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International Tourism Management

Application Deadline: Non-EU students: September intake: 31st May; February intake: 31st October
Annual Tuition Fee: ≈ € 1,672 ≈ € 4,250 (non-EEA)
Location: Leeuwarden / Netherlands / View location on map ▾ Hide location on map ▴
Duration: 48 months Start Date: February, September
Educational Form:
  • Taught
Education Variants:
  • Fulltime
Languages: English 
5.7961983,53.2110724

Location of Stenden University

The Bachelor of Business Administration (BBA) International Tourism Management is a
varied and extensive programme. We developed the programme in close consultation with
your possible future employers in the field of International Tourism Management.
International Tourism Management is a programme taught completely in English. You can
choose one of the other world languages - German, French or Spanish - as your second
language. Because International Tourism Management is a management course, subjects
such as marketing, economics, product development, quality control, sales and trends in
the tourism industry form an important part of the programme. Fieldwork is a compulsory
component of the Tourism Management course. In the last decade, international tourism
has become one of the most important export industries. The World Tourism Organisation
expects to see a hundred percent increase in arrivals and turnover within the next twenty
years; which will give rise to a growing demand for professionals in the field.

MINORS INTERNATIONAL TOURISM MANAGEMENT

Adventure Tourism

This minor focuses on outdoor activity management, planning, development of sustainable
packaged adventure tourism products and innovative operational strategies, and
training in instructional trip and tour planning, leadership and group development.
A fieldtrip with an outdoor activity programme forms part of this minor.

Heritage Tourism

Heritage Tourism entails the management of natural and cultural heritage at a wide range
of tourist destinations. In the course, you will investigate the tourist opportunities at a
destination, with the focus on the preservation and protection of this heritage. You will
also look at and compare the tourist opportunities of a destination in relation to similar
destinations. A fieldtrip abroad forms part of this minor.

Community Tourism

This minor aims at the development of small-scale tourism in developing countries in
co-operation with organisations engaged in development and the tourist industry. You will
develop tourism products as a means of existence for the local community. The minor is
offered in Thailand as part of the Grand Tour.


Contents

Programme: subjects and activities

YEAR 1 - FOUNDATION PHASE

In the first year, you will learn about the leisure market, including the tourism sector. You will
become acquainted with the prevalent trends, the market and the features of tourism. You
will also study tourism companies by investigating the quality of their services. You will be
taught the specific aspects of rural and urban tourism. To field-test the theory you will visit a
European city and a rural tourist area. Moreover, we pay extensive attention to the basic
principles of management, consumer behaviour, marketing, ethics and business economics.

YEAR 2 - MAIN PHASE

In the second year you will study the tourism sector from a policy-making point of view
and develop tactical skills and knowledge. Culture is accepted worldwide as a setting for
tourism, as culture generates a wide range of products and services. All of the above are
essential components of tourism management studies. Which landscapes are interesting
for tourism? What is the climate like at different destinations? You will learn how to com-
bine unique surroundings with good infrastructure. Responsible behaviour with regard to
environment and culture plays an important role in your strategy. You will learn more
about the importance of economical, political and social considerations in the development
of international tourist destinations. How to market such a destination is the next
step in your learning process. Other subjects this year include financial and operational
management, marketing, product development and Human Resource Management.
Another component of the programme is fieldwork at a Mediterranean destination.

YEAR 3 - MAIN PHASE

The third year is focused on strategic management. You will acquire in-depth knowledge
of management and your executive skills will also improve. You will learn how to market
tourist products and organisation, and you will find the best marketing tools to apply in
different situations. You will field-test the theory you acquired during the course in a
management game. Working in groups, you will compete with a number of different
companies in a simulated market. In one of the modules, you will work on a research
project for a real customer. To acquire more in-depth knowledge, you will be able to opt
for one or two minors during a semester. Part of your minor could, for example, consist of
fieldwork in a non-European country. You will also be able to follow minors at any one of
our international campuses in Qatar, South Africa and Thailand. Another option is to do an
international exchange semester at a university abroad.

YEAR 4 - GRADUATION PHASE

In the fourth year, you will do a 30-week industrial placement and write your final
assignment. Your fourth year will provide you with important practical knowledge based
on professionalism and could culminate in an international career.

IELTS

You are normally required to take an English Proficiency Test.

Most European Universities recognise the IELTS test.

Take test

Requirements

To be admitted to the first year of the programme International Business and Management Studies, you have to meet the following criteria:

* We will check your ability, motivation and determination to successfully complete the course;
* You should have a diploma of secondary education/high school diploma with good results such as for Dutch students VWO, HAVO or MBO and for foreign students diplomas which are equivalent to e.g. the German Abitur (algemeine Hochschulreife), the British GCE A-levels or (I) GCSE grades A, B or C, the French Baccalaureat or the American High School (top stream or plus 1 year's college);
* You need a sufficient level of fluency in English to start the course, which means an IELTS score of 6.0 or TOEFL 550. If your English is not sufficient, you can start with an English Course;
* You will need to make an assessment test;
* We will need all your application documents in order to start your formal procedure.

Non-EU Students
LANGUAGE AND ACADEMIC REQUIREMENTS
English Language Course

> Language: Academic IELTS 5.5 (18 weeks course) and 5.0 (36 weeks course), and;
> High school graduation diploma from an accredited institution

Bachelor Degree Programmes

> Language: Academic IELTS 6.0, TOEFL 550 (paper-based) or 79 (Internet based), and;
> International or European Baccalaureate, or;
> Five GCSE subjects or O-level, plus two A-level passes; or
> Associate, Bachelor or Master degrees

Master Degree Progammes

> Language: Academic IELTS 6.0, TOEFL 550 (paper-based) or 79 (Internet based), and;
> Bachelor or Master degree

EU-Students
ACADEMIC REQUIREMENTS

Bachelor Degree Programmes

> International or European Baccalaureate, or;
> Five GCSE subjects or O-level, plus two A-level passes; or
> Bachelor or Master degrees

Master Degree Programmes

> Bachelor or Master degree

Accreditation

All our bachelor and master programmes are accredited by the Dutch Flemish Accreditation Organisation (NVAO).


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