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Public Relations – (B.A.)
University of Greenwich
Business School
| Application Deadline: | January 15 | ||
| Annual Tuition Fee: | ≈ € 3,964 - ≈ € 10,512 (non-EEA) | ||
| Location: | London / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 36 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of University of Greenwich
This new CIPR accredited programme in public relations (PR) has been developed by experienced academic and PR professionals in consultation with industry and has been designed specifically for people who are aspiring to a PR career. It is aimed at individuals who wish to become skilled, knowledgeable and experienced professionals in PR practice.
The programme aims to prepare students for their early careers in PR and communications by developing them into confident communication specialists, with both the vocational and professional knowledge to approach employment in PR with confidence and to devise and implement PR strategies. It also offers students the opportunity to understand how PR fits strategically within organisations, develop a broad range of communications skills, relate to the behaviour of stakeholders, reflect on contemporary issues in practice, and consider how PR can be used across different sectors and disciplines. It provides the opportunity for students to explore different areas of PR specialism, whether that be, for example, corporate communications, financial PR, politics and public affairs or third sector PR. Students develop a critical theoretical grounding and strong communication skills that can inform their own developing PR practice.
The programme involves guest speakers from all parts of the industry, who enhance the learning experience. It also offers a wide-ranging representation of this professional discipline and helps put PR in context of current business practice.
Students are offered the opportunity for studying dual qualifications: both a degree in PR and the Chartered Institute of Public Relations Advanced Certificate in PR.
Contents
Year 1
* Communications for PR (30 credits)
* Personal Professionalism (30 credits)
* Communications in Context (30 credits)
* Theory and Professional Practice (30 credits)
Year 2
* Understanding Stakeholders (15 credits)
* Business Research Tools (15 credits)
* Applied Professional Practice (30 credits)
* Media Relations and Social Media (30 credits)
* PR Planning and Research (30 credits)
Year 3
* Contemporary Issues in PR (30 credits)
* Delivering Professional Practice (30 credits)
* Dissertation OR Research Project (30 credits)
* Reflecting on Professional PR Practice Internship (15 credits)
* One option from a range including: Business and Financial PR; Product/Consumer/Celebrity PR; Third Sector PR; Public Affairs and Political PR(15 credits)
Assessment
Students are assessed through written assignments, presentations, portfolios and exams.
Attendance
3 years full-time / 4-6 years part-time
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
Applicants should have:
260 UCAS points or above.
PLUS at least three GCSEs at grade C or above (including English and mathematics) or equivalent qualifications.
• Applications from mature students are welcome.
Language skills
If English is not your first language, you will need to provide proof of your fluency in English before you can begin a programme. The main systems for measuring this are IELTS with a minimum score of 6.0 for degree programmes or TOEFL with a minimum score of 550 for degree programmes. Recently the TOEFL computer-based test has been abolished to make way for the introduction of the Internet-based test, gradually eliminating the traditional paper-based method. Other qualifications may be satisfactory. We can tell you what is acceptable.
Additional Requirements
| Minimal degree required: | High School diploma |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.0 |
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
| TOEFL Paper-based: | 550 |
Accreditation
This programme is accredited by the Chartered Institute of Public Relations. Students can also study to gain dual qualifications from this programme: the Institute's Advanced Certificate in Public Relations qualification has been embedded within the degree.
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You can contact International Office to ask a question about Public Relations at University of Greenwich.
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