B.A. Business Administration with Marketing

  • On Campus
  • 36 months
  • EUR10350 Year (International)
  • English (Find a course)
University of Greenwich | London, United Kingdom
This exciting programme develops the competence, skills and attitudes appropriate to management and marketing careers in business. The focus is on promoting students to management positions in advertising and marketing companies or to marketing positions in the private sector.

Description of Business Administration with Marketing


This exciting programme develops the competence, skills and attitudes appropriate to management and marketing careers in business. The focus is on promoting students to management positions in advertising and marketing companies or to marketing positions in the private sector. The programme has strong practical elements that aim for a practical, relevant and localised skill-set alongside the broader analytical capabilities developed throughout the programme. In addition to the wider remit this programme will also provide you with extended opportunities to gain knowledge in digital economy subject areas like IT and e-commerce with particular reference to applications in digital marketing.

This programme aims to prepare you for a career in business and management. It develops a systematic, broad, analytical and integrated understanding of, and capability in, key aspects of business.

The aims of the programme are:

  • To provide you with a strong foundation of the basic principles in business along with managing marketing and advertising
  • To give you an appreciation of the effect that technology has had, and is likely to have, on marketing and advertising
  • To enable you to apply scholarly knowledge and theoretical tools to practical issues and problems of applied marketing.

Detailed Course Facts

Application deadline January 15
Tuition fee
  • EUR 10350 Year (International)
  • GBP 9000 Year (EEA)

EU/Home: £9,000 International: £10,350

Scholarships available - please see our website www.gre.ac.uk/scholarships

Start date September  2016
Duration full-time 36 months
Delivery mode On Campus
Educational variant Part-time, Full-time

Course Content

Year 1

  • Systems Thinking (30 credits)
  • Introduction to Business and Management (30 credits)
  • Business Project 1 (Context and Frameworks) (30 credits)
  • Information Technology (15 credits)
  • Project Management (15 Credits)

Year 2

  • Marketing Practice (30 credits)
  • People and Organisations (30 credits)
  • Exploiting Capital and Managing Risk (15 credits)
  • Business Project 2 (Value Chains) (30 credits)
  • Process Simulation and Design (15 Credits)

Optional Sandwich Year (Work Placement)

Final year

  • Marketing Strategy (30 credits)
  • Strategic Analysis and Strategic Management (30 credits)
  • Leadership (15 credits)
  • Developing Quality Products and Services (15 credits)
  • Project/Dissertation (30 credits)

English Language Requirements

IELTS take IELTS test

IMPORTANT NOTE: Per 6 April 2015 only the English language tests from IELTS and Trinity College London are accepted for Tier 4 Visa applications to the United Kingdom. Other tests (including TOEFL, TOEIC, Pearson, City & Guilds) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. Since the Trinity College London language tests must be taken in one of their exam centres in the UK, IELTS is now the only language test accepted for Tier 4 visas to the UK that can be taken worldwide.

The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

Requirements for Business Administration with Marketing

Applicants should have:

280 UCAS points

PLUS at least 3 GCSEs at grade C or above (including mathematics and English) or equivalent qualifications.

• Applications from mature students are welcome.

• Students with considerable success in a closely related HND or foundation degree may transfer into Year 3 at the discretion of the programme leader in consultation with the admissions team.

Work Experience for Business Administration with Marketing

No work experience is required.

More Information


Students are encouraged to become student members of the Chartered Institute of Marketing and build profession recognition through this degree and further study.

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University of Greenwich, United Kingdom

United Kingdom The University of Greenwich is Number 1 in London for Teaching Excellence (The Sunday Times University Guide 2011). It’s a great achievement and together with being ranked Number 1 for Student Satisfaction (Sunday Times 2010), you know the University of Greenwich has got everything you need for a first rate education. If that wasn’t enough, our principle campus is based in a UNESCO World Heritage Site and is breath taking! If you are looking for a great experience with excellence teaching in a fabulous location - the University of Greenwich has it all!

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