Tourism and Leisure Management – (B.A.)

The Bachelor programme in Tourism and Leisure Management gives graduates the tools they need to deal with this aspect of their job. We aim to provide you with comprehensive knowledge of tourism management and the leisure industry with a combination of valuable practical insights and key theoretical elements.

CORE MODULES

Business administration

Initially the focus is on general business subjects, including marketing and accounting.

Specialised tourism subjects

In later semesters the focus of attention switches to more specific aspects of tourism product development, the tourism and leisure industry, finance and entrepreneurship. The following key subjects are addressed:

Languages

In addition to English as the language of instruction, courses are also offered in French, Spanish, Italian, Russian and Chinese. You will be required to select two of these languages when you apply for the full-time programme.

In the part-time programme you two languages offered. With your application you have to decide for one language and either select Spanish or Russian.

Information and communication technologies

This part of the programme concentrates on all areas of state-of-the-art communication technologies, including intensive training in general and sector-specific information technology (for example, Microsoft Office applications), as well as international reservation and bookings systems such as Galileo.

Soft skills

Your comprehensive practical education is rounded out by a series of seminars and workshops covering

Specialisations

Sports tourism

Focuses on sports and event management, sports marketing, major sporting events, and the role of sport in the tourism and leisure industry.

Cultural tourism

A comprehensive look at the culture sector, ranging from political aspects, planning and finance to the staging of cultural events.

Meeting industry management

Students carry out an in-depth analysis of the seminar industry, incentive travel, conferences and various aspects of business tourism.

Health and spa tourism

An overview of the latest trends in health tourism and the management of companies in the wellness sector.

Sustainable tourism development

This course provides an insight into nature tourism management (for example, in national parks), sustainable tourism, and regional planning in Alpine and urban areas.