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Public Relations and Advertising – (B.A.)

Yasar University

Faculty of Communication
Application Deadline: as early as possible
Annual Tuition Fee: ≈ € 6,655 -
Location: Izmir / Turkey / View location on map ▾ Hide location on map ▴
Duration: 48 months Start Date: September
Educational Form:
  • Taught
Education Variants:
  • Fulltime
Credits (ECTS): 240
Languages: English 
27.21769,38.470982

Location of Yasar University

The Department of Public Relations and Advertising provides a project based education, with an approach based on creative thinking and design. During the first year, students take theoretical introductory courses in communication, information technologies, business management and public relations. Second year students continue to build on this foundation with courses in advertising, marketing and public relations.

Specialization follows in third and fourth years, when students can study the related national and international aspects of advertising and public relations. Throughout the program students also gain knowledge of such topics as media analysis, international public relations, crisis management, political communication, ethics, message design, brand strategies and consumer behaviour. An insight into these contemporary issues is also provided via conference discussions, international symposia, panels, interviews and workshops with invited specialists. In these competitive times, a specialist in public relations and advertising needs to be competant in almost all communication disciplines; proficiency in one single area is no longer enough. With this in mind, students can opt to take inter-departmental courses in script writing, production design, film production, cinematography, and photography. They also have the opportunity to participate in workshops given by specialists, to develop their multi-disciplinary working skills.


Contents

FIRST YEAR

1. Semester

  • PRAD 107 - Business Communication (3-0-3) 5 ECTS
  • PRAD 109 - Social Psychology (3-0-3) 5 ECTS
  • RCTV 105 – Introduction to Communication (3-0-3) 5 ECTS
  • VCDS 103 –Visual Design Programs I (2-2-3) 5 ECTS
  • SOFL 101 – English for Academic Purposes I (3-0-3) 3 ECTS
  • TURK 011 – Turkish I (2-0-2) 1 ECTS

2. Semester

  • PRAD 108 – Visual communication (3-0-3) 3 ECTS
  • PRAD 112 - Public Relations (3-0-3) 5 ECTS
  • VCDS 104 – Visual Design Programs II (2-2-3) 5 ECTS
  • RCTV 106 - Mass Communication (3-0-3) 5 ECTS
  • BUSN 010 - Principles of Business Administration (3-0-3) 6 ECTS
  • SOFL 102 – English for Academic Purposes II (3-0-3) 3 ECTS
  • TURK 012 – Turkish II (2-0-2) 1 ECTS

SECOND YEAR

3. Semester

  • PRAD 201- Principles of Advertising (3-0-3) 5 ECTS
  • PRAD 209 - Personal Communication (2-0-2) 4 ECTS
  • PRAD 211- Marketing for Communicators (3-0-3) 5 ECTS
  • HIST 011 – Principles of Atatürk and History of Revolution I (2-0-2) 1 ECTS

Faculty Elective Courses

  • PRAD 251 - Mass Communication and Politics (3-0-3) 5 ECTS
  • ECON 101 - Introduction to Economics I (3-0-3) 5 ECTS
  • VCDS 117 - History of Civilization (2-0-2) 3 ECTS
  • VCDS 213 – Photography (2-2-3) 5 ECTS
  • RCTV 201 - Introduction to Visual Images (3-0-3) 5 ECTS
  • RCTV 253 - New Communication Technologies (3-0-3) 5 ECTS

4. Semester

  • PRAD 206 - Integrated Marketing Communications (3-0-3) 6 ECTS
  • PRAD 212 - Internet Marketing (2-0-2) 4 ECTS
  • PRAD 216 - Advertising (2-2-3) 5 ECTS
  • HIST 012 - Principles of Atatürk and History of Revolution II (2-0-2) 1 ECTS

Faculty Elective Courses

  • PRAD 252 - Media Literacy (3-0-3) 5 ECTS
  • PRAD 254 - Popular Culture (3-0-3) 5 ECTS
  • VCDS 118 - History of Art (2-0-2) 3 ECTS
  • VCDS 214 - Digital Photography (2-2-3) 5 ECTS
  • RCTV 212 - Turkish Media History (3-0-3) 5 ECTS

THIRD YEAR

5. SEMESTER

  • PRAD 305 - Brand Communication (3-0-3) 5 ECTS
  • PRAD 311- Research Methods In Mass Com. (3-0-3) 5 ECTS
  • PRAD 313 - Public Relations Tactics (2-0-2) 3 ECTS

Faculty Elective Courses

  • PRAD 351 - Basic Journalism (2-2-3) 5 ECTS
  • PRAD 353 - Copywriting (2-2-3) 5 ECTS
  • PRAD 355 - New Marketing Communications Approaches I (3-0-3) 5 ECTS
  • PRAD 359 -Writing Techniques in Turkish (3-0-3) 5 ECTS
  • PRAD 361 - Consumption Culture (3-0-3) 5 ECTS
  • PRAD 363 - Event Management (2-2-3) 5 ECTS
  • PRAD 365 - Printing Techniques (2-2-3) 5 ECTS
  • PRAD 050 - Special Studies in Public Relations (0-6-3) 5 ECTS
  • RCTV 391 - Video Production Techniques I (2-2-3) 5 ECTS
  • VCDS 351 – Desktop Publishing I (2-2-3) 5 ECTS

6. Semester

  • PRAD 306 - Public Relations Management (3-0-3) 5 ECTS
  • PRAD 314 - Media Planning (3-0-3) 5 ECTS
  • UFND 070 - Social Responsibilities Project (0-2-1) 1 ECTS

Faculty Elective Courses

  • PRAD 352 -Writing Techniques in Public Relations (2-2-3) 6 ECTS
  • PRAD 356 - Culture and Society (3-0-3) 4 ECTS
  • PRAD 358 - Consumer Behavior for Advertising (3-0-3) 5 ECTS
  • PRAD 362 - Advertising Design (2-2-3) 5 ECTS
  • PRAD 364 - TV Commercial Design (2-2-3) 5 ECTS
  • PRAD 050 - Special Studies in Public Relations (0-6-3) 5
  • VCDS 352 – Desktop Publishing II (2-2-3) 5 ECTS
  • VCDS 368 - Advertising Photography (2-2-3) 5 ECTS
  • RCTV 358 – Broadcast Journalism (2-2-3) 5 ECTS
  • RCTV 392 – Video Production Techniques II (2-2-3) 5 ECTS

FOURTH YEAR

7. Semester

  • PRAD 312 - Training (0) 8 ECTS
  • PRAD 410 - Public Relations Project (2-6-5) 10 ECTS

Faculty Elective Courses

  • PRAD 455 - Effective Turkish Speaking (2-2-3) 4 ECTS
  • PRAD 457 - Corporate Communication (3-0-3) 4 ECTS
  • PRAD 461- Advertising Agency Management (3-0-3) 4 ECTS
  • PRAD 463 - Persuasive Communication (3-0-3) 3 ECTS
  • PRAD 050 - Special Studies in Public Relations (0-6-3) 5 ECTS
  • VCDS 361 – Sound in Audio-visual Communication I (2-2-3) 5 ECTS
  • VCDS 461 – Introduction to 3D Animation (2-2-3) 5 ECTS
  • RCTV 457 - Contemporary Turkish Cinema (3-0-3) 5 ECTS
  • ERAS 300 - Erasmus Training (0) 10 ECTS

8. Semester

  • PRAD 440 - Advertising Project (2-6-5) 10 ECTS

Faculty Elective Courses

  • PRAD 454 - Political Communication and Propaganda (3-0-3) 5 ECTS
  • PRAD 456 - Crisis Communication (3-0-3) 5 ECTS
  • PRAD 458 - New Marketing Communications Approaches II (3-0-3) 6 ECTS
  • PRAD 462 - Media Analysis (3-0-3) 4 ECTS
  • VCDS 362 – Sound in Audio-Visual Communication II (2-2-3) 5 ECTS
  • PRAD 050 - Special Studies in Public Relations (0-6-3) 5 ECTS
  • HKUK 052 - Mass Communication Law (elective) (3-0-3) 5 ECTS
  • VCDS 462 – Advanced 3D Animation Techniques (2-2-3) 5 ECTS

UNIVERSITY FOUNDATION COURSES

  • UFND 010 - Human Sciences (2-0-2) 2 ECTS
  • UFND 020 - Research Culture (2-0-2) 2 ECTS
  • UFND 030 - Design Culture (2-0-2) 2 ECTS
  • UFND 040 - Aesthetics Culture (2-0-2) 2 ECTS
  • UFND 050 - Ethics Culture (2-0-2) 2 ECTS
  • UFND 060 - Project Culture (2-0-2) 2 ECTS
  • UFND 070 - Social Responsibility Project (0-2-1) 1 ECTS

You are normally required to take an English Proficiency Test if you come from a non-English speaking country.

Most European Universities recognise the IELTS test.

More information

Requirements

  • Completed application form (available to download from www.yasar.edu.tr)
  • High School diploma, school leaving certificate, transcript and reference letter for undergraduate applicants
  • University degree, transcript and academic reference letter for graduate applicants
  • Proof of English proficiency
  • Copy of passport
  • Passport photographs

Additional Requirements

Minimal degree required: High School diploma
Minimal amount of work experience Not specified

Funding details

Yasar University offers an annual scholarship of 1500 USD to all full-time international undergraduate students, who register to faculty at the university. The tuition fee is therefore 7500USD for all first year international students. The continuation of this scholarship in each following academic year is dependent on the student achieving a minimum GPA score of 2.50.

Tuition fees also include membership to the university library and sports facilities, an assigned academic advisor, support classes in Turkish, graduate bench fees, as well as access to the campus and IT facilities 24/7. Payment of fees should be made by bank transfer in one or two installments, as outlined in the registration instructions. Fees at Yasar University are subject to review on an annual basis in line with currency fluctuations.


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