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Leisure Management – (B.A.)

Roskilde Business College

International Programmes
Application Deadline: December 1; March 1; Non EU/EEA: December 1; June 1
Annual Tuition Fee: Free - ≈ € 9,539 (non-EEA)
Location: Roskilde / Denmark / View location on map ▾ Hide location on map ▴
Duration: 42 months Start Date: February, September
Educational Form:
  • Taught
Education Variants:
  • Fulltime
Credits (ECTS): 210
Languages: English 
12.0755079,55.626477

Location of Roskilde Business College

Do you want to pursue a career within event, tourism, sports or leisure?

ZIBAT Campus Roskilde (Business & IT) offers you a bachelor programme in Leisure Management.

The Bachelor of Leisure Management is a unique programme aimed at the event, tourism, sports and hospitality sectors. The programme opens a door to an exciting world and you will experience a study environment focused on your needs. Included in your 3½-year bachelor-degree will be a 6-month internship.

Generalist or specialist?
The Bachelor programme in Leisure Management gives you the option of either a broad study of the various kinds of leisure business, or specialisation in a particular area of the leisure industry.

In the course of the programme, you can choose between the following specialisations:

* Leisure Management (generalist)
* Tourism Management
* Sports Management
* Event Management

You achieve a particular specialisation through your electives, your choice of company for the internship, and your choice of subject for your final bachelor thesis. You make these choices about halfway through the programme, which gives you ample opportunity to get to know the programme and the different subject areas, before you choose your specialisation.

Leisure Economy
We live in a world in which spare time is more than just time off. Increasingly, we want enjoyment and adventure instead of just relaxing and “time off”. Adding value to goods by means of dreams, promises and positive associations has become essential to the success of a product.

As a result, the leisure economy is growing more than any other sector in the world. And the need for competent managers and staff members is going only one way – and that is up!

The Leisure Industry
There is an increasing demand for quality leisure activities in the shape of holidays, sports events, concerts, theatre and opera performances, art exhibitions, amusement parks and shopping. The ultimate success of a product or service is determined by the amount of excitement and enjoyment associated with its use or consumption.

The need for competent employers and employees is urgent.

The Programme - Upon Graduation
The Bachelor of Leisure Management is a theoretical and practical degree programme. Its purpose is to enable students to obtain a theoretical and practical basis for carrying out various business jobs in the leisure industry at both national and international levels.

The purpose of the course is to educate bachelors in Leisure Management who can carry out duties related to events, tourism, sports or hospitality in the marketplace, independently and professionally – with focus on small and medium-size businesses and especially in the field of international business-to-business sales.

The programme aims at ensuring graduates direct entry into professional Bachelor of Leisure Management life in jobs such as Project Manager, Event Organiser, Event Coordinator, Sports and Leisure Manager, as well as more traditional jobs in the field of leisure, events, sports, hospitality entertainment, etc.

The Bachelor of Leisure Management provides its graduates with an understanding of the special aspects of the leisure industry and the skills to manage tasks in marketing, management, and economics in the leisure industry. Throughout the programme we emphasise the importance of combining theoretical and practical skills.

What is special about this programme?
* The business of the leisure industry in an integrated degree programme with a practical/theoretical approach.
* The accomplishment of projects related to marketing and economics in the leisure field. You will learn theory while testing it in practice during the 6th semester. You will be assigned to one or more business establishments during your studies.
* The experience of an intimate study environment where students work closely together, and with a staff that is always there for you.
* English as the language of communication from day one, providing an international study environment.
* Problem-solving will be your specialty, based on solid academic, practical and linguistic experience. You will be an asset in tomorrow’s labour market.
* You will be in a study environment that encompasses diversity, clarity, energy and intimacy all at the same time.
* There will be lots of opportunities to meet students doing other degrees through social activities and inter-disciplinary education.


Contents

During the programme, you will learn to develop and launch activity projects. You will gain both practical and theoretical insights into the various aspects of the leisure industry, as well as skills in marketing, management and economics.

The curriculum includes the following subjects:

* Research Methods
* Sociology and Psychology of Leisure
* Economics
* Marketing
* Organisation Theory and Management
* Service and Quality Management
* Negotiating Techniques and Strategies
* Sponsorship

Early in the course of the programme, you will be connected with one or more enterprises. In the sixth semester, you will then enter an internship for half a year.

The programme is completed with a bachelor thesis project. The project involves a major written assignment, which you must present orally.

Teaching switches between lectures and project group work and we include a broad variety of different teaching activities, such as event-planning,
real-life projects and collaboration with companies and organisations in the leisure industry.

Curriculum
The study programme is a 3½-year full-time programme which corresponds to 210 ECTS credits.

The programme is divided into seven semesters, including a company internship and a bachelor thesis.

The internship period
The company internship (normally unpaid) is comparable with a full-time job with the same requirements with regard to working hours, contribution,
commitment and flexibility, which the graduate would expect to find in his/her first job.

The aims and the objectives of the internship will be decided by the student and two supervisors (one from Campus Roskilde and one from the company).

The internship period concludes with an assessment based on a written report drawn up by the student and an evaluation carried out by the company.

Bachelor thesis
The thesis will take the central topics of the study programme as its starting point and can contain elements from the internship.

The problem statement for the project is prepared by the student, preferably in collaboration with a company. The problem statement of the project must be approved by Campus Roskilde.

IELTS

You are normally required to take an English Proficiency Test.

Most European Universities recognise the IELTS test.

Take test

Requirements

For admission directly to the Bachelor programme in Leisure Management the following educational qualifications are required:

United States and countries with a similar educational system:
High school diplomas from the United States followed by at least one year of university or college studies in relevant subjects. This also applies to applicants with a high school diploma from countries with a similar system.

UK countries and countries with a similar educational system:
General Certificate of Education, GCE Advanced Level-exams (A-level) in combination with General Certificate of Secondary Education, GCSE-examiner (O-level). At least three A levels in relevant subjects in combination with O- level exams.

African countries, India, China and other Asian countries:
The equivalent to Upper Secondary School Leaving Examination plus at least 1-2 years of study in relevant subjects from University. Alternatively also pre University Programme or University/College Foundation Programme

South- and Latin American countries:
The equivalent to Upper Secondary School Leaving Examination plus at least 1-2 years of study in relevant subjects from University. Alternatively also pre University Programme or University/College Foundation Programme

The international and the European Baccalaureate.
For admission, applicants must have an advanced level in mathematics, and applicants with marks above average and/or relevant work experience are given preference.

English proficiency
An IELTS academic score of 6.0+, or alternatively a TOEFL paper-based test score of 550+ or a TOEFL computer-based test score of 213+, is required for admission in the Bachelor programme.

Mathematics
Advanced level (equivalent to the Danish B-level) or a foreign equivalent is required. Five main areas must have been thoroughly covered: Numbers, Geometry, Functions, Differential Calculus and Statistics and Probability.

Additional Requirements

Minimal degree required: High School diploma
Minimal amount of work experience Not specified

Language Proficiency

IELTS Band: 6.0
TOEFL Paper-based: 550
TOEFL Computer-based: 213

Accreditation

The Bachelor of Leisure Management provides access to relevant master degree programmes at a number of universities and business schools in Denmark. In addition to Danish universities, you will also have a wide range of opportunities for further education in other countries, especially in Europe, since the programme is ECTS-accredited. Please note that you may be subject to residence permit regulations in other European countries.


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