EU Business School

Sports Management, B.A.

  • Application Deadline
  • 36 months
    Duration
  • 4900
    Tuition (Semester)
    4900
    Tuition (Semester)
  • English
    Language
The sports market is a multibillion Euro industry that is expanding as it receives more and more media coverage. The Sports Management program at the EU Business School is packed with sports management theory, business, management and entrepreneurial studies, all related to the international sports world. Enhanced with real-world case studies, this program provides you with the tools you need in order to launch yourself in the sports market.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

The Sports Management BA at the EU Business School is a six-semester program designed to prepare students for a variety of exciting careers. Growth in professional sports, recreation, corporate fitness, private health clubs and constant media exposure make sports management a diverse and dynamic field. The program combines knowledge of physical education with business and management courses, based upon a foundation of real-world case studies.

Learning objectives

  • Show an appreciation of global sports issues and analyze how they relate to and impact the international market.
  • Learn to recognize, analyze and evaluate the role of major players, structures and processes in business and sports.

Opportunities Abroad

Undergraduate students at EU Business School can also obtain:

  • A second bachelor’s degree at Pace University in New York, U.S.A.
  • A second bachelor’s degree at Shinawatra International University in Thailand
  • A postgraduate diploma at the University of California, Riverside, U.S.A.

Campus Exchange Programs

You can transfer to any of the four main campuses after any completed semester. We also have exchange programs with a long list of other universities around the world.

Internships

EU has departments on each campus to help students procure internships.

Employability

The sports market is expanding in countries which are experiencing strong economic growth, such as China, Russia, Brazil and India, as well as other Asian, African, Middle Eastern and Latin American countries.

Important international sporting events are taking place worldwide. Examples include the Rio de Janeiro and Sochi Olympic Games and the Football World Cup in Brazil, Russia and Qatar.

The sports market is often identified through its media and commercial activities. It is breaking ground through the incorporation of various sectors into areas of the business world:

  • Development of new sport-related media
  • Optimization of new sports facilities
  • Expansion of online games and betting
  • Sports, the environment and sustainable development
  • Sports organization within companies
  • Charity sports and sponsorship
  • Sports ethics and society

Detailed Programme Facts

    • Started in

      • There is no deadline for this start date.

      Dates reflect the university's timezone.

    • Started in

      • There is no deadline for this start date.

      Dates reflect the university's timezone.

    • Started in

      • There is no deadline for this start date.

      Dates reflect the university's timezone.

    • Starting in

      • There is no deadline for this start date.

      Dates reflect the university's timezone.

  • Credits (ECTS)
    210 ECTS
  • Credits
    151
  • Duration full-time 36 months
  • Languages
    • English
  • Delivery mode
    On Campus
  • Educational variant Full-time
  • More information Go To The Course Website

Programme Structure

The Sports Management BA is a six-semester program designed to prepare students for a variety of exciting careers. Growth in professional sports, recreation, corporate fitness, private health clubs and constant media exposure make sports management a diverse and dynamic field. The program combines knowledge of physical education with business and management courses, based upon a foundation of real-world case studies.

LEARNING OBJECTIVES

  • Show an appreciation of global sports issues and analyze how they relate to and impact the international market.
  • Learn to recognize, analyze and evaluate the role of major players, structures and processes in business and sports.

YEAR ONE

FIRST SEMESTER (22 CH | 30 ECTS)

  • Foundations of Business Management
  • Marketing Management
  • Writing Communication Skills
  • Accounting I
  • Micro Economics
  • Elementary Calculus
  • IT Software for Business
  • Environmental Sustainability
  • Seminars/Industrial Visits

SECOND SEMESTER (22 CH | 30 ECTS)

  • Ethics in Business
  • Oral Communication Skills
  • Accounting II
  • Macro Economics
  • Business Law
  • Mathematics of Finance
  • Applied Management Statistics
  • Advertising, Media & Branding
  • Seminars/Industrial Visits

YEAR TWO

THIRD SEMESTER (21 CH | 30 ECTS)

  • Strategic Marketing
  • Business Finance I
  • Human Resources Management
  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems
  • E-Business
  • Sports Sociology
  • Public & Media Relations in Sports
  • Seminars/Industrial Visits

FOURTH SEMESTER (21 CH | 30 ECTS)

  • Global Economics
  • Business Finance II
  • Social Media Marketing
  • Financial Markets
  • Consumer Behavior
  • Sales & Purchasing Management
  • Sports Psychology
  • Event Management
  • Sports Broadcasting
  • Seminars/Industrial Visits/Thesis Seminar

YEAR THREE

FIFTH SEMESTER (21 CH | 30 ECTS)

  • Global Business
  • Financial Statement Analysis
  • Negotiation
  • Small Business Management
  • Corporate Finance
  • Industrial Marketing
  • Sports Nutrition & Health
  • Sports Marketing
  • Legal & Ethical Issues in Sport
  • Seminars/Industrial Visits/Thesis Seminar

SIXTH SEMESTER (21 CH | 30 ECTS)

  • Strategic Management
  • Budgeting & Control
  • Organizational Communication
  • Cases in Marketing
  • Cases in Sports Management
  • Sponsoring & Sports Communications
  • International Sports Management
  • Sport Career Development
  • Sport Facility Planning & Management
  • Thesis Seminar
  • Final Case: Marketing
  • Final Case: Sports Management
  • Thesis

Academic Requirements

Diploma

A diploma from an accredited secondary school equivalent to:

  • Certification from an accredited secondary school; High School Degree; Baccalauréat; Maturité Fédérale; Deutsches Abitur; A-levels; Bachillerato or equivalent.

English Requirements

Unless you are a native English speaker, you must submit a certificate of English proficiency:

  • TOEFL score 213 (computer based), 79/80 (internet based) or 550 (paper based). Institute code 0476
  • IELTS score 6.0
  • Cambridge ESOL, Certificate in Advanced English (CAE), minimum C
  • EU's internal English exam

Recommendations

Submit 2 letters of recommendation from academic advisors familiar with your academic performance and potential for leadership. Any letter not written in English must be accompanied by a certified English translation. Applicants are recommended to use the PPI (Personal Potential Index) tool, available at www.ets.org for this purpose.

Tuition Fee Per Semester

  • EUR 4900 International
  • EUR 4900 EEA

Barcelona

  • For semesters one and two: 4,900; for semesters three to six: 5,900.

Geneva and Montreux

  • For semesters one and two – with advanced tuition payment deduction: CHF 11,400; for semesters three thru six: CHF 13,400
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