Business School, University of Greenwich, London/ United Kingdom

B.A. Advertising and Marketing Communications

This exciting programme concentrates on the skills and techniques associated with the specialist area of advertising and marketing communications. The focus is on preparing students for employment in management positions in advertising and public relations agencies, as well as marketing positions within blue-chip companies.

Description

This exciting programme concentrates on the skills and techniques associated with the specialist area of advertising and marketing communications. The focus is on preparing students for employment in management positions in advertising and public relations agencies, as well as marketing positions within blue-chip companies.

Though a specialist degree, the programme offers a range of generic marketing skills, such as analysis and strategy formulation and implementation, as well as people management, useful for any marketingrelated role within a company. Areas covered include multimedia advertising, public relations, sales promotion and personal selling, as well as advertising.

The outcome of your study will be the ability to analyse target audiences and implement integrated marketing communications campaigns.

The aims of the programme are:

  • To help students develop an in-depth knowledge of advertising and communications theory and how this is applied in practice
  • To prepare students for the world of work by providing them with employable and transferable skills
You can find more information about this programme on the programme website I want to find another Bachelor programme

Detailed Course Facts

Application deadline January 15
Tuition fee
  • GBP 9000 Year (EEA)
  • GBP 10350 Year (International)
Start date September  2015
Duration full-time 36  months
Languages Take an IELTS test
  • English
Delivery mode On Campus
Educational variant Part-time, Full-time

Course Content

Year 1

  • The Marketing Profession (30 credits)
  • Personal and Professional Development: The Marketer (30 credits)
  • Marketing Principles and Planning (30 credits)
  • One option from: Event Planning, Health, Safety and Risk; Business Planning and Development; Context and Regulatory Framework of Business; Introduction to Economics; Applied Business Law (30 credits)

Year 2

  • Marketing Research Tools (15 credits)
  • Customer Insight and Research (30 credits)
  • Marketing Communications Management (30 credits)
  • Personal and Professional Development 2: The Marketing Practitioner (15 credits)
  • One option from: Planning Events; Global Marketing Management; Marketing Management (30 credits)

Optional Sandwich Year (Work Placement)

Final Year

  • Dissertation OR Thematic Independent Study (30 credits)
  • Contemporary Issues in Marketing Communication (15 credits)
  • Direct, Interactive and Digital Marketing (30 credits)
  • Integrated Advertising Campaign Management (15 credits)
  • One or two options totalling 30 credits from: Contemporary Issues in Events Management (30); Innovation and Creativity in Marketing (15); Strategic Brand Management (15); Social Marketing (15); Global Operations and Logistics in a Marketing Context (15); Public Relations Management(15)
  • For Personal and Professional Development: The Marketing Manager one option from: Dissertation; Thematic Independent Study; Work Based Project (30 credits)

English Language Requirements

To study at this university, you have to speak English. We advice you to

take an IELTS test.
More About IELTS

Requirements

Applicants should have:

A minimum of 280 UCAS points or equivalent

PLUS GCSEs of a minimum grade C in English and mathematics or equivalent.

• Direct Entry to Year 2 and 3 is available for qualified applicants.

• Applicants who do not have English as their first language require IELTS 6 (with a minimum of 5.5 in each skill)or equivalent

• Students on this programme may apply to participate in overseas exchanges with our Erasmus partners.

• Applications from mature students are welcome.

Work Experience

No work experience is required.

Accreditation

Students can gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct Marketing examinations.

Looking for scholarship information?

Sign in to find all related scholarships and all information about funding here.
Not a member yet? Create an account and join +150 000 StudyPortals members.


Welcome to StudyPortals chat
Thank you
Thank you for your question. We will get back to you soon! The reply will be sent to your account which you can activate via the e-mail you just received. Find more study programmes
anywhere