B.A. Sports Management

  • On Campus
  • 36 months
  • EUR4900 Semester (Non-EEA)
  • English (Find a course)
EU Business School | Barcelona, Spain | Munich, Germany | Geneva, Switzerland | Montreux, Switzerland
Growth in professional sports, recreation, corporate fitness, private health clubs and constant media exposurecombine to make sports management a diverse and dynamic field. The program combines a knowledge of physical education with business and management courses, based upon a foundation of real-world case studies.

Description of Sports Management

The Bachelor of Arts in Sports Management of EU Business School is a 3-year program designed to prepare students for a variety of exciting careers.

The sports market is a multibillion Euro industry that is expanding as it receives more and more media coverage. Our program is packed with sports management theory, business, management and entrepreneurial studies, all related to the international sports world. Enhanced with real-world case studies, this program provides you with the tools you need in order to launch yourself in the sports market.

Duration: Six semesters/three years (Summer Fast Track option available)

Credits: 192 ECTS/140 CH

Start Dates: October, February, June, August

Locations: Barcelona, Munich, Geneva, Montreux

Teaching Language: English

Campus Exchange Programs: You can transfer to any of the four main campuses after any completed semester. We also have exchange programs with a long list of other universities around the world. Please see the list of our partners.

Double Degrees: When studying an undergraduate degree at EU Business School you can also obtain:

  • A second bachelorís degree from Nichols College in the U.S.A. through our Dual BBA program with Nichols College;
  • A second bachelorís degree from Shinawatra International University in Thailand through our Dual BBA program with SIU.
  • Dual Degree with University of Derby (at EU Business School Barcelona and Munich campuses): Students study seven semesters, following an integrated EU-Derby curriculum and obtain a bachelorís from EU and a BA in International Business in 3 years/7 semesters.

Internships: EU has departments on each campus to help students procure internships.

Detailed Course Facts

Application deadline Admissions on a rolling basis.
Tuition fee
  • EUR 4900 Semester (Non-EEA)
  • EUR 4900 Semester (EEA)

For semesters one and two: 4,900; for semesters three to six: 5,900.

Start date February  2016, June  2016, August  2016, October  2016 October, February, June, August
Credits (ECTS) 210 ECTS
Credits 151
Duration full-time 36 months
Delivery mode On Campus
Educational variant Part-time, Full-time
Intensity Flexible

Course Content

The Sports Management BA is a six-semester program designed to prepare students for a variety of exciting careers. Growth in professional sports, recreation, corporate fitness, private health clubs and constant media exposure make sports management a diverse and dynamic field. The program combines knowledge of physical education with business and management courses, based upon a foundation of real-world case studies.


  • Show an appreciation of global sports issues and analyze how they relate to and impact the international market.
  • Learn to recognize, analyze and evaluate the role of major players, structures and processes in business and sports.



  • BCO111 - Foundations of Business Management (3|4)
  • BCO112 - Marketing Management (3|4)
  • BCO113 - Writing Communication Skills (3|4)
  • BCO114 - Accounting I (3|4)
  • BCO115 - Micro Economics (3|4)
  • BCO116 - Elementary Calculus (2|3)
  • BCO117 - IT Software for Business (2|3)
  • BCO118 - Environmental Sustainability (2|3)
  • Seminars/Industrial Visits (1|1)


  • BCO121 - Ethics in Business (3|4)
  • BCO122 - Oral Communication Skills (3|4)
  • BCO123 - Accounting II (3|4)
  • BCO124 - Macro Economics (3|4)
  • BCO125 - Business Law (3|4)
  • BCO126 - Mathematics of Finance (2|3)
  • BCO127 - Applied Management Statistics (2|3)
  • BCO128 - Advertising, Media & Branding (2|3)
  • Seminars/Industrial Visits (1|1)



  • BCO211 - Strategic Marketing (3|4)
  • BCO212 - Business Finance I (3|4)
  • BCO213 - Human Resources Management (2|3)
  • BCO214 - Production Management (2|3)
  • BCO215 - Entrepreneurship & New Venture Creation (2|3)
  • BCO216 - Management Information Systems (2|3)
  • BCO217 - E-Business (2|3)
  • BAS211 - Sports Sociology (2|3)
  • BAS212 - Public & Media Relations in Sports (2|3)
  • Seminars/Industrial Visits (1|1)


  • BCO221 - Global Economics (3|4)
  • BCO222 - Business Finance II (3|4)
  • BCO223 - Social Media Marketing (2|3)
  • BCO224 - Financial Markets (2|3)
  • BCO225 - Consumer Behavior (2|3)
  • BCO226 - Sales & Purchasing Management (2|3)
  • BAS221 - Sports Psychology (2|3)
  • BAS222 - Event Management (2|3)
  • BAS223 - Sports Broadcasting (2|3)
  • Seminars/Industrial Visits/Thesis Seminar (1|1)



  • BCO311 - Global Business (3|4)
  • BCO312 - Financial Statement Analysis (3|4)
  • BCO313 - Negotiation (2|3)
  • BCO314 - Small Business Management (2|3)
  • BCO315 - Corporate Finance (2|3)BCO316 - Industrial Marketing (2|3)
  • BAS311 - Sports Nutrition & Health (2|3)
  • BAS312 - Sports Marketing (2|3)
  • BAS313 - Legal & Ethical Issues in Sport (2|3)
  • Seminars/Industrial Visits/Thesis Seminar (1|1)


  • BCO321 - Strategic Management (3|4)
  • BCO322 - Budgeting & Control (3|4)
  • BCO323 - Organizational Communication (2|3)
  • BCO324 - Cases in Marketing (2|3)
  • BAS321 - Cases in Sports Management (2|3)
  • BAS322 - Sponsoring & Sports Communications (2|3)
  • BAS323 - International Sports Management (2|3)
  • BAS324 - Sport Career Development (2|3)
  • BAS325 - Sport Facility Planning & Management (2|3)
  • Thesis Seminar (1|1)
  • Final Case: Marketing (3|3)
  • Final Case: Sports Management (3|3)
  • Thesis (6|6)


Requirements for Sports Management


A diploma from an accredited secondary school equivalent to:

  • Certification from an accredited secondary school; High School Degree; Baccalauréat; Maturité Fédérale; Deutsches Abitur; A-levels; Bachillerato or equivalent.

English Requirements

Unless you are a native English speaker, you must submit a certificate of English proficiency:

  • TOEFL score 213 (computer based), 79/80 (internet based) or 550 (paper based). Institute code 0476
  • IELTS score 6.0
  • Cambridge ESOL, Certificate in Advanced English (CAE), minimum C
  • EU's internal English exam


Submit 2 letters of recommendation from academic advisors familiar with your academic performance and potential for leadership. Any letter not written in English must be accompanied by a certified English translation. Applicants are recommended to use the PPI (Personal Potential Index) tool, available at www.ets.org for this purpose.

Work Experience for Sports Management

No work experience is required.

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