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Ba - Bachelor of Arts in Communication & Public Relations – (B.A.)
European University Geneva
Programmes Taught in English
| Application Deadline: | Admissions on a rolling basis. | ||
| Annual Tuition Fee: | ≈ € 10,900 | ||
| Location: | Geneva / Switzerland / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 20 months | Start Date: | February, June, August, October |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of European University Geneva
The Bachelor of Arts in Communication & Public Relations degree is a 3-year course of study. It is an exciting, varied and innovative program taught by excellent staff with direct commercial experience. During the course students develop practical media skills and get a broad theoretical understanding of public relations and corporate communication. The BAC program provides students with an academic and professional education designed to prepare them for positions in Public Relations, Advertising, Marketing, Communications and Management. The Public Relations curriculum includes courses in Publicity, Advertising, Marketing, Communications, Research, Negotiation and Publishing.
Contents
Year1
FIRST SEMESTER
BCO 111 Foundations of Business Management (3)
BCO 112 Writing Communication Skills (3)
BCO 113 Accounting I (3)
BCO 114 Computer Literacy & Introduction to Internet (3)
BCO 115 Introduction to Marketing (3)
BCO 116 Micro Economics (3)
BCO 117 Elementary Calculus (2)
BCO 118 Financial Markets (2)
SECOND SEMESTER
BCO 121 Business & Society (3)
BCO 122 Oral Communication Skills (3)
BCO 123 Accounting II (3)
BCO 124 Macro Economics (3)
BCO 125 Business Law (3)
BCO 126 Mathematics of Finance (2)
BCO 127 Elementary Statistics (2)
BCO 128 Advertising & Media (2)
Industrial Visits (1)
Year2
THIRD SEMESTER
BCO 211 Marketing Management (3)
BCO 212 Business Finance I (3)
BCO 213 Human Resources Management (3)
BCO 214 Production Management (3)
BCO 215 Entrepreneurship & New Venture Creation (3)
BCO 216 Management Information Systems (3)
BAC 211 Fundamentals of Public Relations (2)
BAC 212 Interpersonal Communication (2)
FOURTH SEMESTER
BCO 221 Strategic Marketing (3)
BCO 222 Business Finance II (3)
BCO 223 Global Economics (3)
BCO 224 Consumer Behavior (2)
BCO 225 Sales & Purchasing Management (2)
BAC 221 Nonverbal Communication (2)
BAC 222 Event Management (2)
BAC 223 Public Relations Campaigns (2)
BAC 224 Innovative Communication Applications (2)
Industrial Visits (1)
Year3
FIFTH SEMESTER
BCO 311 Global Business & Marketing (3)
BCO 312 Financial Statement Analysis (3)
BCO 313 Small Business Management (3)
BCO 314 Negotiation (3)
BCO 315 Corporate Finance (2)
BCO 316 Industrial Marketing (2)
BAC 311 Public Relations Research (2)
BAC 312 Intercultural & Lobbying Communication (2)
BAC 313 Persuasion (2)
SIXTH SEMESTER
BCO 321 Business Policy & Strategic Management (3)
BCO 322 Budgeting & Control (3)
BCO 323 Organizational Communication (2)
BCO 324 Cases in Marketing (2)
BAC 321 Cases in Public Relations (2)
BAC 322 International Public Relations (2)
BAC 323 Mass Media Ethics & Legislation (2)
BAC 324 Conference Management (2)
BAC 325 Media Planning (2)
Final Case in Marketing (3)
Final Case in Communication & Public Relations (3)
Thesis (6)
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
A secondary school certificate equivalent to:
* International Baccalaureate (IB)
* US high school diploma
* English «A» levels
* Deutsche Abitur
* Maturite Fédérale
* Swiss Matura
* French Baccalaureat
For non-native speakers, proven proficiency from one of the following:
* TOEFL score 213 (computer based) or 79/80 (internet based), or 550 (paper based), Institute code 0476
* IELTS score 6.0
* Cambridge ESOL, Certificate in Advanced English (CAE), minimum C
* EU´s internal English exam
Additional Requirements
| Minimal degree required: | High School diploma |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.0 |
| TOEFL Paper-based: | 550 |
| TOEFL Computer-based: | 213 |
| TOEFL Internet-based: | 80 |
Accreditation
ACBSP (Association of Collegiate Business Schools and Programs)
IACBE (International Assembly for Collegiate Business)
Ask a Question
You can contact European University -The Business School in Barcelona to ask a question about BA - BACHELOR OF ARTS IN COMMUNICATION & PUBLIC RELATIONS at European University Geneva.
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