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Tourism Marketing (DT412) – (B.Sc.)
Dublin Institute of Technology
Faculty of Tourism & Food (Undergraduate Admissions)
| Application Deadline: | If applying through www.cao.ie - 1st February | ||
| Annual Tuition Fee: | ≈ € 2,319 - ≈ € 10,500 (non-EEA) | ||
| Location: | Dublin / Ireland / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 48 months | Start Date: | September |
| Educational Form: |
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| Languages: | English | ||
Location of Dublin Institute of Technology
This four-year honours degree offers an academic foundation in the cognate discipline of marketing as applied to the national and international tourism sectors. Its strong focus on marketing is nevertheless supportive of a broad business and management perspective, directed at the tourism industry. It thus provides graduates with the firm basis of a business career in the management and marketing of tourism enterprises such as visitor attractions, destination management companies, tour operators, travel agencies, hotels, conference centres and management bureaux.
Contents
Year One
Semester 1
Applied Communications 1, Management 1, Computer Applications, Languages 1,Tourism Studies, Marketing for the Hospitality, Tourism and Leisure Sector.
Semester 2
Accounting for Tourism, Tourism Destinations, Applied Communications 2, Languages 2, Economics for the Tourism, Hospitality and Leisure Sectors, Heritage Culture and Tourism.
Year Two
Semester 1
Management Accounting - Costing and Decision-making, Sustainable Tourism, Language 3, Tourism Intermediary Marketing, Database and Industry Software, Management 2.
Semester 2
Human Resource Management, Marketing Research for Hospitality and Tourism, Language 4, Data Analysis, Destination and Product Marketing, Option 1.
Year Three
Semester 1
eTourism, Tourism Law, Management Accounting - Planning and Control, Tourism Policy and Planning, Option 2, Option 3.
Semester 2
Professional Internship 6 months.
A period of professional internship in the event industry is undertaken in this year, preceded by a tailored induction programme. The internship is arranged and supervised through the School of Hospitality Management and Tourism.
Year Four
Semester 1
Global to Local: Economic Geography of the Tourism Industry, Marketing Research for Hospitality, Tourism and Leisure, Marketing Communications, Research Methods, Oprion 4, Option 5.
Semester 2
Strategic Mangement Seminars, EU Tourism Policy and Law, Dissertation.
IELTS
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Language Proficiency
| Cambridge English: Advanced (CAE): | Grade A (Score: 80) |
Accreditation
Bachelor of Science - Honours Degree - Level 8
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