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Communication & Public Relations – (B.A.)

European University

English Programmes
Application Deadline: Admissions on a rolling basis.
Annual Tuition Fee: ≈ € 8,900 -
Location: Barcelona / Spain / View location on map ▾ Hide location on map ▴
Duration: 36 months Start Date: February, June, August, October
Educational Form:
  • Taught
Education Variants:
  • Parttime
  • Fulltime
Credits (ECTS): 180
Languages: English 
2.1351832,41.3980081

Location of European University

The Bachelor of Arts in Communication & Public Relations degree is a 3-year course of study. It is an exciting, varied and innovative program taught by excellent staff with direct commercial experience.

During the course students develop practical media skills and get a broad theoretical understanding of public relations and corporate communication.

This BA program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management.

The public relations curriculum includes courses in publicity, advertising, marketing, communications, research and negotiation.


Contents

YEAR ONE

  • FIRST SEMESTER (22 CH | 30 ECTS)
    • BCO111 - Foundations of Business Management (3CH/4ECTS)
    • BCO112 - Marketing Management (3CH/4ECTS)
    • BCO113 - Writing Communication Skills (3CH/4ECTS)
    • BCO114 - Accounting I (3CH/4ECTS)
    • BCO115 - Micro Economics (3CH/4ECTS)
    • BCO116 - Elementary Calculus (2CH/3ECTS)
    • BCO117 - IT Software for Business (2CH/3ECTS)
    • BCO118 - Environmental Sustainability (2CH/3ECTS)
    • Seminars/Industrial Visits (1CH/1ECTS)
  • SECOND SEMESTER (22 CH | 30 ECTS)
    • BCO121 - Ethics in Business (3CH/4ECTS)
    • BCO122 - Oral Communication Skills (3CH/4ECTS)
    • BCO123 - Accounting II (3CH/4ECTS)
    • BCO124 - Macro Economics (3CH/4ECTS)
    • BCO125 - Business Law (3CH/4ECTS)
    • BCO126 - Mathematics of Finance (2CH/3ECTS)
    • BCO127 - Applied Management Statistics (2CH/3ECTS)
    • BCO128 - Advertising, Media & Branding (2CH/3ECTS)
    • Seminars/Industrial Visits (1CH/1ECTS)

YEAR TWO

  • THIRD SEMESTER (21 CH | 30 ECTS)
    • BCO211 - Strategic Marketing (3CH/4ECTS)
    • BCO212 - Business Finance I (3CH/4ECTS)
    • BCO213 - Human Resources Management (2CH/3ECTS)
    • BCO214 - Production Management (2CH/3ECTS)
    • BCO215 - Entrepreneurship & New Venture Creation (2CH/3ECTS)
    • BCO216 - Management Information Systems (2CH/3ECTS)
    • BCO217 - E-Business (2CH/3ECTS)
    • BAC211 - Fundamentals of Public Relations (2CH/3ECTS)
    • BAC212 - Interpersonal Communication (2CH/3ECTS)
    • Seminars/Industrial Visits (1CH/1ECTS)
  • FOURTH SEMESTER (21 CH | 30 ECTS)
    • BCO221 - Global Economics (3CH/4ECTS)
    • BCO222 - Business Finance II (3CH/4ECTS)
    • BCO223 - Social Media Marketing (2CH/3ECTS)
    • BCO224 - Financial Markets (2CH/3ECTS)
    • BCO225 - Consumer Behavior (2CH/3ECTS)
    • BCO226 - Sales & Purchasing Management (2CH/3ECTS)
    • BAC221 - Public Relations Research (2CH/3ECTS)
    • BAC222 - Event & Conference Management (2CH/3ECTS)
    • BAC223 - Public Relations Campaigns (2CH/3ECTS)
    • Seminars/Industrial Visits/Thesis Seminar (1CH/1ECTS)

YEAR THREE

  • FIFTH SEMESTER (21 CH | 30 ECTS)
    • BCO311 - Global Business (3CH/4ECTS)
    • BCO312 - Financial Statement Analysis (3CH/4ECTS)
    • BCO313 - Negotiation (2CH/3ECTS)
    • BCO314 - Small Business Management (2CH/3ECTS)
    • BCO315 - Corporate Finance (2CH/3ECTS)
    • BCO316 - Industrial Marketing (2CH/3ECTS)
    • BAC311 - International Public Relations (2CH/3ECTS)
    • BAC312 - Intercultural Communication (2CH/3ECTS)
    • BAC313 - Persuasion & Lobbying (2CH/3ECTS)
    • Seminars/Industrial Visits/Thesis Seminar (1CH/1ECTS)
  • SIXTH SEMESTER (21 CH | 30 ECTS)
    • BCO321 - Strategic Management (3CH/4ECTS)
    • BCO322 - Budgeting & Control (3CH/4ECTS)
    • BCO323 - Organizational Communication (2CH/3ECTS)
    • BCO324 - Cases in Marketing (2CH/3ECTS)
    • BAC321 - Cases in Public Relations (2CH/3ECTS)
    • BAC322 - Social, Company & State Protocol (2CH/3ECTS)
    • BAC323 - Mass Media Ethics & Legislation (2CH/3ECTS)
    • BAC324 - Innovative Electronic Communications (2CH/3ECTS)
    • BAC325 - Media Planning (2CH/3ECTS)
    • Thesis Seminar (1CH/1ECTS)
    • Final Case: Marketing (3CH/3ECTS)
    • Final Case: Communication & Public Relations (3CH/3ECTS)
    • Thesis (6CH/6ECTS)

You are normally required to take an English Proficiency Test if you come from a non-English speaking country.

Most European Universities recognise the IELTS test.

More information

Requirements

Diploma

A diploma from an accredited secondary school equivalent to:

  • Certification from an accredited secondary school; High School Degree; Baccalauréat; Maturité Fédérale; Deutsches Abitur; A-levels; Bachillerato or equivalent.

For non-native speakers, proven proficiency from one of the following:

  • TOEFL score 213 (computer based) or 79/80 (internet based), or 550 (paper based), Institute code 0476
  • IELTS score 6.0
  • Cambridge ESOL, Certificate in Advanced English (CAE), minimum C
  • EU´s internal English exam

Additional Requirements

Minimal degree required: High School diploma
Minimal amount of work experience Not specified

Language Proficiency

IELTS Band: 6.0
TOEFL Paper-based: 550
TOEFL Computer-based: 213
TOEFL Internet-based: 80

Accreditation

European University is accredited for the quality of its programs by ACBSP (Accreditation Council for Business Schools and Programs) and by IACBE (International Assembly for Collegiate Business Education), both CHEA (Council for Higher Education Accreditation) recognized accrediting bodies.

ACBSP and IACBE are American associations accrediting programs specializing in management. Their mission is to develop, promote and recognize best practices that contribute to continuous improvement of business education.

They are global leaders enhancing the quality of business schools and programs focusing on teaching excellence.


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