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Marketing Management – (AD)
University College of Northern Denmark
School of Technology and Business
| Application Deadline: | 15 March for September enrolment – later applications welcome but no guarantee given. | ||
| Annual Tuition Fee: | Free - ≈ € 8,600 (non-EEA) | ||
| Location: | Aalborg / Denmark / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 24 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 120 | ||
| Languages: | English | ||
Location of University College of Northern Denmark
You will learn to work on:
Contracts Market analysis
Strategic analysis of the company and its surroundings
Sales and negotiation techniques
Micro economics
Marketing strategies
Macro economics
Project management Experience economy
Career opportunities
Marketing managers are in great demand because they know how to work systematically and are goal-oriented on a company’s marketing strategies and they are highly skilled when it comes to analysing, planning and organising.
After completing the Marketing Management programme you can either choose your newly obtained AP degree to pursue an immediate business career or you may decide to continue your studies at business schools or universities in Denmark and abroad.
Career opportunities include:
Marketing Coordinator
Advertising Consultant
Sales supporter
Export Sales Represetative
Trainee
Project Coordinator or
PR Worker
Purchasing Assistant
Contents
Programme structure
The first 3 semesters take place at UCN in Denmark, and consist of compulsory and elective subjects. On the programme’s 4th semester you can go for either an internship at a company of your choice in Denmark or abroad, or you can select a study period. Lastly, a final project is to be written in order to complete the programme. This is to be made in close collaboration with a specific company, and could be the same company where you did your internship during the specialization period.
On the Marketing Management programme at UCN instruction usually takes place between 8:30 a.m. and 15:00 p.m. Instruction is divided into modules that last half a day or a whole day. For instance a module could be about competitor analysis in the subject “International Marketing” or it could be a lecture, a group assignment, field analysis etc.
Some modules will be interdisciplinary where students from different study programmes work together on a specific subject e.g. international distribution possibilities for export companies.
Between tuition days there are so-called study days where students can study/read or solve assignments in study groups. UCN students can receive help from lecturers for solving assignments.
A typical week on the first semester:
MondayTuesdayWednesdayThursdayFriday8:30-11:30 International
marketing
Business law
Company
analysis
Statistics
Organisation
12:00-15:00 Study day Micro economics Study day Communication Study day Interdisciplinary activities connect subjects
At UCN students and lecturers are closely connected. That is why we usually teach small classes or groups and everyone receives individual guidance. We use different methods for instruction such as whole-class teaching, cases, project work, field work and individual assignments. There will be interdisciplinary activities on a regular basis to strengthen coherence within and between subjects.
Interdisciplinary events can be study trips, business simulation games, theme days and IT courses. They could also include a visit from a Californian professor, giving a lecture on cultural differences, an export officer from Slovakia telling us about the Eastern European market or a financial advisor sharing his knowledge on Denmark’s future financial development.
The Marketing Management programme offers varied and interesting everyday life.
Compulsory subjects and electives
On the Marketing Management programme tuition is planned according to themes to give you the feeling of coherence between disciplines. Your final written assignment is the climax and you may even go abroad too.
Compulsory subjectsElectives International marketing and sales
Managerial economics
Economics
Entrepreneurship
Communication
Logistics
Organisation
Market communication
Management
Languages
Law
Statistics
Experience economy and events
Experience economy and events are covered by the marketing subject. We focus on different aspects of the commercialization of experiences including how to market experiences, communication and IT application. Event planning contains, among other things, theory on the execution and evaluation of events. Different companies and trades within the experience economy will be used as examples and cases in class.
Key terms of experience economy:
* Experience trades and companies
* Co-operation between culture and business
* Developing cities and regions
* Experience economy exports and internationalisation
* Experience-based communication
* Storytelling
* Consumer trends
* IT and experiences, especially games and web pages
* Idea and concept development, creative labs
* Event management
Study trip – there is room for social life too
Every year we go on a study trip to a foreign market to visit different companies and universities. The purpose is to get a first-hand impression of the market possibilities and to build a social relationship outside the class room.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
All applicants should normally as a minimum have an upper secondary school leaving exam preferably in a subject relevant for the programme they are applying for. For some countries outside EU applicants also need 1-2 years of college or university studies.
In general students need to have good marks and on some programmes there are specific requirements for their marks in e.g. mathematics. Applicants must have the exams deemed relevant by the Danish Agency for International Education under the Ministry of Science, Technology and Innovation.
English Level
Please note that all programmes require a command of English sufficient for academic purposes, namely:
* IELTS (International English Language Testing System) with a minimum score of 6.0 or e.g.
* Cambridge Advance level C
* Cambridge Proficiency level C
* Oxford Placement - 140 (minimum 70 in the grammar part)
* TOEFL (Test of English as a Foreign Language) with a minimum score of 213 if computer-based, 80 if internet-based or 550 if paper-based
Certification must be attached, or your application will not be taken into consideration.
If you wish UCN to consider an alternative English level, you may apply to the International Office for approval. However, for applicants from outside Europe we only accept the IELTS or TOEFL English test.
Applications must be made on the standard KOT form. Applications for admission with the copies of all relevant qualifications attached should be submitted as early as possible.
Admission requirements for Marketing Management
If you have an upper secondary education:Specific admission requirements: English corresponding to Danish C-level and either math corresponding to Danish B-level or business economics corresponding to Danish B-level.
If you have a commercial education:
* Retail education (with a specialisation)
* Event coordinator education (similar to level 2 of the Danish “Eventkoordinatoruddannelsen”)
* Financial education (similar to level 2 of the Danish “Finansuddannelsen”)
* Clerical education
* Commercial education (with a specialisation)
* Clerical education (with a specialisation)
Specific admission requirements: English corresponding to Danish C-level and either math corresponding to Danish B-level or business economics corresponding to Danish B-level
If you have a relevant commercial education:
Specific admission requirements: English corresponding to Danish C-level and either math corresponding to Danish B-level or business economics corresponding to Danish B-level.
Language Proficiency
| IELTS Band: | 6.0 |
| TOEFL Paper-based: | 550 |
| TOEFL Computer-based: | 213 |
| TOEFL Internet-based: | 80 |
Accreditation
University College Northern Denmark awards Professional Bachelor Degrees and AP Degrees according to Danish national legislation, all accredited by EVA, The Danish Evaluation Institute. In addition, UCN offers Ongoing and Further Education from day seminars tailored for specific organisations and professionals to Diplomas at the BA-level.
We promote applied competences; recognize the contributions of our stakeholders. We design outstanding programs and services for our population and we provide competence and leadership for students across Denmark and around the world.
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