B.A. Business Administration with Marketing

  • N/A
    Application Deadline
  • 36 months
  • 11200
    Tuition (Year)
    Tuition (Year)
  • English
This exciting programme develops the competence, skills and attitudes appropriate to management and marketing careers in business. The focus is on promoting students to management positions in advertising and marketing companies or to marketing positions in the private sector.



The programme has strong practical elements that aim for a practical, relevant and localised skill-set alongside the broader analytical capabilities developed throughout the programme. In addition to the wider remit, this programme will also provide you with extended opportunities to gain knowledge in digital economy subject areas like IT and e-commerce with particular reference to applications in digital marketing.

This programme aims to prepare you for a career in business and management. It develops a systematic, broad, analytical and integrated understanding of, and capability in, key aspects of business.

Management at Medway Campus

Nearly 50% of the top 250 Financial Times Stock Exchange (FTSE) companies have a CEO who holds an engineering degree. Our Faculty of Engineering and Science, located on the Kent coast less than an hour from London, offers a range of business and management degrees to set you on the road to leadership.

The aims of the programme are:
  • To provide you with a strong foundation of the basic principles in business along with managing marketing and advertising
  • To give you an appreciation of the effect that technology has had, and is likely to have, on marketing and advertising
  • To enable you to apply scholarly knowledge and theoretical tools to practical issues and problems of applied marketing.

Detailed Course Facts

Start dates and application deadlines

Started in

    Deadline was:
  • ( General

    General deadline, applies to everyone.


Dates reflect the university's timezone.

Tuition fee
  • GBP11200 per year ( International

    Tuition fee for the international students.

  • GBP9000 per year ( EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

Duration full-time 36 months
Delivery mode On Campus
Educational variant Part-time, Full-time
Intensity Flexible
Duration part-time 72 months
Part-time variant Flexible

Course Content

  • Introduction to Business and Management
  • Business Project 1
  • Project Management
  • Information Technology
  • Systems Thinking 1
  • Personal & Professional Development 1
  • Process Simulation and Design
  • Exploiting Capital and Managing Risk
  • People and Organisations
  • Business Project 2
  • Marketing Practice
  • Developing Quality Products and Services
  • Leadership
  • Strategic Analysis and Strategic Management
  • PPD3 Thematic Dissertation Project
  • Strategic Marketing Planning

English Language Requirements


IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more



Students are assessed through:

  • Examinations
  • Coursework
  • Assignments
  • Case studies
  • Presentations
  • Projects.
Professional recognition

Students are encouraged to become student members of the Chartered Institute of Marketing (CIM) and build professional recognition through this degree and further study. The programme is accredited and supported by the Chartered Management Institute (CMI).


This programme focuses on promoting its students to management positions in advertising and marketing companies or to marketing positions in the private sector.

Admission to UK universities often requires that students have completed 13 years of formal education with recognized qualifications. International students should consider taking a Pre-Bachelor to gain access to UK universities when:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

More Information


Students are encouraged to become student members of the Chartered Institute of Marketing and build profession recognition through this degree and further study.

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University of Greenwich

London, United Kingdom

United Kingdom The University of Greenwich, founded in 1890, has three campuses at Greenwich (London), Avery Hill (London) and Medway (Kent), each with modern learning facilities, in beautiful historic buildings. The University has a resource base of highly qualified staff with wide-ranging expertise and significant links with business and industry. Innovation and strong links to industry and commerce, complemented by research excellence and an international agenda are what make the University of Greenwich a leading modern university.