International Business Administration in Marketing & Communication – (BBA)

Marketing & Communication

Core aims:
In this field, you discover the overlapping business areas of Public Relations, Publicity, Internal Communication,Advertising, Marketing Design and its relation to Sales. You learn about policy making, in-house design and promotion material. You study technical areas such as the impact of information management. You learn the rules, regulations and impact of issues such as copyright, patenting and certification.

Communication strategies, both internal and external, are vital factors to a modern company´s success. Marketing & Communication specialists have become key people who ensure successful and sustained growth at each level of an organization, in all types of business, corporate or SME.

Study Programme:
The Marketing & Communication programme is aimed at developing the skills and competencies that a modern Marketing and Public Relations Officer requires. Students are introduced to modules such as Mass Communication, Public Relations and Company Branding, also areas of marketing such as Marketing Research, Direct Marketing and E-Presence. During their final year, students will be asked to design a company communication plan, or a marketing strategy as part of a business plan.

Career Prospects:
Many Wittenborg graduates have found direct employment in small sized marketing and communicationcompanies, and some have started their own agencies. These students understand that developing marketing and internal and external communication strategies for companies can be extremely profitable, specialised work, and that success is often to be found in made to measure solutions. Graduates have also found careers in non profit and government organisations, working in areas such as public relations and international communication.