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Advertising and Marketing Communications – (B.A.)
University of Greenwich
Business School
| Application Deadline: | January 15 | ||
| Annual Tuition Fee: | ≈ € 3,964 - ≈ € 10,512 (non-EEA) | ||
| Location: | London / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 36 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of University of Greenwich
This exciting programme concentrates on the skills and techniques associated with the specialist area of advertising and marketing communications. The focus is on preparing students for employment in management jobs in advertising and public relations agencies, as well as marketing positions within blue-chip companies.
This is a specialist degree, but it also offers a wide range of generic marketing skills, such as analysis, strategy formulation and implementation, as well as people management. Topics covered include multimedia advertising, public relations, sales promotion, personal selling and advertising.
Executives from the world of advertising and marketing are brought in during the programme to advise students on graduate opportunities. The programme also gives students the ability to analyse target audiences and implement effective integrated marketing communications campaigns.
Career options
Graduates can pursue careers in advertising, public relations, sales promotions and direct marketing or any marketing-related job.
Contents
Year 1
* Personal and Professional Development 1 (30 credits)
* The Marketing Profession (30 credits)
* Marketing Principles and Planning (30 credits)
* One option from: Events Management; Applied Business Law; Introduction to Economics; Context and Regulatory Framework of Business (30 credits)
Year 2
* Personal and Professional Development 2 (including a work placement opportunity) (15 credits)
* Marketing Research Tools (15 credits)
* Consumer Insight and Research (30 credits)
* Marketing Communications Management (30 credits)
* One option from: Global Marketing Management (30 credits)
* Planning Events (30 credits)
Optional Sandwich Year (Work Placement)
Final Year
* Personal and Professional Development 3 - the Marketing Project (30 credits)
* Advertising Campaign Management (15 credits)
* Contemporary Issues in Marketing Communications (15 credits)
* Direct, Interactive & Digital Marketing (30 credits)
* Choose options from: Social Marketing (15 credits); Public Relations Management (15 credits); Innovation and Creativity in Marketing (15 credits); Contemporary Issues in Events Management (30 credits); Global Operations and Logistics (30 credits)
Assessment
Students are assessed through assignments, exams and presentations.
Attendance
3 years full-time / 4 years Sandwich / 4-6 years part-time
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
Applicants should have:
A minimum of 240 UCAS points from at least 2 A-levels
OR
Double AVCE
OR
BTEC National Certificate/Diploma (Key skills level 3 excluded) & Language GCSE C (French, Spanish, German or Italian)
PLUS at least three GCSEs at grade C or above (including English and mathematics) or equivalent.
• Applications from mature students are welcome.
Language skills
If English is not your first language, you will need to provide proof of your fluency in English before you can begin a programme. The main systems for measuring this are IELTS with a minimum score of 6.0 for degree programmes or TOEFL with a minimum score of 550 for degree programmes. Recently the TOEFL computer-based test has been abolished to make way for the introduction of the Internet-based test, gradually eliminating the traditional paper-based method. Other qualifications may be satisfactory. We can tell you what is acceptable.
Additional Requirements
| Minimal degree required: | High School diploma |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.0 |
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
| TOEFL Paper-based: | 550 |
Accreditation
Students can gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct Marketing examinations.
Ask a Question
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