Bachelor of International Sales and Marketing Management – (B.Sc.)

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The Bachelor of International Sales and Marketing Management is a 7-semester programme based on applied science. It provides you with a combination of subjects in the fields of business, economics, organisation and management, communication, culture and business law with a main focus on international marketing and sales.

The programme combines theory with practice through project work and case studies from a broad range of companies. Furthermore, the programme includes two separate work placement periods of at least 12 weeks each. The aim of the placement periods is to provide you with work experience within a business environment and to give you the opportunity to focus in depth upon real-life business problems and issues.

The first 4 semesters of the Bachelor´s degree follow the AP Degree programme in Marketing Management.

o Semesters 1-3 comprise compulsory and elective courses.

o Semester 4 consists of work placement and a final project.

o Semesters 5-6 consist of business-related themes, which are subdivided into specific topics.

o Semester 7 comprises yet another work placement period and the bachelor dissertation.

The partnership between The School of Technology and Business and various business companies is very beneficial to the students and also a great source of inspiration. I have worked on a project in collaboration with Cimber Sterling Airlines. For this project I communicated directly with some of the company´s decision makers. This way of working adds an extra dimension to the study.