European Studies – (B.A.)

Contents

During your second year of European Studies you will choose one of the two streams the programme has to offer:
Communication & International BusinessAre you interested in examining, analysing and solving communication issues and would you like to find out more about the ways in which companies communicate with their various target groups? In this stream you will learn how to develop, execute and evaluate a communication policy.

The specialisation trains students for international jobs in the field of (business) communication (e.g. PR Officer, Consultant, Events Manager, Marketing Manager, Project Manager, Marketing Communication Officer, Manager Customer Relations, Export Manager, Account Manager, Sales Manager or Management Assistant). They are familiar with theories and processes of communication and their impact on organisations; the fields of internal communication, concern communication and marketing communication; modern information technology and mass media, and marketing research.

A few of the courses on offer are: Concern Communication, Internal Communication, Marketing Communication, Export Management, Strategic Management, International Marketing etc.

Communication & Public PolicyIf you choose Public Administration, you will be confronted with political and governmental matters at a national, European and global level. If you want to broaden your knowledge of subjects like the organisation of the public sector, political systems and international relations, this stream is the right choice for you. You will learn to take a critical look at the European Union and its institutions.

Students of the Public Administration Stream are trained for positions in the field of international public administration (e.g. Project Coordinator, Secretary to a Member of the European Parliament, Civil Servant, PR Assistant Local Government, Information Officer, Policy Assistant European Relations, Assistant in the Foreign Office, Immigration Officer). They are familiar with theories concerning European and international law, European political systems, theories concerning public policy and governance, the position and role of European and international law in the context of national law, the role of intergovernmental and non-governmental organisations in society and functional policies in fields such as environmental policy, policy with regards to developing countries, human rights policy and immigration issues.

Some of the courses in this stream are: Decision Making in the EU, European Regional Policy, Contemporary Political Issues and European Economic Governance.