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Media and Entertainment Management
Stenden University
Faculty
| Application Deadline: | Non-EU students: September intake: 31st May; February intake: 31st October | ||
| Annual Tuition Fee: | ≈ € 1,672 ≈ € 4,250 (non-EEA) | ||
| Location: | Leeuwarden / Netherlands / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 48 months | Start Date: | February, September |
| Educational Form: |
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| Education Variants: |
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| Languages: | Dutch English | ||
Location of Stenden University
In this course you will accumulate specific knowledge of the industry, as well as knowledge of a combination of commercial, financial legal and management aspects. You will follow courses in law, psychology, marketing, management, new media, magazine management, mass communication and trends in the media. You will, moreover, be introduced to a realistic learning environment by havind to complete external assignments in the Media and Entertainment learning company, 'The Company'. This learning company is a direct representation of the actual practice of the media and entertainment industry.
Contents
Programme: subjects and activities
YEAR 1 - FOUNDATION PHASE
In the foundation phase, you will be introduced to the basic principles underlying the
broad field of the media and entertainment market. You will study the leisure market, the
role that the media play in that market and the different types of media prevalent in that
market. You will also be introduced to subjects, such as new media, mass communication,
programme production, media law and trends in the media. You will obtain practical
knowledge by being required to produce four media productions in our learning company:
an audiovisual production and a print media production, a music production and a new
media production.
Over and above the practical work, we will also spend a substantial amount of time on
the principles of management, consumer psychology, marketing, ethics, organizational
studies and business economics.
YEAR 2 - MAIN PHASE
In the second year, the programme will focus primarily on what will be expected of you as
a practising manager in the media and entertainment industry. You will learn about the
financial and operational sides of doing business in this industry and how to manage a
media production. You will also delve deeper into the different art and media streams.
You will study the effects of the media on different cultures and will even learn how to
discover new trends. You will learn about the technique of Imagineering and how you can
use that technique to create new experiences. Experience marketing, concept development,
storytelling and brand management are also included in this part of the programme.
Finally, you will obtain clear insight into the complete media management process from
concept to execution.
YEAR 3 - MAIN PHASE
In this phase, you will focus on the strategic aspects of management. You will assume
more responsibility and we will make greater demands on your sense of independence.
In one of the modules, you will work on a media assignment provided by an external
principal and you will fulfill one of the management positions in the learning company.
In addition, you will be able to follow a minor in this year through which you will be able
to specialise in the direction that you find most interesting. Alternatively, you will also
be able to spend six months abroad in an exchange programme with an overseas university
or at our own Stenden university campus sites in South Africa, Qatar, Thailand or Bali
(Grand Tour).
YEAR 4 - GRADUATION PHASE
In your graduation year, you will focus on your chosen specialisation or, if you prefer, you
will be able to broaden your existing knowledge. You will follow a 42-week internship and
work for a company operating in the industry for four days a week. You will dedicate one
day a week to your graduate thesis. If possible, you will be able, in due consultation with
the internship company, to link your thesis to your internship. The added advantage of a
comprehensive internship at the end of your studies is that you will be well prepared to
enter the real business world. Obviously, you would also, in principle, be able to extend
the internship into permanent employment with your internship company, as you will not
need to return to school after graduation.
CAREER OPTIONS IN MEDIA AND ENTERTAINMENT
> Product Manager
> Executive Producer
> Project Manager
> Sponsor Coordinator
> Multimedia Manager
> Media Planner
> Marketing Manager
> Web Manager
> Magazine Manager
> Event Manager
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
To be admitted to the first year of the programme Media and Entertainment Management, you have to meet the following criteria:
* We will check your ability, motivation and determination to successfully complete the course;
* You should have a diploma of secondary education/high school diploma with good results such as for Dutch students VWO, HAVO or MBO and for foreign students diplomas which are equivalent to e.g. the German Abitur (algemeine Hochschulreife), the British GCE A-levels or (I) GCSE grades A, B or C, the French Baccalaureat or the American High School (top stream or plus 1 year's college);
* You need a sufficient level of fluency in English to start the course, which means an IELTS score of 6.0 or TOEFL 550. If your English is not sufficient, you can start with an English Course;
* You will need to make an assessment test;
* We will need all your application documents in order to start your formal procedure.
Non-EU Students
LANGUAGE AND ACADEMIC REQUIREMENTS
English Language Course
> Language: Academic IELTS 5.5 (18 weeks course) and 5.0 (36 weeks course), and;
> High school graduation diploma from an accredited institution
Bachelor Degree Programmes
> Language: Academic IELTS 6.0, TOEFL 550 (paper-based) or 79 (Internet based), and;
> International or European Baccalaureate, or;
> Five GCSE subjects or O-level, plus two A-level passes; or
> Associate, Bachelor or Master degrees
Master Degree Progammes
> Language: Academic IELTS 6.0, TOEFL 550 (paper-based) or 79 (Internet based), and;
> Bachelor or Master degree
EU-Students
ACADEMIC REQUIREMENTS
Bachelor Degree Programmes
> International or European Baccalaureate, or;
> Five GCSE subjects or O-level, plus two A-level passes; or
> Bachelor or Master degrees
Master Degree Programmes
> Bachelor or Master degree
Accreditation
All our bachelor and master programmes are accredited by the Dutch Flemish Accreditation Organisation (NVAO).
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