International Sales and Marketing Management – (B.A.)

Contents

The BA in International Sales and Marketing Manage­ment is a full-time programme, offering 90 ECTS points over 3 semesters (18 months), including placement and a BA project.

During the first and second semesters, you take the following subjects:

• Marketing
• Supply Chain
• Mangement and Organisation
• Law
• Economics

Each semester concludes with a semester project for an external company.

The theme for semester 1 is sales planning (30 ECTS) including:

The Customer (15 ECTS)

• The customer’s strategic situation
• Value stream analysis and resource diversification
• The strategic organization of sales

Industry and Competitors (5 ECTS)

• Logistic benchmarking
• Ethics and social responsibility
• International economical environmental conditions

Innovation (5 ECTS)

• Product and concept development strategy and processes
• Innovative processes and motives
• Project management

Methodology and Science (5 ECTS)

The theme for semester 2 is business development with an international perspective (30 ECTS) including:

Developing the Sales Base (10 ECTS)

• International sales strategies
• Lean and customization
• Economic value added and weighted average of cost of capital (WACC)

The Tactical and Operational Sales Perfomance (5 ECTS)

• Space management
• E-business outsourcing
• Tactical and value-based management
• Sales training
• Optimization of value chains

Implementation and Follow-up (5 ECTS)

• Customer follow-up instruments
• Logistic efficiency
• Balanced score card

Elective course Element (10 ECTS)

The theme for semester 3 is a company internship and the bachelor project (30 ECTS)

Placement (15 ECTS)
Bachelor project (15 ECTS)

Double Degree top-up

This Double Degree top-up, possibly the first of its kind in Europe, offers students with 120 ECTS in a relevant subject area the opportunity to obtain two separate international bachelor awards within one and a half years (two academic semesters plus 3 month internship):

• Professional Bachelor in International Sales and Marketing Management (Denmark)
• BA (Hons) Business Management and Marketing

The programme is designed so that the Danish Professional Bachelor is delivered by face to face teaching, while the UK BA Honours is completed through e-learning modules using learning sets. This enables students to undertake any international activities such as study exchange, study visits and internship abroad while still being able to complete successfully the additional award.

Students taking the double degree option will be registered at both the IBA Kolding, Denmark and London South Bank University, UK and are eligible to attend the Graduation Ceremony at both institutions. Additional work for the double degree is carried out largely by independent study and in the students’ own time in study groups. Students taking the double degree finish at the same time as students taking just the single degree.

The double qualification will add value to a student’s academic profile, but just as important will make a statement about that student’s motivation and commitment to study that enhance their personal profile – such as the willingness to go beyond the minimum level, showing a deep and genuine interest in acquiring further knowledge and skills.

Although the programme is delivered in Kolding by the IBA, students are taught by tutors from IBA and LSBU and receive support from both institutions.
On successful completion of the double degree, students are eligible for automatic progression to Masters programmes.

The two components of the Double Degree are completely complementary and provide a broad European experience of business education.
The IBA-LSBU Double Degree fully conforms to the requirements for double and joint awards as set out in the Bologna Agreement

Tuition fees

For students with EU/EAA citizenship:
There is no study fee for the Danish degree programme.
There is a study fee of DKK 20.000,- for the UK degree.

Accommodation/Living Expenses

Academic Calendar

Semester One – September 1- January 31 (Kolding, Denmark)
Semester Two – February 1 – June 30 (Kolding, Denmark)
Semester Three - September 1 - January 31
Consists of 3 month internship and a dissertation

Entry requirements:

• Students shall have sufficient English language competence to operate at degree level (normally equivalent to an IELTS score of 6.5)
• Students will have a recommendation from an appropriate tutor, advisor or international co-ordinator confirming they have the aptitude, self-discipline, motivation and commitment to complete a challenging double award programme.

Accreditation

Over the years, the IBA has received quite a few international accreditations, as you can see below:

The Open University in Britain

London South Bank University (LSBU) university, who had taken an interest in the IBA because of our knowledge and use of e-learning technology. The IBA

Coventry University

Network of International Business Schools (NIBS) worldwide business school network since 1995. This year, NIBS is introducing its own accreditation system. The IBA will the first member to undergo the accreditation process, which takes place in February. For more information on the NIBS-network see www.nibsnet.org.

Funding details

Danish and some foreign students with long-term Danish residency are eligible for a grant (SU) covering part of the living costs, including during any work placement periods.

Scholar-ships represent another source of possible financial support. However, please be aware that with the exception of the above, grants and scholarships for international students are usually very hard to come by in Denmark.

International students must be able to support themselves during their studies in Denmark, and should not rely upon being able to find part-time work or financial support from the Danish authorities unless this has been arranged in advance.

You pay for books required for the degree. The total cost of books is around Euro 800 for the whole degree (AP Degree in Marketing Management plus Bachelor in International Trade and Marketing).

You also pay for all expenses relating to the company placement, e.g. expenses for travel, accommodation, food etc.

With regard to placements within Europe or periods at an European university you have the option of applying for a grant from the ‘Life Long Learning’ fund.

You pay for participation in study trips, case weeks and copying fees.