B.A. Advertising and Marketing Communications

  • N/A
    Application Deadline
  • 36 months
    Duration
  • 11200
    Tuition (Year)
    9000
    Tuition (Year)
  • English
    Language
London,
BA Hons Advertising and Marketing Communications with Language is one of our marketing courses that will prepare you for a career in the global advertising industry. Based in Greenwich, London this course will help you develop your understanding in consumer behaviour at university, while also studying a language in either French, Italian or Spanish. You will learn how to analyse target audiences and implement integrated marketing communications campaigns. By collaborating with your fellow students on real marketing problems, you will gain valuable experience of working in teams.

Description

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BA Hons Advertising and Marketing Communications with Language is one of our marketing courses that will prepare you for a career in the global advertising industry. Based in Greenwich, London this course will help you develop your understanding in consumer behaviour at university, while also studying a language in either French, Italian or Spanish.

You will learn how to analyse target audiences and implement integrated marketing communications campaigns. By collaborating with your fellow students on real marketing problems, you will gain valuable experience of working in teams.

Degree structure
  • Our modules will provide you with the principles and practice of marketing, as well as specialised knowledge in areas such as customer insight and research, strategic brand management, and digital, interactive, direct and social marketing.
Career development
  • You will have the option to undertake a work placement in your third year. You can also participate in the Erasmus+ international exchange programme to enhance your language development. You will also have the opportunity to gain exemptions from Market Research Society and Institute of Direct and Digital Marketing examinations, gaining professional recognition early in your career.

Detailed Course Facts

Start dates and application deadlines

Started in

    Deadline was:
  • ( General

    General deadline, applies to everyone.

    )

Dates reflect the university's timezone.

Tuition fee
  • GBP11200 per year ( International

    Tuition fee for the international students.

    )
  • GBP9000 per year ( EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

    )
Duration full-time 36 months
Delivery mode On Campus
Educational variant Part-time, Full-time
Intensity Flexible
Duration part-time 72 months
Part-time variant Flexible

Course Content

  • Personal and Professional Development 1 (The Marketer)
  • Principles and Practice of Marketing
  • Introduction to Advertising
  • Financial Aspects of Marketing/PR
  • European Languages (French 1)
  • European Languages (French 2)
  • European Languages (French 3)
  • European Languages (Italian 1)
  • European Languages (Italian 2)
  • European Languages (Italian 3)
  • European Languages (Spanish 1)
  • European Languages (Spanish 2)
  • European Languages (Spanish 3)
  • Research Methods (MET)
  • Customer Insight and Research
  • Personal & Professional Development 2 (PPD2)
  • Integrated Marketing Communications
  • European Languages (French 2)
  • European Languages (French 3)
  • European Languages (French 4)
  • European Languages (Italian 2)
  • European Languages (Italian 3)
  • European Languages (Italian 4)
  • European Languages (Spanish 2)
  • European Languages (Spanish 3)
  • European Languages (Spanish 4)
  • Contemporary Issues in Advertising and Marketing Communications
  • Direct, Interactive and Digital Marketing
  • Integrated Advertising Planning and Campaign Management
  • European Languages (French 3)
  • European Languages (French 4)
  • European Languages (Italian 3)
  • European Languages (Italian 4)
  • Language Research Project (French, Italian, Spanish, Mandarin Chinese)
  • European Languages (Spanish 3)
  • European Languages (Spanish 4)
  • Final Year Project: Business Creation Project
  • Thematic Independent Studies
  • Dissertation (MET)

English Language Requirements

IELTS Take IELTS test
6
CAE score
180(Grade C)
TOEFL paper-based test score (read more)
550

IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more

Requirements

Assessment

Students are assessed through:

  • Assignments
  • Examinations
  • Oral assessments
  • Presentations.
Careers
  • This degree will prepare you for international management positions within advertising and public relations agencies and careers in sales promotion, marketing, media, digital communications and other advertising fields.

Admission to UK universities often requires that students have completed 13 years of formal education with recognized qualifications. International students should consider taking a Pre-Bachelor to gain access to UK universities when:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Work Experience

No work experience is required.

More Information

Accreditation

Students can gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct Marketing examinations.

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University of Greenwich

London, United Kingdom

United Kingdom The University of Greenwich, founded in 1890, has three campuses at Greenwich (London), Avery Hill (London) and Medway (Kent), each with modern learning facilities, in beautiful historic buildings. The University has a resource base of highly qualified staff with wide-ranging expertise and significant links with business and industry. Innovation and strong links to industry and commerce, complemented by research excellence and an international agenda are what make the University of Greenwich a leading modern university.