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Tourism Management (Short Degree Programme) – (BBA)
Saxion University of Applied Sciences
Hospitality Business School
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| Application Deadline: | June 15; Non EU: June 1 | ||
| Annual Tuition Fee: | ≈ € 1,771 ≈ € 7,800 (non-EEA) | ||
| Location: | Deventer / Netherlands / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
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| Education Variants: |
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| Credits (ECTS): | 60 | ||
| Languages: | English | ||
Location of Saxion University of Applied Sciences
The hospitality & tourism business is the fastest growing industry in the 21st century. As people have more spare time and tourist expenditures increase sharply, the industry is facing many challenges such as dynamics in marketing channels, skills shortages, more demanding consumers, emerging markets in tourism and sustainable entrepreneurship.
The Hospitality Business School of Saxion offers 2 bachelor programmes that perfectly meet the demand for people who are educated in the international hospitality business and who are eager to deal with these challenges:
- Bachelor in Business Administration (BBA) in Hotel Management
- Bachelor in Business Administration (BBA) in Tourism Management
The three programmes share that they focus on creating the conditions that make it possible for people to work, travel, spend their leisure time, and stay away from home. This should be done in such a way that it offers a healthy profit to the company and brings maximum satisfaction and delight to the guests and customers.
Tourism Management, Final Year
Tourism Management is the ideal programme for people with a flair for languages, creativity, conceptual thinking, commercial insight and who are service-minded. A lot of attention is paid to professional skills and theory, and to management skills. Moreover, developing the proper professional and hospitable attitude is an important focus point. In the Tourism Management course you learn how to successfully lead a business in the international tourism & leisure industry as a manager, entrepreneur or consultant. You learn to translate the wishes of a guest into appealing, innovative tourism- and leisure concepts.
Contents
Destination Development
Module description
The semester Destination Development focuses on the development and marketing of a destination from a strategical perspective. In the role of a governmental policy employee, the students will be challenged to write a Long Term Vision for the ministry of Tourism of a destination. This policy needs to be presented to the Ministry of Tourism, taking into consideration restraints, changes and implications for the Destination Management Organisational structure.
Objectives
Students will gain a deeper understanding of destination development by means of a sound theoretical basis, which the students need to apply in a real life case. Besides, students will be able to understand the complex interaction between government and the various stakeholders involved in destination development. Moreover, student will gain insight in the effects of long term development of a destination and possible governmental influences in this.
Business English 3
Module Description
Business English 3 is a training in strategic business communication skills, comprising negotiating skills, promotional writing and strategic speaking skills.
Objectives
Students will be able to observe, analyse and actively respond to a prospective business partner on a management level within the Hotel or Tourism Management context. Furthermore, students can produce a variety of promotional documents. Focus is mainly on content rather than English accuracy.
Quantitative Research
Module description
In the module Quantitative Research students will be working on the competence of ‘Research’. As the name indicates, the main focus in this module is on quantitative research. Within this area, students will learn how to perform a Survey in the field.
Objectives
At the end of this module, students will be familiar with the essential elements of research methodology. In addition, they will have acquired relevant knowledge and skills for setting up and executing quantitative research. This includes collecting quantitative data from a large number of research units and analysing these data using SPSS (Statistical Package for the Social Sciences).
Qualitative Research
Module Description
Qualitative Research is part of the International Events Semester HIE. The organisation of a major international event requires a thorough understanding of the theme of the event. Qualitative Research helps you to acquire this knowledge. Each Event Designing Team will investigate the theme that was assigned to them. Qualitative Research finishes with sharing the research results with the other groups, in such a way that every group will have the same starting point for the module Entrepreneurship and the subsequent Event Design Proposal within the HIE Semester.
Objectives
As the name indicates, Qualitative Research will first and foremost prepare you for the test by the same name. The research design for this semester is qualitative research and, in particular, the case study. Therefore, during the Qualitative Research lessons, you are given guidelines for the setup of a case study. Besides, you practise with the setup, execution and analysis of interviews as a common method of data collection for qualitative research. So that in the end you have acquired qualitative research skills.
Thesis
Module description
During the thesis semester the student individually works on a project in which both research as well as management advice play an essential role. The starting point is a management problem of an external client. First, the student develops a thesis proposal, which contains the plans for the thesis project. Next, the student writes the actual thesis, which is a research and advisory report. During the semester the students also follows a training "Professional skills".
Objectives
- The student is able to write and defend a project proposal.
- The student is able to write a research and advisory report.
- The student shows insight in his career planning and masters several conversation techniques.
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.
More informationRequirements
Entry is open to Dutch as well as international students.
- A minimum of three years of higher education (leading to a bachelor degree) in a Facility-, Hotel- or Tourism Management related field, such as Consumer affairs, Engineering Management, Hotel or Catering Management, or other related Management fields. In some cases, a minimum of 2 years of higher education can be considered, depending on the structure of the previous education .
- TOEFL 550 or IELTS 6.0
A person in possession of a diploma not explicitly included in this regulation can be exempted from the entry requirement mentioned in this Section by the director, when the diploma is at least equivalent to one of the diplomas mentioned at the discretion of the director.
Additional Requirements
| Minimal degree required: | High School diploma |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.0 |
| TOEFL Paper-based: | 550 |
| TOEFL Computer-based: | 213 |
| TOEFL Internet-based: | 80 |
Accreditation
Saxion’s programmes are accreditated by the Dutch Ministry of Education, Culture & Science. Our international Master programmes are accreditated by the University of Greenwhich, London.
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