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E-concept Development – (B.Sc.)
University College of Northern Denmark
School of Technology and Business
| Application Deadline: | 5 July 2011 | ||
| Annual Tuition Fee: | Free - ≈ € 8,600 (non-EEA) | ||
| Location: | Aalborg / Denmark / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 18 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 90 | ||
| Languages: | English | ||
Location of University College of Northern Denmark
The structure of the course
The Bachelor course takes 1.5 year to complete and comprises three semesters. The course consists both of mandatory subjects as well as elective subjects, where you can customise your course according to your desires. As an extra, you can choose to focus entirely upon e-commerce during your course.
In the first semester you have two mandatory courses, and in the second semester you can choose between six electives comprising a total of 30 ECTS points. The last and final semester contains an internship as well as the concluding bachelor project.
Subjects -1st and 2nd semesters:
* E-concept Development and e-project management
* E-concept Development and user experience (Scientific approach)
Electives - 2nd semester:
* E-design (15 ECTS)
* E-commerce (15 ECTS)
* E-communication (10 ECTS)
* E-marketing (10 ECTS)
* E-media production (5 ECTS)
* E-business production (5 ECTS)
The modules conclude with an oral examination.
Final Bachelor project
You will end your training with the creation of a Bachelor project. The project is your opportunity to show that you are capable of using the skills that you have built up during training and that you have managed to apply it to the context of a real life problem and solution.
Teaching methods
Teaching will take place both by means of relevant theory as well as hands-on practice. Project groups will thus develop digital communications solutions alongside their teaching in the individual subjects.
Contents
Modules
Structure of the course
Subjects and modules are interwoven so that the students learn to apply all their skills and competences on a complex set of problems and not only on isolated single subject problems.
Incoming students therefore have to follow all activities of a semester, meaning they have to follow all 30 ECTS of one semester - students cannot be exempt from single subjects or mix subjects from different courses and different semesters.
CourseSemester 1Semester 2Semester 3 E-concept Development and E-project Management 15 ECTS E-concept development and user experience 15 ECTS E-design OR E-commerce 15 ECTS E-communication OR E-marketing 10 ECTS E-madia production OR E-business production 5 ECTS Internship 15 ECTS Final Project 15 ECTS Total 30 ECTS 30 ECTS 30 ECTS
The programme equals a total of 90 ECTS points.
E-concept Development and e-project management
Type of subject: Mandatory
Value: 20 ECTS
Exam: Oral
Purpose: The purpose is to provide students with tools to deal with E-concepts theoretically as well as practically. The student must also be able to develop concepts, combining different disciplines such as e-commerce, digital advertising, design, communication, marketing and business understanding.
Topics:
* Trends in international e-commerce, e-marketing, advertising and design, communication and technology
* Experience economy in business and concept development of digital communications, including e-commerce
* Analysis of sectors, international and local regions, developments and needs for e-concept development
* Media Convergence
* Digital genres (e-commerce, social media, e-learning, games, viral films, blogs, campaign sites, podcasting, etc.)
* Intercultural advertising and design history related to digital communication
* Sustainability (CSR)
* User-driven innovation
* Project management and work in virtual teams and diverse project teams
* Development of requirement specifications, pricing, sales and negotiation processes of e-commerce solutions and other digital communications
* Intercultural negotiation and pitching
* Intercultural communication
* Conflict management
E-concept Development and user experience (Scientific approach)
Type of subject: Mandatory
Value: 10 ECTS
Exam: Oral
Purpose: The subject will provide students with the tools to be able to explore user-driven innovation and user experiences.
Topics:
* Scientific theory and method learning
* Scientific investigation of user needs and requirements
* User involvement in concept development (including user-driven innovation)
* Intercultural usability, user behavior and information architecture
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
All applicants should normally as a minimum have an upper secondary school leaving exam preferably in a subject relevant for the programme they are applying for. For some countries outside EU applicants also need 1-2 years of college or university studies.
In general students need to have good marks and on some programmes there are specific requirements for their marks in e.g. mathematics. Applicants must have the exams deemed relevant by the Danish Agency for International Education under the Ministry of Science, Technology and Innovation.
English Level
Please note that all programmes require a command of English sufficient for academic purposes, namely:
* IELTS (International English Language Testing System) with a minimum score of 6.0 or e.g.
* Cambridge Advance level C
* Cambridge Proficiency level C
* Oxford Placement - 140 (minimum 70 in the grammar part)
* TOEFL (Test of English as a Foreign Language) with a minimum score of 213 if computer-based, 80 if internet-based or 550 if paper-based
Certification must be attached, or your application will not be taken into consideration.
If you wish UCN to consider an alternative English level, you may apply to the International Office for approval. However, for applicants from outside Europe we only accept the IELTS or TOEFL English test.
Applications must be made on the standard KOT form. Applications for admission with the copies of all relevant qualifications attached should be submitted as early as possible.
Additional Requirements
| Minimal degree required: | High School diploma |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.0 |
| TOEFL Paper-based: | 550 |
| TOEFL Computer-based: | 213 |
| TOEFL Internet-based: | 80 |
Accreditation
University College Northern Denmark awards Professional Bachelor Degrees and AP Degrees according to Danish national legislation, all accredited by EVA, The Danish Evaluation Institute. In addition, UCN offers Ongoing and Further Education from day seminars tailored for specific organisations and professionals to Diplomas at the BA-level.
We promote applied competences; recognize the contributions of our stakeholders. We design outstanding programs and services for our population and we provide competence and leadership for students across Denmark and around the world.
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