Marketing (Short Degree Programme)

All over the world, the key of successful business is based on the ultimate customers: understanding their needs, wants, demands. What benefits and unique propositions are you able to offer? Is your customer unhappy, satisfied or moreover delighted with your offering?

And how is the competition responding to your activities and success? You may want to expand to other markets and countries too. You will certainly have to adapt your company’s strategy to cope with the fast changing macro and microenvironments.

Communication is also changing dramatically. The customer likes to be in control of messages he receives. Widespread advertising is switching to narrowcasting, direct marketing, and ideally to 1-to-1 interactive communications.

And within this dynamic and rapidly changing environment, your personal traits and understanding how to co-operate are extremely important for all internal and external business contacts.

Based on the above. Saxion University of Applied Sciences offers the one-year international degree course. Now running for the fifteenth time.

Saxion’s Final Year Marketing Course builds on the previous three-year education of the student. It offers the latest insights in business strategies, international marketing strategies, advanced marketing communication techniques and communication skills. Much attention is given to the personal development of the student in this international setting.

Multinational teambuilding and acquiring a variety of professional skills by means of training sessions and a Final Thesis Graduation Assignment are part of the programme. Furthermore, students improve their English language skills and gain some knowledge of living and working in a different culture. Students experience how to rely on their own resourcefulness, creativity and flexibility.

Often students are allowed to study in conjunction with their present studies at their home university, achieving two degrees in one year (“double degree course”).

Career

After graduation, students might return to their home country and commence their career. Often they are involved in family enterprises or in international operating companies.

Starting positions may be in the field of marketing like (assistant) product manager, communication or advertising assistant, marketing adviser, market researcher or in the field of (international) business like sales representative, account manager, area manager and in the field of exporting.

The marketeer will to be able to use knowledge, intuition, skills and experience to hold positions of responsibility at middle and higher commercial management levels.

We also experienced, that many students decide to continue their education at Saxion Universities or another University in Europe aiming for a Masters Degree. Our final year is an excellent step stone for further education here or elsewhere.