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Small Business and Retail Management
Stenden University
Faculty
| Application Deadline: | Non-EU students: September intake: 31st May; February intake: 31st October | ||
| Annual Tuition Fee: | ≈ € 1,620 ≈ € 3,750 (non-EEA) | ||
| Location: | Leeuwarden / Netherlands / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 24 months | Start Date: | February, September |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of Stenden University
The two-year Bachelor of Commerce (BCom) Small Business and Retail Management
programme will give you a thorough grounding in retailing and entrepreneurship. At the
same time, you will develop competencies that are essential to successful entrepreneurs
and retail managers. There is a major shortage, worldwide, of inspiring managers and
entrepreneurs with an international focus, a solid command of international languages and
commercial insights, as well as insight into different cultures.
Do you want to become part of this rapidly developing and challenging international
industry? Then your first step is the Small Business and Retail Management Short Track
programme.
Contents
Programme: subjects and activities
YEAR 1 - FOUNDATION PHASE
Each semester has two modules. The compulsory semesters consist of the following
modules of 10 weeks each:
Store Branding
For retailers, branding a store is nowadays seen as one of the most powerful means in
their need to differentiate and to maintain a strong competitive position. Stores are
becoming brands themselves. In the module Store Branding you will undertake a research
project to evaluate the companies´ success in creating a strong retail brand.
Supply Chain Management (SCM)
In this module you will learn to analyse the flow of goods from raw material supplier to
consumer. Supply Chain Management (SCM) can help retailers to determine and maintain
a competitive advantage. For an existing retailer, you have to analyse the product range
(category management), develop a buying plan and a logistics plan. Furthermore you are
trained in negotiating skills.
Investing in People
In this module you will develop your knowledge and skills in Human Resource Management,
Management and Leadership in a retail context. You will work on a case study in
groups. You will also take part in workshops on leadership styles and business
communication.
Strategy
You will have insight in the strategic management process and know how to implement
strategy into a retail company or a small business. During the module you will work on a
project, which will provide you insight into the day-to-day running of a business, as well
as the long term planning involved.
YEAR 2 - MINOR AND GRADUATION PHASE
The minor is a part of your study where you can gain more in-depth knowledge, or where
you can prepare for a master programme.
Minors Small Business and Retail Management
European Retailing
You learn to look at international retailing activities from a wider perspective. You gain
insight into what makes a certain retail format internationally successful. You also develop
knowledge and insight in the success factors of shopping centres and inner city developments
as regional or even international magnets for consumers of retailing, hospitality and
leisure activities. You learn to look at commercial developments from the wider perspective
of regional social and economic development and the benefits and potential drawbacks
for local civilians and businesses.
Entrepreneurship: International Market Orientation
You will draw up a complete business plan for a specific company, including market
analysis, organisation, and service delivery, financial analysis, and the analysis and development
of your personal competencies in entrepreneurship. An entrepreneurial test is part
of your reflection on entrepreneurial skills and competencies.
E-Business
You are put to work for an existing company. You are asked to develop an e-business
strategy and write a plan that puts the strategy to work. Next to the strategic focus of the
module attention is given to the conditions a good website has to accommodate. Theme´s
that will be discussed are usability and search engine optimization.
Marketing Communications
You learn to design and execute a marketing communication plan for an existing (small,
start-up) company or (not-for-profit) organisation.
Obviously you may choose an exchange programme during your minor as well, or choose
to participate in Stenden´s Grand Tour Programme.
GRADUATION
Students will conclude the programme with an internship of 21 weeks in a retail or allied
organization and write a final thesis. A final thesis entails a literature and practical component,
a mixture of field and desk research.
CAREER OPTIONS IN SMALL BUSINESS AND RETAIL MANAGEMENT
> Export Manager
> Account Manager
> Retail Manager
> Trade Consultants
> Entrepreneurs
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
To be admitted to the first year of the programme Small Business and Retail Management , you have to meet the following criteria:
* We will check your ability, motivation and determination to successfully complete the course;
* You should have a diploma of secondary education/high school diploma with good results such as for Dutch students VWO, HAVO or MBO and for foreign students diplomas which are equivalent to e.g. the German Abitur (algemeine Hochschulreife), the British GCE A-levels or (I) GCSE grades A, B or C, the French Baccalaureat or the American High School (top stream or plus 1 year's college);
* You need a sufficient level of fluency in English to start the course, which means an IELTS score of 6.0 or TOEFL 550. If your English is not sufficient, you can start with an English Course;
* You will need to make an assessment test;
* We will need all your application documents in order to start your formal procedure.
Non-EU Students
LANGUAGE AND ACADEMIC REQUIREMENTS
English Language Course
> Language: Academic IELTS 5.5 (18 weeks course) and 5.0 (36 weeks course), and;
> High school graduation diploma from an accredited institution
Bachelor Degree Programmes
> Language: Academic IELTS 6.0, TOEFL 550 (paper-based) or 79 (Internet based), and;
> International or European Baccalaureate, or;
> Five GCSE subjects or O-level, plus two A-level passes; or
> Associate, Bachelor or Master degrees
Master Degree Progammes
> Language: Academic IELTS 6.0, TOEFL 550 (paper-based) or 79 (Internet based), and;
> Bachelor or Master degree
EU-Students
ACADEMIC REQUIREMENTS
Bachelor Degree Programmes
> International or European Baccalaureate, or;
> Five GCSE subjects or O-level, plus two A-level passes; or
> Bachelor or Master degrees
Master Degree Programmes
> Bachelor or Master degree
Accreditation
De nederlands-vlaamse accreditatieorganisatie (NVAO)
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