B.A. Advertising and Marketing Communications

  • On Campus
  • 36 months
  • GBP11200 per Year (International

    Tuition fee for the international students.

    )
    GBP9000 per Year (EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

    )
  • English ( Take IELTS test or Find a course )
| London, United Kingdom
This exciting Advertising and Marketing Communications programme from the University of Greenwich concentrates on the skills and techniques associated with the specialist area of advertising and marketing communications. The focus is on preparing students for employment in management positions in advertising and public relations agencies, as well as marketing positions within blue-chip companies.

Description

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This exciting Advertising and Marketing Communications programme from the University of Greenwich concentrates on the skills and techniques associated with the specialist area of advertising and marketing communications. The focus is on preparing students for employment in management positions in advertising and public relations agencies, as well as marketing positions within blue-chip companies.

Though a specialist degree, the programme offers a range of generic marketing skills, such as analysis and strategy formulation and implementation, as well as people management, useful for any marketingrelated role within a company. Areas covered include multimedia advertising, public relations, sales promotion and personal selling, as well as advertising.

The outcome of your study will be the ability to analyse target audiences and implement integrated marketing communications campaigns.

The aims of the programme are:

  • To help students develop an in-depth knowledge of advertising and communications theory and how this is applied in practice
  • To prepare students for the world of work by providing them with employable and transferable skills

Detailed Course Facts

Start dates and application deadlines

Starting in

    Apply until:
  • ( General

    General deadline, applies to everyone.

    )
Tuition fee
  • GBP11200 per year ( International

    Tuition fee for the international students.

    )
  • GBP9000 per year ( EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

    )
Duration full-time 36 months
Delivery mode On Campus
Educational variant Part-time, Full-time
Intensity Flexible
Duration part-time 72 months
Part-time variant Flexible

Course Content

Year 1
  • The Marketing Profession (30 credits)
  • Personal and Professional Development: The Marketer (30 credits)
  • Marketing Principles and Planning (30 credits)
  • One option from: Event Planning, Health, Safety and Risk; Business Planning and Development; Context and Regulatory Framework of Business; Introduction to Economics; Applied Business Law (30 credits)
Year 2
  • Marketing Research Tools (15 credits)
  • Customer Insight and Research (30 credits)
  • Marketing Communications Management (30 credits)
  • Personal and Professional Development 2: The Marketing Practitioner (15 credits)
  • One option from: Planning Events; Global Marketing Management; Marketing Management (30 credits)
Optional Sandwich Year (Work Placement)
Final Year
  • Dissertation OR Thematic Independent Study (30 credits)
  • Contemporary Issues in Marketing Communication (15 credits)
  • Direct, Interactive and Digital Marketing (30 credits)
  • Integrated Advertising Campaign Management (15 credits)
  • One or two options totalling 30 credits from: Contemporary Issues in Events Management (30); Innovation and Creativity in Marketing (15); Strategic Brand Management (15); Social Marketing (15); Global Operations and Logistics in a Marketing Context (15); Public Relations Management(15)
  • For Personal and Professional Development: The Marketing Manager one option from: Dissertation; Thematic Independent Study; Work Based Project (30 credits)

English Language Requirements

IELTS Take IELTS test
6
CAE score
180(Grade C)
TOEFL paper-based test score (read more)
550

IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more

Requirements

Applicants should have:

A minimum of 280 UCAS points or equivalent

PLUS GCSEs of a minimum grade C in English and mathematics or equivalent.

Direct Entry to Year 2 and 3 is available for qualified applicants.

Applicants who do not have English as their first language require IELTS 6 (with a minimum of 5.5 in each skill)or equivalent

Students on this programme may apply to participate in overseas exchanges with our Erasmus partners.

Applications from mature students are welcome.

Admission to UK universities often requires that students have completed 13 years of formal education with recognized qualifications. International students should consider taking a Pre-Bachelor to gain access to UK universities when:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills

Gain Admission to this Bachelor

By taking one of the Pre-Bachelors listed below

Search all Pre-Bachelors

Work Experience

No work experience is required.

More Information

Accreditation

Students can gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct Marketing examinations.

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University of Greenwich, United Kingdom

United Kingdom The University of Greenwich, founded in 1890, has three campuses at Greenwich (London), Avery Hill (London) and Medway (Kent), each with modern learning facilities, in beautiful historic buildings. The University has a resource base of highly qualified staff with wide-ranging expertise and significant links with business and industry. Innovation and strong links to industry and commerce, complemented by research excellence and an international agenda are what make the University of Greenwich a leading modern university.