| Application Deadline: | March 1 ( International applicants); July 5 (Applicants holding a Danish entry examination) | ||
| Annual Tuition Fee: | Free ≈ € 9,100 (non-EEA) | ||
| Location: | Aarhus / Denmark / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 36 months | Start Date: | September |
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| Credits (ECTS): | 180 | ||
| Languages: | English | ||
The BA in International Communication and Multimedia study programme is a stimulating study programme that will provide you with the theoretical and practical knowledge to be able to work within a wide variety of fields.
The aim of the International Communication and Multimedia study programme is to qualify you to play a central role in any organisation by performing almost any kind of communicative task in English. The international orientation of the studies will give you the necessary tools to deal with working situations anywhere in the world.
The ICM Study Programme
All courses in the International Communication and Multimedia study programme are taught in English. The study programme covers two main subject areas: communication & English and media production. Furthermore, a series of core subjects and electives are available, such as Marketing, International Business, and Project Management, Innovation, International Managerial Economics, International Law, and Theory of Science.
Communication and English
Your verbal and written skills are strengthened while you gain a solid knowledge of cross-cultural and intercultural communication issues and strategies. Subjects within this field include: Language Proficiency, Culture, Business Communication, and International Communication, among others.
Media Production
You will learn how to develop digital communication and marketing strategies by working with websites, digital imaging, animation, DTP, and video production. You will obtain knowledge of more than the simple design line by using the theoretical knowledge acquired from your other courses.
Work forms
Most of the tasks during the study programme are solved working in project teams with fellow students.
The project work experience you will acquire during your studies is invaluable as you will be able to work as part of a multicultural team developing fully functional solutions for your employers and customers. Your professional level in English language and your insight in media related subjects will provide you with access to further education in a variety of fields. You will also be able to start your own business on a very solid ground.
The international orientation of the study programme is reinforced with a compulsory period abroad during the fourth semester. This period will give you an insight of studying and/or working in a real international environment within your field of study.
Close contact with local industries
Each semester, you will be appointed with a real-life or case project covering the different subjects. These projects will give you an insight into the business world and allow you to apply your theoretical knowledge in a practical way.
The study programme also offers you the opportunity to continue your studies at master level, or to join forces and experience with other graduates from different fields to start your own business in the fields of communication and media production.
Teaching takes place at AU Herning in Herning.
1. semester
* Media Production I 10 ECTS
* Academic Writing 5 ECTS
* Principles of Communication 10 ECTS
* Methodologym 5 ECTS
2. semester
* Media Production II 10 ECTS
* Fundamentals of Marketing 5 ECTS
* Communication Theory 10 ECTS
* Cultural Studies 5 ECTS
3. semester
* Global Marketing 5 ECTS
* Philosophy of Science 5 ECTS
* Media Production III 10 ECTS
* Intercultural Communication 5 ECTS
* Public Relations Writing 5 ECTS
4. semester
* Studies Abroad or Internship 30 ECTS
5. semester
* Corporate Communication 10 ECTS
* Media Production IV 10 ECTS
* Elective Courses 10 ECTS
6. semester
* Specialisation Electives 10 ECTS
* Specialisation Electives 2 10 ECTS
* Bachelor Project 10 ECTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testIn 2010, all applicants who meet the admission requirements will be offered admission to the programme.
Thus, the below quota 2 prerequisite are not applicable in 2010, but they may be relevant in 2011.
Qualifying examination
Specific subject levels (Danish upper secondary school):
* English A
* History B or history of ideas B or Contemporary History B
* One other foreign language A.
If you do not have the right subject levels, you can take them as supplementary examination courses at upper secondary level. Read more at
You must meet the admission requirements and submit documentation no later than 5 July in the year of application.
The subject-specific level requirements must be passed in accordance with the degree programme’s regulations and marking assessment. This means grade 6 (Danish 13-point grading scale)/grade 2 (Danish 7-point grading scale) or higher. If several marks are included in the subject, the requirements are only met if the average grade is 6 (13-point grading scale)/grade 2 (7-point grading scale). You cannot meet the requirements by rounding up grades. This also counts if the subject is part of a fully qualifying examination.
Applicants with a foreign entrance examination
General Conditions
Applications are processed in either quota 1 or quota 2 or in both - or in quota 3. Whether or not your application is assessed in quota 1, quota 2 or quota 3 depends on your basis for admission. Many applicants with a basis for admission from countries other than Denmark – typically non EU countries, but also a number of EU countries – can only be assessed in quota 2 or 3. In addition, also the type of examination completed determines in which quota your application can be processed.
The Danish universities follow the guidelines set by the Danish Agency for International Education Approximately 90 % of all applicants are admitted via quota 1 and 10 % via quota 2, quota 3 varies but a maximum of 10% are admitted in quota 3.
This is how applications in quota 1 are assessed
The assessment is based on the first completed qualifying examination and the principle of descending order of grade point average (GPA). This means that applicants with the highest grade point averages are admitted until there is no room for more. The last applicant’s grade point average is the GPA cut-off, and this is first known when the entire admission process is completed on 30 July.
You are assured of a student place for a degree programme with unlimited access provided you meet the admission requirements.
You cannot improve the GPA from your first qualifying examination, but you are welcome to subsequently take supplementary subject levels where these are stipulated as specific admission requirements, for example.
This is how applications in quota 2 are assessed
To be eligible to apply via Quota 2, you must have completed your qualifying examination prior to the deadline for applications on 15 March. All quota 2 applications are specifically and individually assessed, based on the information the university receives from the applicant no later than 5 July.
Specific assessment
Quota 2 applications are specifically assessed, based on the following: 1) grade point average (GPA) of particularly relevant subjects and 2) other particularly relevant documented qualifications.
The specific assessment is based on a GPA calculated from the particularly relevant upper secondary school subjects – you can read more about the particular subject average below. The particularly relevant subjects are available in the Study Guide (link: under the specific quota 2 criteria for each Bachelor’s degree programme.
Work experience, a period spent abroad, or a period at a Danish folk high school, etc. are not in themselves particularly relevant qualifications as regards an application for admission to a Bachelor’s degree programme. Relevant qualifications is the qualifications acquired that are closely connected to the field of study included in the Bachelor’s degree programme applied for.
Until now, examples of other particularly relevant qualifications have been:
Being dispatched as a medical orderly in the defence force in connection with admission to the Bachelor’s degree programme in Medicine (on the other hand, having completed compulsory military service is not considered a particularly relevant condition).
Work as a laboratory technician in a chemical company in connection with admission to the Bachelor’s degree programme in Molecular Biology or Molecular Medicine (on the other hand, having worked in a packing department at a chemical company is not considered a particularly relevant condition).
You can state particularly relevant qualifications on page 2 of the Coordinated Enrolment System (KOT) website or attach a description.
Remember that all the relevant qualifications you mention must be documented. If they are not documented, they will not be included in the assessment.
Your documentation must accompany your application, clearly stating your CPR (civil registration) number. You can submit supplementary documentation until 5 July – and remember to state your CPR number every time so that we can be sure to attach your documentation to your application.
The Bachelor’s degree programmes at Aarhus School of Business (ASB) are based on other criteria. You can also read more about them below.
Quota 2 subject average
The range of relevant subjects varies from one degree programme to another. The subject average is included in the assessment on the principle of descending order of subject average. This means that applicants with the highest GPAs in the relevant subjects are given highest priority.
In the calculation, the best results for each individual subject are included at the required level or above, regardless of whether the results are achieved by the qualifying examination or by supplementing.
Applicants have the opportunity to improve their average in the particularly relevant upper secondary school subjects by supplementing in the individual subjects. Supplementing with a view to improving your grade in a quota 2 subject average must similarly be completed and documented by 5 July in the year of application.
Quota 2 and Bachelor’s degree programmes at Aarhus School of Business (ASB), Aarhus University
Please note that other quota 2 criteria apply to the degree programmes at Aarhus School of Business (ASB), Aarhus University.
To be eligible to apply via quota 2, you must have completed your qualifying examination prior to the deadline for application on 15 March. However, if you are more than fifteen years of age and have been out of the school system for at least one year due to a period abroad, work or similar, you can apply via quota 2 in the same year you expect to pass the qualifying examination.
As is the case with applicants in quota 1, applicants in quota 2 must meet the demands regarding a qualifying examination and the specific admission requirements stated above. The following also applies:
Applicants in quota 2 are admitted pursuant to an allocation of points based on work experience and periods abroad, as well as any time spent at a Danish folk high school.
Minimum qualifications
To be assessed in quota 2, you must have gained work experience, attended a Danish folk high school or spent a period abroad for a minimum of six months after completing your upper secondary school education. If you do not meet this requirement, you will not be eligible for a quota 2 place.
Your work experience must include paid work amounting to approximately 30 hours per week. There are no requirements regarding the nature of the work, and any study-related work also counts here.
In connection with periods spent abroad, there are no requirements regarding specific areas of the world, and any study-related period abroad also counts here.
Work experience, attendance at a Danish folk high school and periods spent abroad can be pieced together, by all means from several periods. However, they may not have taken place during your schooling.
Points
You can earn points for several different activities within the same period. Admission to relevant higher education programmes abroad, for example, can count as both study-related higher education and a study-related period.
In addition, you can qualify for further points via different activities, provided you comply with the admission requirements and the minimum qualifications.
However, such activities can only be counted for a maximum period of 12 months altogether. Any points for marks and levels from your qualifying examination do not count in these 12 months.
You can see which criteria earn points for the respective Bachelor’s degree programmes by going to the list of degree programmes and choosing the one you are interested in applying for.
This is how applications in quota 3 are assessed
Quota 3 is only applicable for applicants to English-taught BA programmes who have a non-European nationality and who do not hold a permanent residence in Denmark. To be eligible for assessment in quota 3, you must have completed your qualifying examination prior to the deadline for applications on 15 March. Applicants in quota 3 must hold a qualifying examination and fulfill all entry requirements by 15 March in order to be assessed for admission. If there are more qualified applicants than available student places, applicants will be sorted according to the same selection criteria as quota 2 applicants. Quota 3 applicants can expect to receive an answer of rejection or admission by 1 June in the application year. This allows quota 3 applicants ample time to apply for a student visa. Quota 3 applicants are liable to pay tuition fees for studying in Denmark.
Adjusting your average
Any adjustment to your examination average (adjustment of average by a factor of 1.08 if you apply for admission to a higher education programme within 2 years of completing your qualifying examination) is carried out in relation to the examination average (GPA) expressed in the 7-point grading scale. This means that an average with marks in the 13-point grading scale must first be converted to the 7-point grading scale and then multiplied by 1.08.
If you have been given assurance
If you apply for admission on the basis of assurance from the previous year, you must send your application by 5 July, attach a copy of your letter of assurance, a copy of your examination diploma and a copy of any relevant supplementary subjects.
Applicants with assurance must meet the specific admission requirements for the degree programme on an equal footing with the remaining applicants for the year – even if the requirements have been tightened up compared with the year in which assurance was given. You must remember to tick off the little field on the front page of your application form where it says "I have assurance".
English Language Requirements
According to the Danish Ministry of Science's Order no 181 on Admission to Danish Universities and the Danish Ministry of Education’s Order no 239 on Admission to Higher Education in Denmark (the Admission Order), all applicants to Bachelor's programmes taught in English must as a minimum document English language qualifications comparable to an "English B level" in the Danish upper secondary school (gymnasium). A few programmes require 'English A', which is one level higher than 'English B'.
English language qualifications can be documented as follows:
* TOEFL:English B – Test results of at least 560 (paper-based), or 220 (computer-based test) or 83 (internet-based test)
English A – Test result of at least 600 (paper-based), or 250 (computer-based test) or 100 (internet-based test)
The Aarhus University TOEFL code is 8935
* IELTS:English B – Test results with a minimum score of 6.5 points
English A – Test results with a minimum score of 7.0 points
* Cambridge ESOL examinations: English B – Certificate in Advanced English
English A – Certificate of Proficiency
* CEFR validated English language course:
English B – C1 level
English A – C2 level
* English-taught entrance examination (“upper secondary school/high school/IB”) or Bachelor’s degree.
* Danish/Nordic entrance examination with English level A/B, or English A/B from VUC (Danish centre for adult supplementary courses).
| Minimal degree required: | High School diploma |
| Minimal amount of work experience | Not specified |
| IELTS Band: | 7.0 |
| Cambridge English: Advanced (CAE): | Grade B (Score: 75) |
| TOEFL Paper-based: | 600 |
| TOEFL Computer-based: | 250 |
| TOEFL Internet-based: | 100 |
After the Student life Section there should be a section called Accreditations , that should include the following information:
The former Aarhus School of Business, Aarhus University (ASB), is one of Europe's largest and best business schools, as is illustrated by the accreditations which ASB has earned in the past seven years. ASB has been EQUIS-accredited since 2001, and in January 2008 we were approved to initiate the AACSB accreditation process.
Proof of high quality and international focus
EQUIS and AACSB are the leading international quality systems for assessing, improving and accrediting institutions of higher education within the field of management and business administration. In order to live up to these accreditations, ASB must not only demonstrate that we are capable of high-quality performance, but also that our activities are internationally oriented. The accreditations are also proof that we have achieved a good balance between high academic quality and professional relevance through close collaboration with the national and international business communities.
These accreditations are vital for the institution to maintain and strengthen its position in an increasingly competitive sector. They are decisive for ASB's brand and for our ability to attract the right students, researchers and collaborative partners. The accreditations are renewed every three to five years, which ensures that we work on an ongoing basis to develop ourselves and to improve the quality of everything we do.
Facts about EQUIS, AACSB and AMBA accreditations
EQUIS stands for European Quality Improvement System, and accreditation is awarded by the EFMD (European Foundation of Management Development), whose members comprise leading business schools all over the world.
AACSB stands for Association to Advance Collegiate Schools of Business, and AASCSB International awards accreditation.
The accreditations are awarded to the entire institution – not just to individual programs or parts of the organization. Both accreditation systems maintain a significant focus on strategy.
AMBA stands for Association of MBAs , which is an independent international organization for MBA students, masters and employers. The AMBA accreditation is awarded to the entire institution but relates specifically to MBA programs. The purpose of AMBA is to secure high standards for MBA programs worldwide.
ACE Denmark
In August 2007, it was enacted that higher education study programs offered by the Danish University Act must be accredited by the Accreditation Institution - ACE Denmark. Accreditation is a professional assessment carried out using centrally set criteria for quality of existing and new courses. The purpose is to ensure and document quality and relevance of the higher education study programs.
According to the Danish University Act, the accreditation council is the specific unit, which makes the decisions regarding accreditation of all higher education study programs. Decisions are made on the basis of accreditation reports prepared by accreditation operators.
You can contact Student Counselling for ICM to ask a question about International Communication and Multimedia at Aarhus University, School of Business and Social Sciences.
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