Graphic Design – (B.A.)

The focus of the course is towards producing informed designers and technically skilled graduates who are well placed to pursue successful careers in graphic design. Cambridge School of Art develops designers, capable of creative and independent thought, with the confidence and ability to deliver significant input within a professional environment.

Cambridge School of Art offers an academically rich and visually diverse environment for you to enhance your understanding of graphic communication and to develop your ability as an innovative designer. As an undergraduate you will explore a wide range of graphic disciplines - and their professional contexts.

Course content is based upon graphic, typographic, text-image relationships and the visual communication of information and ideas. The main focus is on the development of both intellectual and practical skills, to the levels required in industrial practice. Access to our excellent on-campus digital facilities and design studios, will provide you with real understanding of contemporary design processes using industry-standard Adobe CS design software on Macintosh technology.

The course embraces new areas of practice, including site specific, conceptual, interactive, hypertextual and multimedia work, and does so in a way that values informed visual literacy, cultural awareness and the imaginative exploration of new ideas. Principal teaching methods focus on practice via design briefs and are principally studio or workshop based. Core modules are supported by theoretical and contextual modules of lectures and seminars. The course optional modules allow you to explore areas of particular interest, and to prepare for your future career.