This exciting programme develops the competence, skills and attitudes appropriate to management and marketing careers in business. The focus is on promoting students to management positions in advertising and marketing companies or to marketing positions in the private sector. The programme has strong practical elements that aim for a practical, relevant and localised skill-set alongside the broader analytical capabilities developed throughout the programme. In addition to the wider remit this programme will also provide you with extended opportunities to gain knowledge in digital economy subject areas like IT and e-commerce with particular reference to applications in digital marketing.

This programme aims to prepare you for a career in business and management. It develops a systematic, broad, analytical and integrated understanding of, and capability in, key aspects of business.

The aims of the programme are:

  • To provide you with a strong foundation of the basic principles in business along with managing marketing and advertising
  • To give you an appreciation of the effect that technology has had, and is likely to have, on marketing and advertising
  • To enable you to apply scholarly knowledge and theoretical tools to practical issues and problems of applied marketing.
You can find more information about this programme on the programme website I want to find another Bachelor programme

Detailed Course Facts

Application deadline January 15
Tuition fee
  • GBP 9000 Year (EEA)
  • EUR 10350 Year (International)

EU/Home: £9,000 International: £10,350

Scholarships available - please see our website

Start date September  2015
Duration full-time 36  months
Languages Take an IELTS test
  • English
Delivery mode On Campus
Educational variant Part-time, Full-time

Course Content

Year 1

  • Systems Thinking (30 credits)
  • Introduction to Business and Management (30 credits)
  • Business Project 1 (Context and Frameworks) (30 credits)
  • Information Technology (15 credits)
  • Project Management (15 Credits)

Year 2

  • Marketing Practice (30 credits)
  • People and Organisations (30 credits)
  • Exploiting Capital and Managing Risk (15 credits)
  • Business Project 2 (Value Chains) (30 credits)
  • Process Simulation and Design (15 Credits)

Optional Sandwich Year (Work Placement)

Final year

  • Marketing Strategy (30 credits)
  • Strategic Analysis and Strategic Management (30 credits)
  • Leadership (15 credits)
  • Developing Quality Products and Services (15 credits)
  • Project/Dissertation (30 credits)

English Language Requirements

To study at this university, you have to speak English. We advice you to

take an IELTS test.
More About IELTS


Applicants should have:

280 UCAS points

PLUS at least 3 GCSEs at grade C or above (including mathematics and English) or equivalent qualifications.

• Applications from mature students are welcome.

• Students with considerable success in a closely related HND or foundation degree may transfer into Year 3 at the discretion of the programme leader in consultation with the admissions team.

Work Experience

No work experience is required.


Students are encouraged to become student members of the Chartered Institute of Marketing and build profession recognition through this degree and further study.

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