B.A. Public Relations and Communications

University of Greenwich | London , United Kingdom
The degree prepares students for their early careers in PR and communications. It aims to develop students into confident, knowledgeable and skilled communicators. Recent graduates from our degree have secured jobs in organisations like Gucci, Bell-Pottinger Business and Brand, the Good Agency, Ian Johnston Publicity (entertainment), Kaizo, and FTI Consulting.

Description

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Studying public relations (PR) in London is ideal because London is at the heart of the global PR and communications industry. Senior practitioners from listed companies, leading global and national PR consultancies, charities and public sector organisations, deliver guest lectures on the degree. These include PR experts from Marks & Spencer, Frank PR, FTI Consulting, Ketchum Pleon, the Media Trust and the police. In addition, there are field trips to high profile, London-based organisations from the heart of government to Tottenham Hotspur FC.

The degree prepares students for their early careers in PR and communications. It aims to develop students into confident, knowledgeable and skilled communicators. Recent graduates from our degree have secured jobs in organisations like Gucci, Bell-Pottinger Business and Brand, the Good Agency, Ian Johnston Publicity (entertainment), Kaizo, and FTI Consulting.

The programme helps students to develop a range of communication skills, and there is a strong emphasis on social media and media relations. Students are based in Greenwich Business School and are taught how PR strategically fits with organizational strategy and marketing. They are encouraged to reflect on professionalism and ethics. Importantly, the programme gives students the opportunity to explore different PR specialisations - from financial to fashion PR, and from corporate PR to charity PR. In the third year, students focus on areas of particular interest to them through their dissertation topics and specialist options. Our student, Tove Nordstrom, won an EUPRERA prize for the best BA PR dissertation in Europe in 2012.

The programme has a strong vocational focus with students participating in work experience. Organisations where students have had work experience include: Accessorize, All-Leo, Amazon PR, Bell-Pottinger Business and Brand, Bright One, Burton, Carat, Clifford French, Four Communications, Freud Communications, FTI Consulting, Ketchum Pleon, MacMillan Cancer Support, MEC, Sotheby's and Twestival.

Detailed Course Facts

Tuition fee
  • GBP 11200 Year (Non-EEA)
  • GBP 9000 Year (EEA)
Start date
Duration full-time 36 months
Delivery mode On Campus
Educational variant Part-time, Full-time

Course Content

Year 1

  • Communications for PR (30 credits)
  • Personal Professionalism (30 credits)
  • Financial Aspects of Marketing (15 credits)
  • Introduction to Advertising (15 credits)
  • Theory and Professional Practice (30 credits)

Year 2

  • Understanding Stakeholders(15 credits)
  • Business Research Tools (15 credits)
  • Applied Professional Practice (30 credits)
  • Media Relations and Social Media (30 credits)
  • PR Planning and Research (30 credits)

Year 3

  • Contemporary Issues in PR (30 credits)
  • Delivering Professional Practice (30 credits)
  • Dissertation OR Research Project (30 credits)
  • Two 15-credit options from: Corporate Communications; Third Sector PR; Public Affairs and Politics; Product/Consumer/Celebrity PR (30 credits)

English Language Requirements

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Requirements

Applicants should have:

280 UCAS points

PLUS GCSEs at a minimum grade of C in English and mathematics or equivalent qualifications.

Applicants who do not have English as their first language require IELTS 6.0 (or equivalent)

Direct entry to Year 2 and Year 3 is available for qualified applicants.

Applications from mature students are welcome

Work Experience

No work experience is required.

More Information

Accreditation

This programme is accredited by the Chartered Institute of Public Relations. Students can also study to gain dual qualifications from this programme: the Institute's Advanced Certificate in Public Relations qualification has been embedded within the degree.

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University of Greenwich, United Kingdom

United Kingdom The University of Greenwich is Number 1 in London for Teaching Excellence (The Sunday Times University Guide 2011). Its a great achievement and together with being ranked Number 1 for Student Satisfaction (Sunday Times 2010), you know the University of Greenwich has got everything you need for a first rate education. If that wasnt enough, our principle campus is based in a UNESCO World Heritage Site and is breath taking! If you are looking for a great experience with excellence teaching in a fabulous location - the University of Greenwich has it all!

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