B.A. 3D Digital Design and Animation

University of Greenwich | London , United Kingdom
This programme deals with the technical and aesthetic aspects of 3D design and animation. It successfully combines traditional art and design principles such as observational drawing and modelling, with the possibilities of computing and digital media.



3D digital design and animation is one of the most rapidly expanding areas of creativity and technical development. Animated films, television and advertising graphics, computer games design and architectural modelling are some of the most visible products of this industry. The explosive growth of digital media and the computer arts industries have created global demand for designers and animators, and suitably qualified professionals in this field are in high demand in the UK and abroad. This programme deals with the technical and aesthetic aspects of 3D design and animation. It successfully combines traditional art and design principles such as observational drawing and modelling, with the possibilities of computing and digital media.

You will explore design and creative thinking, form and context, animation and film, computing and technology, and sound design. You will also be encouraged to develop highly specialised skills in these areas, in line with your own ambitions. The School's Department of Digital Futures is a member of the Design & Art Direction College Network and students exhibit at the New Blood and FreeRange graduate degree shows.

The university is investing £76 million in a new building to house the campus library, TV studios and academic facilities for disciplines including architecture, design and construction. Stockwell Street is a short walk from the Greenwich Campus and this programme will be delivered there from 2014.

The aims of the programme are:

  • To encourage you to think about the design and creation of 3D environments, character design and the use of CGI and moving image in a diverse and interdisciplinary way
  • To develop individual creative and aesthetic sensibilities
  • To develop craft, technical and the wider creative process and skills which are central to the programme.
  • To acquire the knowledge and understanding of the critical and cultural dimensions of the discipline, master communication and information skills, and develop the critical awareness required to articulate their learning in this area.

Detailed Course Facts

Tuition fee
  • GBP 11200 Year (Non-EEA)
  • GBP 9000 Year (EEA)
Start date
Duration full-time 36 months
Delivery mode On Campus
Educational variant Full-time

Course Content

Year 1

  • Design and Communication 1 (15 credits)
  • Design and Communication 2 (15 credits)
  • Digital Media Computing and Programming (30 credits)
  • Digital Media Foundations (30 credits)
  • Art and Design in Context 1 (15 credits)
  • Basic Design (15 credits)

Year 2

  • Digital Media Production (30 credits)
  • 3D Animation (30 credits)
  • Sound Design (15 credits)
  • Art and Design in Context 2 (15 credits)
  • Design Process: Animation (15 credits)
  • Digital Landscapes (15 credits)

Year 3

  • Design Dissertation (30 credits)
  • 3D Digital Design Project (30 credits)
  • Advanced 3D Animation (30 credits)
  • Being Digital (15 credits)
  • Web Standards Representation (15 credits)

English Language Requirements


IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more


Applicants should have:

280 UCAS points

FROM subjects studied to A-level at grade C or above or equivalent qualifications

PLUS at least three GCSEs at grade C or above (including English and Mathematics), or equivalent qualifications.

Applicants must attend an interview and present a creative portfolio.

Work Experience

No work experience is required.

More Information

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University of Greenwich, United Kingdom

United Kingdom The University of Greenwich is Number 1 in London for Teaching Excellence (The Sunday Times University Guide 2011). Its a great achievement and together with being ranked Number 1 for Student Satisfaction (Sunday Times 2010), you know the University of Greenwich has got everything you need for a first rate education. If that wasnt enough, our principle campus is based in a UNESCO World Heritage Site and is breath taking! If you are looking for a great experience with excellence teaching in a fabulous location - the University of Greenwich has it all!

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