Fashion Promotion – (B.A.)

Contents

Syllabus (11/12*)

Year 1

The first year of the course introduces the underlying concepts and principles associated with the subject of fashion promotion. You have the opportunity to be introduced to, identify, explore, and experiment a range of promotional activities in the first year.

* Style: past, present, future - introduces the importance of research methodologies through an informed understanding of the past, present and future.
* Fashion vocabulary - you identify the three communication specialisms of fashion promotion (written, visual and promotional activity) through theoretical and creative analysis.
* Introduction to reflective research - you identify appropriate and systematic approaches to the collection, organisation, annotation and analysis of research findings, whilst supporting the creation of your fashion vocabulary glossary.
* Communicating ID - understand and recognise all forms of communicating fashion identity to a specific audience defined by theoretical frameworks.
* Developing reflective research - begin the transition from fact base to interpretative research processes in both reflective and academic areas.
* Reflective practice - select, analyse, synthesise and evaluate all year one work in order to produce the creative portfolio outcomes.

Year 2

Emphasis is placed on how to define, detail, develop and decide upon unit outcomes. This enables you to build on and expand your expertise and at the same time add new skills and enhance your understanding of how the promotional world works.

* Creating fashion narratives - understand, analyse and embrace new technologies to promote fashion while defining the importance of narrative.
* PR & campaigns - design and create a detailed promotional campaign for a fashion brand.
* Industry awareness (optional) - observe and reflect upon industry practice to begin the process in developing personal career aspirations and employment networking opportunities, whilst encouraging decision-making in relation to career aspiration, individual ambition and entrepreneurship.
* European or international exchange (optional)

Year 3

The third year of the course enables you to synthesise and specialise your acquired knowledge and understanding by concentrating your studies on a chosen specialism.

* Research & innovation - select, adapt and creatively implement research methodologies acquired throughout the course to inform proposals relating to the major specialism.
* Entrepreneurial practice - provides challenges in creating new opportunities in developing entrepreneurial mindsets, behaviours and skill abilities in creating career futures.
* Dissertation - you undertake in-depth research, which demonstrates an understanding of historical or critical concerns by producing a clear, coherent and sustained written argument.
* Major specialism - consolidate and rationalise your personal philosophy in creatively directing specialist practice that reflects your career aspiration.

* Please note the syllabus content is for the academic year indicated and is provided as a guide. The content of the course may be subject to change.