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Marketing – (B.A.)
University of Greenwich
Business School
| Application Deadline: | January 15 | ||
| Annual Tuition Fee: | ≈ € 3,964 - ≈ € 10,512 (non-EEA) | ||
| Location: | London / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 36 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of University of Greenwich
This programme offers value to our students, as it is cutting edge and offers the necessary skills for jobs in marketing. Year 1 covers the essential marketing principles, building a strong foundation which can be developed and enhanced in years 2 and 3. Year 2 focuses on the implementation of marketing principles laid out in year 1. The perspective is more on the operational side of marketing, where students are expected to develop "marketing mixes" and undertake marketing research. Marketing simulation games enable students to put into "virtual" practice the marketing skills they have developed. Year 3 takes a more strategic perspective and offers the scope for our marketing students to specialise in specific marketing disciplines.
Career options
Graduates have opportunities in brand/marketing management, marketing research, marketing consultancy and advertising, and in marketing executive roles.
The marketing programmes in the university's Business School have been re-designed to meet the needs of a changing industry. We have consulted with important stakeholders, such as the Chartered Institute of Marketing, the Market Research Society and the Institute of Direct Marketing, who, through this programme, offer exemptions from their professional qualifications.
Contents
Year 1
* Personal and Professional Development 1 (30 credits)
* The Marketing Profession (30 credits)
* Marketing Principles and Planning (30 credits)
* One option from:Business Planning and Development; Introduction to Economics; Context and Regulatory Framework of Business; Applied Business Law; Event Planning, Health, Safety and Risk (30 credits)
Year 2
* Personal and Professional Development 2 (30 credits)
* Customer Insight and Research (30 credits)
* Marketing Management (30 credits)
* One option from: Marketing Communication Management; Global Marketing Management; Planning Events (30 credits)
Optional Sandwich Year (Work Placement)
Final Year
* Personal and Professional Development 3 (30 credits)
* Strategic Decision Making for Marketers (15 credits)
* Contemporary Issues in Marketing (15 credits)
* Direct, Interactive and Digital Marketing (30 credits)
* One option from: Public Relations; Innovation and Creativity in Marketing; Global Operations and Logistics in a Marketing Context (15 credits)
* Plus another option from: Strategic Brand Management; Social Marketing (15 credits)
Assessment
Students are assessed through assignments, exams and presentations.
Attendance
3 years full-time / 4 years sandwich / 4-6 years part-time
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
Applicants should have:
240 UCAS points or above FROM at least 2 A-levels
OR
Double AVCE
OR
BTEC National Certificate/Diploma (Key Skills level 3 excluded)
PLUS at least three GCSEs at grade C or above (including English and mathematics) or equivalent qualifications.
• Applications from mature students are welcome.
Language skills
If English is not your first language, you will need to provide proof of your fluency in English before you can begin a programme. The main systems for measuring this are IELTS with a minimum score of 6.0 for degree programmes or TOEFL with a minimum score of 550 for degree programmes. Recently the TOEFL computer-based test has been abolished to make way for the introduction of the Internet-based test, gradually eliminating the traditional paper-based method. Other qualifications may be satisfactory. We can tell you what is acceptable.
Additional Requirements
| Minimal degree required: | High School diploma |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.0 |
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
| TOEFL Paper-based: | 550 |
Accreditation
Students can gain exemptions from certain Chartered Institute of Marketing, Market Research Society and Institute of Direct Marketing examinations.
Ask a Question
You can contact International Office to ask a question about Marketing at University of Greenwich.
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