political Economy
* Marketing Option (not taken previously)
* Company-based research project
* Strategy Economics
Semester Two
* Consumer Behaviour
* Financial Analysis
* Marketing Analysis I
* Marketing Communications
* Research Methods
* Strategic Marketing
* Language Option
Year Four
* Marketing
* Consumer Research
* Strategic Management
* Marketing Analysis II or French
* Finance
* Research Dissertation
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
Check our website for further information
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade A (Score: 80) |
Accreditation
Bachelor of Science - Honours Degree - Level 8
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