Business School, University of Greenwich, London/ United Kingdom

B.A. Public Relations and Communications

The degree prepares students for their early careers in PR and communications. It aims to develop students into confident, knowledgeable and skilled communicators. Recent graduates from our degree have secured jobs in organisations like Gucci, Bell-Pottinger Business and Brand, the Good Agency, Ian Johnston Publicity (entertainment), Kaizo, and FTI Consulting.

Description

Studying public relations (PR) in London is ideal because London is at the heart of the global PR and communications industry. Senior practitioners from listed companies, leading global and national PR consultancies, charities and public sector organisations, deliver guest lectures on the degree. These include PR experts from Marks & Spencer, Frank PR, FTI Consulting, Ketchum Pleon, the Media Trust and the police. In addition, there are field trips to high profile, London-based organisations from the heart of government to Tottenham Hotspur FC.

The degree prepares students for their early careers in PR and communications. It aims to develop students into confident, knowledgeable and skilled communicators. Recent graduates from our degree have secured jobs in organisations like Gucci, Bell-Pottinger Business and Brand, the Good Agency, Ian Johnston Publicity (entertainment), Kaizo, and FTI Consulting.

The programme helps students to develop a range of communication skills, and there is a strong emphasis on social media and media relations. Students are based in Greenwich Business School and are taught how PR strategically fits with organizational strategy and marketing. They are encouraged to reflect on professionalism and ethics. Importantly, the programme gives students the opportunity to explore different PR specialisations - from financial to fashion PR, and from corporate PR to charity PR. In the third year, students focus on areas of particular interest to them through their dissertation topics and specialist options. Our student, Tove Nordstrom, won an EUPRERA prize for the best BA PR dissertation in Europe in 2012.

The programme has a strong vocational focus with students participating in work experience. Organisations where students have had work experience include: Accessorize, All-Leo, Amazon PR, Bell-Pottinger Business and Brand, Bright One, Burton, Carat, Clifford French, Four Communications, Freud Communications, FTI Consulting, Ketchum Pleon, MacMillan Cancer Support, MEC, Sotheby's and Twestival.

You can find more information about this programme on the programme website I want to find another Bachelor programme

Detailed Course Facts

Tuition fee
  • GBP 9000 Year (EEA)
  • GBP 10350 Year (Non-EEA)

EU/Home: £9,000 International: £10,350

Scholarships available - please see our website www.gre.ac.uk/scholarships

Start date September  2015
Duration full-time 36  months
Languages Take an IELTS test
  • English
Delivery mode On Campus
Educational variant Part-time, Full-time

Course Content

Year 1

  • Communications for PR (30 credits)
  • Personal Professionalism (30 credits)
  • Financial Aspects of Marketing (15 credits)
  • Introduction to Advertising (15 credits)
  • Theory and Professional Practice (30 credits)

Year 2

  • Understanding Stakeholders(15 credits)
  • Business Research Tools (15 credits)
  • Applied Professional Practice (30 credits)
  • Media Relations and Social Media (30 credits)
  • PR Planning and Research (30 credits)

Year 3

  • Contemporary Issues in PR (30 credits)
  • Delivering Professional Practice (30 credits)
  • Dissertation OR Research Project (30 credits)
  • Two 15-credit options from: Corporate Communications; Third Sector PR; Public Affairs and Politics; Product/Consumer/Celebrity PR (30 credits)

English Language Requirements

To study at this university, you have to speak English. We advice you to

take an IELTS test.
More About IELTS

Work Experience

No work experience is required.

Accreditation

This programme is accredited by the Chartered Institute of Public Relations. Students can also study to gain dual qualifications from this programme: the Institute's Advanced Certificate in Public Relations qualification has been embedded within the degree.

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