3D digital design and animation is one of the most rapidly expanding areas of creativity and technical development. Animated films, television and advertising graphics, computer games design and architectural modelling are some of the most visible products of this industry. The explosive growth of digital media and the computer arts industries have created global demand for designers and animators, and suitably qualified professionals in this field are in high demand in the UK and abroad. This programme deals with the technical and aesthetic aspects of 3D design and animation. It successfully combines traditional art and design principles such as observational drawing and modelling, with the possibilities of computing and digital media.
You will explore design and creative thinking, form and context, animation and film, computing and technology, and sound design. You will also be encouraged to develop highly specialised skills in these areas, in line with your own ambitions. The School's Department of Digital Futures is a member of the Design & Art Direction College Network and students exhibit at the New Blood and FreeRange graduate degree shows.
The university is investing £76 million in a new building to house the campus library, TV studios and academic facilities for disciplines including architecture, design and construction. Stockwell Street is a short walk from the Greenwich Campus and this programme will be delivered there from 2014.
The aims of the programme are:
- To encourage you to think about the design and creation of 3D environments, character design and the use of CGI and moving image in a diverse and interdisciplinary way
- To develop individual creative and aesthetic sensibilities
- To develop craft, technical and the wider creative process and skills which are central to the programme.
- To acquire the knowledge and understanding of the critical and cultural dimensions of the discipline, master communication and information skills, and develop the critical awareness required to articulate their learning in this area.