International Business Administration in Entrepreneurship & SME Management – (BBA)

Entrepreneurship & SME Management

Core aims:
In this specialisation students are invited to discover the fascinating and exciting world of small business, big business, "your business". Students learn to appreciate that although entrepreneurs are people who have ideas and make things happen, they are not just "born". They must also learn to develop the qualities of intuition, inventiveness, persuasiveness and leadership. All this requires great energy and stamina. Many young business students begin their studies with the ambition to make their mark as successful self-made business people. This programme will help them to understand the challenges ahead while providing a firm foundation on which to plan their future.

Entrepreneurship looks not only at starting a new business venture, but also possibly walking away from one. Whether successful or not, entrepreneurship is about looking at new ideas from every perspective, about taking and managing risks, about motivating and empowering people, about developing a `gut feeling´ for certain projects and acquiring instinct in business decision making, then having the courage to `go for it!´

The programme will aim to bring young entrepreneurs into contact with experienced business people, who through their networks can advise and support students during their studies.

Study Programme:
The study programme is centred around the student´s own company, which is a real company doing real business with real shareholders and real money! This part of the programme is completely managed, monitored and supervised by Wittenborg experts, keeping risks small and within the study environment.

The programme will also look as aspects such as raising finance, bootstrapping, dragons, angels and bankruptcy.

Career Prospects:
It is expected that Entrepreneurship graduates go on to run their own companies, and many Wittenborg students have done so, in fields such as hospitality, import and export, retailing and consultancy.