B.A. Business with Marketing (subject to validation)

University of Greenwich | London , United Kingdom
The programme emphasises the analytical aspects of business which can be used to achieve superior business performance. You will learn how to develop and manage businesses, taking into account emerging business issues, such as sustainability, financial crisis and technological innovation.

Description

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The programme emphasises the analytical aspects of business which can be used to achieve superior business performance. You will learn how to develop and manage businesses, taking into account emerging business issues, such as sustainability, financial crisis and technological innovation.

On graduation, you will be effective at managing, analysing and making decisions based on quantifiable information. The vocational elements are built into the curriculum to meet the needs from employers, and the work-related teaching and learning is adopted to encourage you to form your own opinions and critique relevant theory. Work-related teaching and learning will also provide opportunities for you to work with business professionals or local communities on live projects.

Direct entry to Year 2 and 3 is available for qualified applicants. Students on this programme may apply to participate in overseas exchanges with our Erasmus partners.

The aims of the programme are:

  • To develop your knowledge of the broad areas of business and management with particular emphasis on the marketing discipline
  • To allow you to develop a command of subject-specific skills including application of knowledge and proficiency in intellectual skills
  • To equip you to deal with uncertainty and complexity, to explore alternative solutions and to integrate theory and practice in a range of situations.

Detailed Course Facts

Tuition fee

EU/Home: £9,000 International: £10,350

Scholarships available - please see our website www.gre.ac.uk/scholarships

Not specified
Start date
Duration full-time 36 months
Delivery mode On Campus
Educational variant Full-time

Course Content

Year 1

  • Personal and Professional Development 1: Business (15 credits)
  • Introduction to Business Processes (30 credits)
  • Business Planning and Development - Quantitative Methods 1 (30 credits)
  • Organisation Behaviour 1: Managing the Performance of Individuals (15 credits)
  • Marketing Principles and Planning (30 credits)

Year 2

  • Personal and Professional Development 2: Career Development (15 credits)
  • Project Management (15 credits)
  • Work-Related Learning (30 credits)
  • Marketing Management (30 credits)
  • Creativity and Decision-Making - Quantitative Methods (30 credits)

Year 3

  • Advanced Project Management (15 credits)
  • Sustainable Business Development (15 credits)
  • Managing Strategy (30 credits)
  • One option from: Thematic Independent Study; Consultancy Project (30 credits)
  • Strategic Decision Making for Marketers (30 credits)

English Language Requirements

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Requirements

Applicants should have:

280 UCAS points or equivalent

PLUS GCSEs at grade C or above in English and mathematics or equivalent qualifications.

Applications from mature students are welcome.

Work Experience

No work experience is required.

More Information

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University of Greenwich, United Kingdom

United Kingdom The University of Greenwich is Number 1 in London for Teaching Excellence (The Sunday Times University Guide 2011). Its a great achievement and together with being ranked Number 1 for Student Satisfaction (Sunday Times 2010), you know the University of Greenwich has got everything you need for a first rate education. If that wasnt enough, our principle campus is based in a UNESCO World Heritage Site and is breath taking! If you are looking for a great experience with excellence teaching in a fabulous location - the University of Greenwich has it all!

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