B.A. Business Administration with Marketing

  • On Campus
  • 36 months
  • GBP11200 per Year (International

    Tuition fee for the international students.

    )
    GBP9000 per Year (EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

    )
  • English ( Take IELTS test or Find a course )
University of Greenwich | London, United Kingdom
This exciting Business Administration with Marketing programme from the University of Greenwich develops the competence, skills and attitudes appropriate to management and marketing careers in business. The focus is on promoting students to management positions in advertising and marketing companies or to marketing positions in the private sector.

Description

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This exciting Business Administration with Marketing programme from the University of Greenwich develops the competence, skills and attitudes appropriate to management and marketing careers in business. The focus is on promoting students to management positions in advertising and marketing companies or to marketing positions in the private sector. The programme has strong practical elements that aim for a practical, relevant and localised skill-set alongside the broader analytical capabilities developed throughout the programme. In addition to the wider remit this programme will also provide you with extended opportunities to gain knowledge in digital economy subject areas like IT and e-commerce with particular reference to applications in digital marketing.

This programme aims to prepare you for a career in business and management. It develops a systematic, broad, analytical and integrated understanding of, and capability in, key aspects of business.

The aims of the programme are:

  • To provide you with a strong foundation of the basic principles in business along with managing marketing and advertising
  • To give you an appreciation of the effect that technology has had, and is likely to have, on marketing and advertising
  • To enable you to apply scholarly knowledge and theoretical tools to practical issues and problems of applied marketing.

Detailed Course Facts

Application deadline January 15
Tuition fee
  • GBP 11200 per year (International

    Tuition fee for the international students.

    )
  • GBP 9000 per year (EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

    )
Start date
Duration full-time 36 months
Delivery mode On Campus
Educational variant Part-time, Full-time
Intensity Flexible
Duration part-time 72 months
Part-time variant Flexible

Course Content

Year 1
  • Systems Thinking (30 credits)
  • Introduction to Business and Management (30 credits)
  • Business Project 1 (Context and Frameworks) (30 credits)
  • Information Technology (15 credits)
  • Project Management (15 Credits)
Year 2
  • Marketing Practice (30 credits)
  • People and Organisations (30 credits)
  • Exploiting Capital and Managing Risk (15 credits)
  • Business Project 2 (Value Chains) (30 credits)
  • Process Simulation and Design (15 Credits)
Optional Sandwich Year (Work Placement)
Final year
  • Marketing Strategy (30 credits)
  • Strategic Analysis and Strategic Management (30 credits)
  • Leadership (15 credits)
  • Developing Quality Products and Services (15 credits)
  • Project/Dissertation (30 credits)

English Language Requirements

IELTS Take IELTS test
6

IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more

Requirements

Applicants should have:

280 UCAS points

PLUS at least 3 GCSEs at grade C or above (including mathematics and English) or equivalent qualifications.

Applications from mature students are welcome.

Students with considerable success in a closely related HND or foundation degree may transfer into Year 3 at the discretion of the programme leader in consultation with the admissions team.

Work Experience

No work experience is required.

More Information

Accreditation

Students are encouraged to become student members of the Chartered Institute of Marketing and build profession recognition through this degree and further study.

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University of Greenwich, United Kingdom

United Kingdom The University of Greenwich, founded in 1890, has three campuses at Greenwich (London), Avery Hill (London) and Medway (Kent), each with modern learning facilities, in beautiful historic buildings. The University has a resource base of highly qualified staff with wide-ranging expertise and significant links with business and industry. Innovation and strong links to industry and commerce, complemented by research excellence and an international agenda are what make the University of Greenwich a leading modern university.

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