B.A. Public Relations and Communications

  • N/A
    Application Deadline
  • 36 months
    Duration
  • 11200
    Tuition (Year)
    9000
    Tuition (Year)
  • English
    Language
London,
The Public Relations and Communications degree from the University of Greenwich prepares students for their early careers in PR and communications. It aims to develop students into confident, knowledgeable and skilled communicators. Recent graduates from our degree have secured jobs in organisations like Gucci, Bell-Pottinger Business and Brand, the Good Agency, Ian Johnston Publicity (entertainment), Kaizo, and FTI Consulting.

Description

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Studying public relations (PR) in London is ideal because London is at the heart of the global PR and communications industry. Senior practitioners from listed companies, leading global and national PR consultancies, charities and public sector organisations, deliver guest lectures on the degree. These include PR experts from Marks & Spencer, Frank PR, FTI Consulting, Ketchum Pleon, the Media Trust and the police. In addition, there are field trips to high profile, London-based organisations from the heart of government to Tottenham Hotspur FC.

The Public Relations and Communications degree from the University of Greenwich prepares students for their early careers in PR and communications. It aims to develop students into confident, knowledgeable and skilled communicators. Recent graduates from our degree have secured jobs in organisations like Gucci, Bell-Pottinger Business and Brand, the Good Agency, Ian Johnston Publicity (entertainment), Kaizo, and FTI Consulting.

The programme helps students to develop a range of communication skills, and there is a strong emphasis on social media and media relations. Students are based in Greenwich Business School and are taught how PR strategically fits with organizational strategy and marketing. They are encouraged to reflect on professionalism and ethics. Importantly, the programme gives students the opportunity to explore different PR specialisations - from financial to fashion PR, and from corporate PR to charity PR. In the third year, students focus on areas of particular interest to them through their dissertation topics and specialist options. Our student, Tove Nordstrom, won an EUPRERA prize for the best BA PR dissertation in Europe in 2012.

The programme has a strong vocational focus with students participating in work experience. Organisations where students have had work experience include: Accessorize, All-Leo, Amazon PR, Bell-Pottinger Business and Brand, Bright One, Burton, Carat, Clifford French, Four Communications, Freud Communications, FTI Consulting, Ketchum Pleon, MacMillan Cancer Support, MEC, Sotheby's and Twestival.

Detailed Course Facts

Start dates and application deadlines

Started in

  • There is no deadline for this start date.

Dates reflect the university's timezone.

Tuition fee
  • GBP11200 per year ( International

    Tuition fee for the international students.

    )
  • GBP9000 per year ( EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

    )
Credits (ECTS) 180 ECTS
For students who will be coming to Greenwich for a full academic year, the normal course load is 120 Greenwich credits (equivalent to 60 ECTS credits).
Credits 360
For students who will be coming to Greenwich for a full academic year, the normal course load is 120 Greenwich credits (equivalent to 60 ECTS credits).
Duration full-time 36 months
Delivery mode On Campus
Educational variant Full-time

Course Content

Full time

Year 1

Students are required to study the following compulsory courses.

  • Communicating for PR (15 credits)
  • Financial Aspects of Marketing/PR (15 credits)
  • Personal Professional Development 1: Self-management in PR (15 credits)
  • Introducing Public Relations (30 credits)
  • Digital Communications 1 (15 credits)

Students are required to choose 30 credits from this list of options.

  • Introduction to the Events Industry (30 credits)
  • Principles and Practice of Marketing (30 credits)

Year 2

Students are required to study the following compulsory courses.

  • Understanding Stakeholders (15 credits)
  • Research Methods (MET) (15 credits)
  • Applied Professional PR Practice (30 credits)
  • PR Planning and Research (30 credits)
  • Media Relations and Social Media (30 credits)

Year 3

Students are required to study the following compulsory courses.

  • Dissertation (MET) (30 credits)
  • Contemporary Issues in PR Practice (30 credits)
  • Delivering Professional PR Practice (30 credits)

Students are required to choose 30 credits from this list of options.

  • Brand, Consumer and Technology PR (15 credits)
  • Third Sector PR (15 credits)
  • Corporate Communications with Public Affairs (30 credits)

English Language Requirements

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Requirements

Applicants should have:

280 UCAS points

FROM at least two A-levels or equivalent qualification

PLUS GCSEs at a minimum grade of C in English and mathematics or equivalent qualifications.

* Applicants who do not have English as their first language require IELTS 6.0 (with a minimum of 5.5 in each skill), or equivalent in a Secure English Language Test.

* Direct entry to Year 2 or 3 is available for qualified applicants.

* Applications from mature students are welcome.

Admission to UK universities often requires that students have completed 13 years of formal education with recognized qualifications. International students should consider taking a Pre-Bachelor to gain access to UK universities when:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Work Experience

No work experience is required.

More Information

Accreditation

This programme is accredited by the Chartered Institute of Public Relations. Students can also study to gain dual qualifications from this programme: the Institute's Advanced Certificate in Public Relations qualification has been embedded within the degree.

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University of Greenwich

London, United Kingdom

United Kingdom The University of Greenwich, founded in 1890, has three campuses at Greenwich (London), Avery Hill (London) and Medway (Kent), each with modern learning facilities, in beautiful historic buildings. The University has a resource base of highly qualified staff with wide-ranging expertise and significant links with business and industry. Innovation and strong links to industry and commerce, complemented by research excellence and an international agenda are what make the University of Greenwich a leading modern university.