Business School, University of Greenwich, London/ United Kingdom

B.A. Business with Marketing (subject to validation)

The programme emphasises the analytical aspects of business which can be used to achieve superior business performance. You will learn how to develop and manage businesses, taking into account emerging business issues, such as sustainability, financial crisis and technological innovation.

Description

The programme emphasises the analytical aspects of business which can be used to achieve superior business performance. You will learn how to develop and manage businesses, taking into account emerging business issues, such as sustainability, financial crisis and technological innovation.

On graduation, you will be effective at managing, analysing and making decisions based on quantifiable information. The vocational elements are built into the curriculum to meet the needs from employers, and the work-related teaching and learning is adopted to encourage you to form your own opinions and critique relevant theory. Work-related teaching and learning will also provide opportunities for you to work with business professionals or local communities on live projects.

Direct entry to Year 2 and 3 is available for qualified applicants. Students on this programme may apply to participate in overseas exchanges with our Erasmus partners.

The aims of the programme are:

  • To develop your knowledge of the broad areas of business and management with particular emphasis on the marketing discipline
  • To allow you to develop a command of subject-specific skills including application of knowledge and proficiency in intellectual skills
  • To equip you to deal with uncertainty and complexity, to explore alternative solutions and to integrate theory and practice in a range of situations.
You can find more information about this programme on the programme website I want to find another Bachelor programme

Detailed Course Facts

Tuition fee

EU/Home: £9,000 International: £10,350

Scholarships available - please see our website www.gre.ac.uk/scholarships

Not specified
Start date September  2015
Duration full-time 36  months
Languages Take an IELTS test
  • English
Delivery mode On Campus
Educational variant Full-time

Course Content

Year 1

  • Personal and Professional Development 1: Business (15 credits)
  • Introduction to Business Processes (30 credits)
  • Business Planning and Development - Quantitative Methods 1 (30 credits)
  • Organisation Behaviour 1: Managing the Performance of Individuals (15 credits)
  • Marketing Principles and Planning (30 credits)

Year 2

  • Personal and Professional Development 2: Career Development (15 credits)
  • Project Management (15 credits)
  • Work-Related Learning (30 credits)
  • Marketing Management (30 credits)
  • Creativity and Decision-Making - Quantitative Methods (30 credits)

Year 3

  • Advanced Project Management (15 credits)
  • Sustainable Business Development (15 credits)
  • Managing Strategy (30 credits)
  • One option from: Thematic Independent Study; Consultancy Project (30 credits)
  • Strategic Decision Making for Marketers (30 credits)

English Language Requirements

To study at this university, you have to speak English. We advice you to

take an IELTS test.
More About IELTS

Work Experience

No work experience is required.

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