B.A. Public Relations and Communications

  • On Campus
  • 36 months
  • GBP10350 Year (Non-EEA)
  • English (IELTS accepted)
University of Greenwich | London, United Kingdom
The degree prepares students for their early careers in PR and communications. It aims to develop students into confident, knowledgeable and skilled communicators. Recent graduates from our degree have secured jobs in organisations like Gucci, Bell-Pottinger Business and Brand, the Good Agency, Ian Johnston Publicity (entertainment), Kaizo, and FTI Consulting.

Description of Public Relations and Communications

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Studying public relations (PR) in London is ideal because London is at the heart of the global PR and communications industry. Senior practitioners from listed companies, leading global and national PR consultancies, charities and public sector organisations, deliver guest lectures on the degree. These include PR experts from Marks & Spencer, Frank PR, FTI Consulting, Ketchum Pleon, the Media Trust and the police. In addition, there are field trips to high profile, London-based organisations from the heart of government to Tottenham Hotspur FC.

The degree prepares students for their early careers in PR and communications. It aims to develop students into confident, knowledgeable and skilled communicators. Recent graduates from our degree have secured jobs in organisations like Gucci, Bell-Pottinger Business and Brand, the Good Agency, Ian Johnston Publicity (entertainment), Kaizo, and FTI Consulting.

The programme helps students to develop a range of communication skills, and there is a strong emphasis on social media and media relations. Students are based in Greenwich Business School and are taught how PR strategically fits with organizational strategy and marketing. They are encouraged to reflect on professionalism and ethics. Importantly, the programme gives students the opportunity to explore different PR specialisations - from financial to fashion PR, and from corporate PR to charity PR. In the third year, students focus on areas of particular interest to them through their dissertation topics and specialist options. Our student, Tove Nordstrom, won an EUPRERA prize for the best BA PR dissertation in Europe in 2012.

The programme has a strong vocational focus with students participating in work experience. Organisations where students have had work experience include: Accessorize, All-Leo, Amazon PR, Bell-Pottinger Business and Brand, Bright One, Burton, Carat, Clifford French, Four Communications, Freud Communications, FTI Consulting, Ketchum Pleon, MacMillan Cancer Support, MEC, Sotheby's and Twestival.

Detailed Course Facts

Tuition fee
  • GBP 10350 Year (Non-EEA)
  • GBP 9000 Year (EEA)

EU/Home: £9,000 International: £10,350

Scholarships available - please see our website www.gre.ac.uk/scholarships

Start date September  2015
Duration full-time 36 months
Languages
  • English
Take an IELTS test
Delivery mode On Campus
Educational variant Part-time, Full-time

Course Content

Year 1

  • Communications for PR (30 credits)
  • Personal Professionalism (30 credits)
  • Financial Aspects of Marketing (15 credits)
  • Introduction to Advertising (15 credits)
  • Theory and Professional Practice (30 credits)

Year 2

  • Understanding Stakeholders(15 credits)
  • Business Research Tools (15 credits)
  • Applied Professional Practice (30 credits)
  • Media Relations and Social Media (30 credits)
  • PR Planning and Research (30 credits)

Year 3

  • Contemporary Issues in PR (30 credits)
  • Delivering Professional Practice (30 credits)
  • Dissertation OR Research Project (30 credits)
  • Two 15-credit options from: Corporate Communications; Third Sector PR; Public Affairs and Politics; Product/Consumer/Celebrity PR (30 credits)

English Language Requirements

IELTS take IELTS test
6

IMPORTANT NOTE: Per 6 April 2015 only the English language tests from IELTS and Trinity College London are accepted for Tier 4 Visa applications to the United Kingdom. Other tests (including TOEFL, TOEIC, Pearson, City & Guilds) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. Since the Trinity College London language tests must be taken in one of their exam centres in the UK, IELTS is now the only language test accepted for Tier 4 visas to the UK that can be taken worldwide.

The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

Requirements for Public Relations and Communications

Applicants should have:

280 UCAS points

PLUS GCSEs at a minimum grade of C in English and mathematics or equivalent qualifications.

• Applicants who do not have English as their first language require IELTS 6.0 (or equivalent)

• Direct entry to Year 2 and Year 3 is available for qualified applicants.

• Applications from mature students are welcome

Work Experience for Public Relations and Communications

No work experience is required.

More Information

Accreditation

This programme is accredited by the Chartered Institute of Public Relations. Students can also study to gain dual qualifications from this programme: the Institute's Advanced Certificate in Public Relations qualification has been embedded within the degree.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS we offer you the chance to receive up to £10,000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

University of Greenwich, United Kingdom

United Kingdom The University of Greenwich is Number 1 in London for Teaching Excellence (The Sunday Times University Guide 2011). It’s a great achievement and together with being ranked Number 1 for Student Satisfaction (Sunday Times 2010), you know the University of Greenwich has got everything you need for a first rate education. If that wasn’t enough, our principle campus is based in a UNESCO World Heritage Site and is breath taking! If you are looking for a great experience with excellence teaching in a fabulous location - the University of Greenwich has it all!