International Media and Entertainment Management

Contents

In the International Media and Entertainment Management programme you will be taught everything about the use, structure and application of (mass) media such as television, radio, events, outdoor advertising, direct mail and the Internet. You will learn to develop market-oriented concepts, programmes and productions, using media techniques and information and communication technology (ICT).

Course planning

First year

In the first year, you are introduced to the media landscape both at home and abroad. You learn about subjects in the social-economic domain, imagineering and content orientation.

• The social-economic courses are: Project Management, Statistics, Market Research and Financial Management.
• The imagineering module comprises the following courses: Media & Entertainment, Imagineering, Marketing and Communication.
• The content orientation module teaches you how to recognise good content, by following courses in film analysis and theatre history. You become acquainted with the production techniques of 'classic' media, such as radio and television.

Main phase

In the second year of study, the subjects of management, marketing and communication are dealt with in greater detail. You learn to develop ideas or concepts for advertising campaigns, television programmes and multimedia events.

Experience or ‘Imagineering’ continues to play a vital role. You learn in detail about production techniques of ‘classic’ media, such as radio and television. You also learn more about the organisational and commercial side of the work. How do you make sure that a project is completed in time - before the deadline - and within budget?

In the final part of the second year, students do a three-week training programme in live television production at Northern Arizona University, Flagstaff in the United States. A professional, state-of-the-art television studio will be at your disposal!

After the second year, you choose a specialisation:

• Marketing A marketeer develops strategic plans for the promotion and communication of a product or brand. You know what the competitors are doing and you define the marketing strategy. What is the target group? What is your message? What kind of media will you use? In this process, you employ interactive marketing techniques and database marketing. You supervise people involved in this process. You have a commercial mindset and a sixth sense for detecting trends in the market.
• Production A producer provides the shape and content of the chosen media and entertainment products for the promotion of a brand or product. Just think of magazines, CD-ROMs, musicals, television shows and websites. You coordinate the editing and production process, which implies you have to be good at planning and organising. You are cost-conscious, enjoy cooperating with others, have excellent language skills and are familiar with technology.
• Content A content specialist actually is a storyteller who knows how to engage his target group. He is the creative mind behind a media concept and responsible for the development of that concept into completed content. You create meaningful media experiences, with creativity as one of your main tools.

The third and fourth years serve to further explore this specialisation; in addition, students step into the working world to apply their knowledge and experience.

Throughout the entire programme, you will work in the mADE Production House one day per week. You will also be working on your English language skills, both orally and in writing.

Exchange programmes

Studying abroad for a while gives you an opportunity to broaden your horizons. You live in an international environment, meet people with different cultural backgrounds and accumulate knowledge. In addition, you will considerably enhance your command of modern foreign languages. The long and the short of it is that studying abroad is a wonderful opportunity... Why not seize it?!

Placement

In the third year you get a taste of the media and entertainment profession during a 20-week placement. You may conduct this in the Netherlands or abroad, at, for instance, production companies, publishing companies, communication agencies or broadcasting corporations. This gives you the opportunity to find out how you operate in a competitive business environment. What’s more, you discover gaps in your knowledge and skills to work on during your studies and beyond.

Graduation

In the fourth year, you will be engaged in a 20-week graduation project. On behalf of a company you develop a multimedia project, for instance, conduct research, or write a marketing plan. NHTV boasts an extensive network of placement companies both at home and abroad and is happy to assist you in finding a suitable placement position. You may, of course, choose to find a placement position yourself.

Academic degree in one year

In the fourth year, all NHTV students are offered the opportunity of studying a pre-master's programme in Strategic Business Management and Marketing. This degree enables you to continue with a Master of Science programme at several universities and earn a Master of Science (MSc) degree in one year's time.

Accreditation

Accredited by: NVAO in: Netherlands

Funding details

Scholarships / Grants:

China Scholarship Counsil:
The scholarship programme is designed for good quality Chinese students who want to study or do research in the Netherlands for an academic year either during or after their studies in China. The main purpose of the China Programme is the exchange of talented Chinese and Dutch students.
For additional information: Website

NHTV Breda:
Per year there is a limited number of scholarships available for non-EU/EEA-students to contribute in the costs of the tuition fee.
For additional information: Website