International Business Administration in Hospitality Management – (BBA)

Hospitality & Tourism

Core aims:
This specialisation covers the business manager´s role in the world of hotels and travel. We look especially at a leisure-orientated market from an international perspective. You will learn that hotel chains are companies like any other, that macro and micro demographics cause changes in direction and policy - just as in any other industry. You will study the administrative processes involved in hotel management and catering, discovering the special importance of human resource management, marketing and quality control in this leading business segment. You will also gain an accurate insight into the changing global scene in the tourist industry, focusing on the opportunities, as well as some of the risks, associated with this exciting market.

Study Programme:
The programme includes modules such as Hospitality Operations, Hotel Management, Service Management, also areas such as International Standards and Law in Tourism, Economics and Tourism, Strategic Management in the Hotel Industry. Students will be expected to fulfil a work experience position in a company such as a restaurant, hotel or travel agency in which they will discover and learn about the business administration in these industries.

Career Prospects:
The most successful hotel managers in today´s world tend also to be some of the most skilful business administrators. Accustomed to dealing with a most diverse, daily assortment of tasks, they often work under great time constraints while combining a range of skills and managerial competencies which are without parallel in the conventional business community. Global tourism largely drives today´s hotel industry. Informed knowledge of where and when to invest, build a hotel or develop a new resort is vital to managers who wish to succeed in this flourishing market. Wittenborg graduates can be found in both the hotel and the tourism industries, working in international companies such as Hilton and Radisson, but also operating their own tourism companies either in the Netherlands or abroad. A number of graduates have also gone on to open their own restaurants, where fellow alumni are of course always welcome!