B.A. Advertising and Marketing Communications

  • On Campus
  • 36 months
  • GBP10350 Year (International)
  • English (IELTS accepted)
University of Greenwich | London, United Kingdom
This exciting programme concentrates on the skills and techniques associated with the specialist area of advertising and marketing communications. The focus is on preparing students for employment in management positions in advertising and public relations agencies, as well as marketing positions within blue-chip companies.

Description of Advertising and Marketing Communications

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This exciting programme concentrates on the skills and techniques associated with the specialist area of advertising and marketing communications. The focus is on preparing students for employment in management positions in advertising and public relations agencies, as well as marketing positions within blue-chip companies.

Though a specialist degree, the programme offers a range of generic marketing skills, such as analysis and strategy formulation and implementation, as well as people management, useful for any marketingrelated role within a company. Areas covered include multimedia advertising, public relations, sales promotion and personal selling, as well as advertising.

The outcome of your study will be the ability to analyse target audiences and implement integrated marketing communications campaigns.

The aims of the programme are:

  • To help students develop an in-depth knowledge of advertising and communications theory and how this is applied in practice
  • To prepare students for the world of work by providing them with employable and transferable skills

Detailed Course Facts

Application deadline January 15
Tuition fee
  • GBP 10350 Year (International)
  • GBP 9000 Year (EEA)
Start date September  2015
Duration full-time 36 months
Languages
  • English
Take an IELTS test
Delivery mode On Campus
Educational variant Part-time, Full-time

Course Content

Year 1

  • The Marketing Profession (30 credits)
  • Personal and Professional Development: The Marketer (30 credits)
  • Marketing Principles and Planning (30 credits)
  • One option from: Event Planning, Health, Safety and Risk; Business Planning and Development; Context and Regulatory Framework of Business; Introduction to Economics; Applied Business Law (30 credits)

Year 2

  • Marketing Research Tools (15 credits)
  • Customer Insight and Research (30 credits)
  • Marketing Communications Management (30 credits)
  • Personal and Professional Development 2: The Marketing Practitioner (15 credits)
  • One option from: Planning Events; Global Marketing Management; Marketing Management (30 credits)

Optional Sandwich Year (Work Placement)

Final Year

  • Dissertation OR Thematic Independent Study (30 credits)
  • Contemporary Issues in Marketing Communication (15 credits)
  • Direct, Interactive and Digital Marketing (30 credits)
  • Integrated Advertising Campaign Management (15 credits)
  • One or two options totalling 30 credits from: Contemporary Issues in Events Management (30); Innovation and Creativity in Marketing (15); Strategic Brand Management (15); Social Marketing (15); Global Operations and Logistics in a Marketing Context (15); Public Relations Management(15)
  • For Personal and Professional Development: The Marketing Manager one option from: Dissertation; Thematic Independent Study; Work Based Project (30 credits)

English Language Requirements

IELTS take IELTS test
6
CAE score
180(Grade C)
TOEFL paper-based test score
550

IMPORTANT NOTE: Per 6 April 2015 only the English language tests from IELTS and Trinity College London are accepted for Tier 4 Visa applications to the United Kingdom. Other tests (including TOEFL, TOEIC, Pearson, City & Guilds) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. Since the Trinity College London language tests must be taken in one of their exam centres in the UK, IELTS is now the only language test accepted for Tier 4 visas to the UK that can be taken worldwide.

The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

To study at this university, you have to speak English. We advise you to

take an IELTS test.
More About IELTS

Requirements for Advertising and Marketing Communications

Applicants should have:

A minimum of 280 UCAS points or equivalent

PLUS GCSEs of a minimum grade C in English and mathematics or equivalent.

• Direct Entry to Year 2 and 3 is available for qualified applicants.

• Applicants who do not have English as their first language require IELTS 6 (with a minimum of 5.5 in each skill)or equivalent

• Students on this programme may apply to participate in overseas exchanges with our Erasmus partners.

• Applications from mature students are welcome.

Work Experience for Advertising and Marketing Communications

No work experience is required.

More Information

Accreditation

Students can gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct Marketing examinations.

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University of Greenwich, United Kingdom

United Kingdom The University of Greenwich is Number 1 in London for Teaching Excellence (The Sunday Times University Guide 2011). It’s a great achievement and together with being ranked Number 1 for Student Satisfaction (Sunday Times 2010), you know the University of Greenwich has got everything you need for a first rate education. If that wasn’t enough, our principle campus is based in a UNESCO World Heritage Site and is breath taking! If you are looking for a great experience with excellence teaching in a fabulous location - the University of Greenwich has it all!