Fashion Promotion & Imaging – (B.A.)

Contents

Syllabus (11/12*)

Year 1

Introduces you to the basic skills and specialist knowledge of the broader subject landscape of Fashion Promotion and Imaging, and provides a fundamental introduction to the overarching, and underpinning, theories and practices that inform your studies.

* Introduction to fashion promotion - introduces you to the wide contexts relating to Fashion Promotion
* Introduction to fashion styling and photography - opportunity to develop your conceptual, practical, theoretical, and professional practice skills through a series of workshops, exercises and seminars.
* Mapping the modern - introduction to design, visual and popular culture since 1900.
* Introduction to fashion imaging - explore the illustrated image as a central means of communication within fashion, as well as the role that typography and other graphic languages plays in this communication process.
* Introduction to fashion marketing - introduces you to the fundamental principles of fashion marketing and how clear, focused and effective marketing provides the essential links between the consumer and the product through a range of marketing methods.
* Personal pathway review - period of self-reflection, evaluation and the opportunity to devise and undertake a project that will test and examine your skills and knowledge appropriate to a selected pathway.
* Ways of seeing, ways of knowing - introduction to research, analysis and interpretation

Year 2

You build on general principles, creative processes and technical skills learnt during year one and promote a deeper investigative engagement with the subject focus of the selected pathway. The pathways are as follows: fashion styling and photography; fashion graphics and illustration, fashion marketing and promotion, depending on the pathway you choose some of the units below will be optional.

* Fashion imaging as communication - first unit on the fashion graphics and illustration pathway, you develop your skills of visualisation and image generation using hand drawn marks and digital software to communicate fashion concepts and narratives through text, static and moving images.
* Fashion forecasting & advertising - first unit on the fashion marketing & promotion pathway, you develop the knowledge of market research, trend prediction, fashion forecasting and advertising.
* Fashion styling and photography as narrative - first unit on the fashion styling and photography pathway, you develop your ability to create persuasive fashion images that explore the potential of narrative, deconstruction and representation in fashion contexts.
* Portfolio, self-promotion and career planning - you reflect on the work you have produced across the course and to prepare for your work placement within the fashion industries. This is achieved through the production of an informed and professional personal presentation of your work, via an online and physical portfolio.
* Fashion editorial - provide you with the opportunity to further enhance and develop your understanding of a variety of fashion communication concepts, processes and techniques.
* Fashion marketing and PR - opportunity to develop your fashion market research skills and work in a team to produce a visually creative fashion marketing and PR campaign for a chosen company.
* The fashion space - opportunity to explore real, hypothetical and virtual contexts for communicating your ideas.
* Work placement
* Contextual studies - provides you with a critical understanding of cultural practices allowing you to develop, defend and justify your creative work and research, utilising the knowledge gained in lectures, seminars and tutorials.

Year 3

You consolidate your strengths through the development of an individually determined project, as reflects your growing independence and individuality. You dissertation with options for a single or double dissertation dependant on your learning style and ability.

* Concept development and experimentation - enables you to reflect, identify, explore and experiment with potential content and ideas for your final major project.
* Dissertation - period of self-directed research on a subject that is related to the historical, theoretical, critical concerns of your discipline or professional area.
* Visual & critical analysis - contextualize an aspect of your practice.
* Final major project - opportunity to confirm and exhibit your abilities in the form of a portfolio and/or final exhibition to an external audience.
* Portfolio and personal promotion - you develop an individual portfolio or equivalent in preparation for the final assessment and for employment. You may choose to develop a portfolio, show reel, publicity package or website.

* Please note the syllabus content is for the academic year indicated and is provided as a guide. The content of the course may be subject to change.