Fashion Journalism – (B.A.)

Contents

Syllabus (11/12*)

Year 1

Designed to provide a stimulating, thought-provoking, and challenging introduction to degree level work. They also provide you with the knowledge to enable you to research and analyse information effectively, make full use of resources within and outside the University; and start to develop the skills of self-managed independent study.

* Fashion journalism 1- introduces the skills and techniques required for successful fashion and lifestyle news writing.
* Fashion & popular culture - introduction to both modern fashion history and the fashion terminology that you need to write in any great depth or detail about fashion.
* Mapping the modern - introduction to design, visual and popular culture since 1900
* Interviewing - introduces a range of interviewing techniques to enable you to manage routine and problem situations.
* Fashion journalism 2 - provides you with an overview of alternative journalism markets and their position in the industry.
* Ways of seeing, ways of knowing - introduction to research, analysis and interpretation.

Year 2

You build upon the knowledge and skills gained in your first year. You are provided with further opportunities to develop your writing skills and interviewing techniques and work as a member of a group to produce your own fashion/lifestyle publication. You use the skills you have learnt and discover some new ones along the way including self-management, tact and chain of authority.

* Fashion media - fosters your fashion writing skills through a series of critical pieces aimed at different audiences.
* Fashion feature writing - introduction to the moveable feast that is the feature item. The feature is journalism's grab bag, and is an integral and essential part of fashion coverage. A feature article can be about anything and everything, and stylistically it can be as light and fluffy, or as solid and substantial, as each individual topic warrants.
* Group project - you put into practice, as part of an editorial team, those elements you have experienced on the course.
* Independent work placement
* Contextual studies - range of lectures, seminars and tutorials underpin the subject specialist units through debates on wider academic issues.

Year 3

You extend your study of the creative, conceptual and practical skills to an advanced level and you will be asked to produce a substantial piece of print journalism. This work is further underpinned by the research and production of a dissertation.

* Investigative journalism - you are taught the skills of preparatory research, in-depth interviewing, analysing information and constructing an accurate and safe investigative feature. You also examine the role of the in-depth reporter and how this work is carried out within an ethical and legal framework.
* Dissertation - substantial period of self-directed research on a subject that is related to the historical, theoretical or critical concerns of your discipline or professional area.
* Visual & critical analysis - designed to provide you with the opportunity to contextualize an aspect of your practice.
* Major project - everything you have learned so far comes together to create a project or portfolio of work that will help you to pursue your journalistic ambitions post graduation.
* Personal publicity package -gives you the opportunity to explore innovative ways to launch yourself into the next stage of your career through a series of self-promotional exercises, portfolio presentations and interviews.

* Please note the syllabus content is for the academic year indicated and is provided as a guide. The content of the course may be subject to change.