Fashion Management & Marketing – (B.A.)

Contents

Syllabus (11/12*)

Year 1

Year one is developmental, encouraging investigation and introducing you to key research and presentation skills. You become familiar with major areas of marketing theory, to enable you to understand how the industry works, and you will start to identify areas of personal interest and development, and your career direction.

* The fashion industry - enables you to investigate the concept and meaning of "Fashion", by familiarising you with the industry, its structure and the factors which shape and change it.
* Fashion management and business communication -introduces the underpinning management and business communication skills you need.
* Fashion practice and analysis - covers fashion buying and the key stages in the product sourcing and development process from concept to consumer.
* Branding and retail management - introduces the principles of branding strategies.
* Fashion marketing and consumer insight - gives you the opportunity to further explore brand management and its relationship to delivering the brand promise to the customer.
* Additionally contextual studies units underpin your studies.

Year 2

Year two requires a more intense and specialised approach to develop skills and knowledge acquired during year one. You learn about how new global markets develop, and how the relationships between the Fashion Manager and Marketer are crucial in taking advantage of opportunities.

* Global fashion - asks you to explore these new fashion markets and consider how they present new challenges and opportunities for the future.
* Fashion forecasting and trend prediction - emphasise how you can acquire the knowledge and skills of market research, trend prediction and fashion forecasting.
* Reflecting on practice - introduces the legal framework in which you work and armed with experience of all the facets of good fashion management and marketing ask you to begin to reflect and assess your skills to commence career planning.
* Experiential retailing - this unit introduces the role of visual merchandising for fashion, from creative concept development to resolution and client presentation.
* Work placement - supported by tutorials and the industry lecture. At the end of the placement you produce a critical analysis and recommendations for your placement company based on the experience.
* Contextual studies - offer a choice of two units from a menu of six to continue to provide the broader context of understanding you will need to work effectively in the fashion industry.

Year 3

In year three, you work independently with tutorial and critical support. You have the opportunity in all units to apply relevant marketing theory to inform your analysis of and analyse practice within the industry to help you and put together a strategic proposal for an independently driven, industry related final major project. Career planning is a significant feature of this stage.

* Market research & analysis - expand on and consolidate the knowledge gained from your professional links and work placement
* Dissertation - substantial period of self-directed research on a subject that is related to the historical, theoretical or critical concerns of your discipline or professional area.
* Major project - significant opportunity to confirm and demonstrate your abilities in the form of a professional pitch to an external audience.
* Career planning - opportunity to develop your interview techniques, conduct career research and develop a career development plan or research proposal as appropriate.

* Please note the syllabus content is for the academic year indicated and is provided as a guide. The content of the course may be subject to change.