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Sports Management – (B.A.)

Business Academy Copenhagen North

International Academy Profession (AP) and Bachelor's Degree Programmes

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Disciplines:
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Application Deadline: For EEA: 05-01, Non EEA: 05-01
Annual Tuition Fee: Free - ≈ € 4,350 (non-EEA)
Location: Copenhagen / Denmark / View location on map ▾ Hide location on map ▴
Duration: 18 months Start Date: February, August
Educational Form:
  • Taught
Education Variants:
  • Fulltime
Credits (ECTS): 90
Languages: English 
12.5333002,55.7775707

Location of Business Academy Copenhagen North

This course is a top-up programme leading to a Bachelor degree. Core subjects are: Sports Industry - Sports Enterprise and Surrounding; World Sports Marketing - Consumer Behaviour - Sponsorships and Fundraising; Sports Management Strategy - Organization and Management Theories; Sports Economics Sport as a Product- Sports Finance; Methodology and Research in Sports; Sports Law Sports Contracts and Risk Management Legislation.

Career prospectsAs a Bachelor of Sports Management you will learn to manoeuvre within the sports business. Your future tasks may range from running professional sports activities to planning and conducting events or you might work as a project coordinator wihtin the public sector. Your first job could be as an administrator or project manager for one of the many different projects and events within the sports field.


Contents

1st semester - ECTS 30

Sports Industry ECTS 5

  • Sports enterprises and surrounding world
  • Sport and health
  • Event and leisure industry
  • Importance of globalization

Sports Marketing ECTS 10

  • Consumer behaviour
  • Sponsorships and fundraising
  • Branding
  • Event management
  • Promotion
  • Partnerships

Sports Management ECTS 6

  • Strategy
  • Organization and management theories
  • Strategy and organization development

Methodology and Research in Sports ECTS 5
2 IT themes ECTS 4

2nd semester - ECTS 30

Sports Law ECTS 7

  • Sports contracts and risk management
  • Legislation

Sports Marketing ECTS 5

  • Consumer behaviour
  • Sponsorships and fundraising
  • Branding
  • Event management
  • Promotion
  • Partnerships

Sports Management ECTS 7

  • Strategy
  • Organization and management theories
  • Strategy and organization development

Sports Economics ECTS 10

  • Sport as a product
  • Sports economics
  • Sports finance

Theme ECTS 1

3rd semester - ECTS 30

Internship ECTS 15
Bachelor Project ECTS 15

You are normally required to take an English Proficiency Test if you come from a non-English speaking country.

Most European Universities recognise the IELTS test.

More information

Requirements

  • AP degree in Service, Hospitality and Tourism Management, Marketing Management
  • or equivalent education

English

Level A (Danish system) or TOEFL (paper-based test score 575+ or computer-based test score 230+ or Internet-based test score 88+) or IELTS (academic score 6.5).

Additional Requirements

Minimal degree required: High School diploma
Minimal amount of work experience Not specified

Language Proficiency

IELTS Band: 6.5
TOEFL Paper-based: 575
TOEFL Computer-based: 230
TOEFL Internet-based: 88

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