This exciting programme concentrates on the skills and techniques associated with the specialist area of advertising and marketing communications. The focus is on preparing students for employment in management positions in advertising and public relations agencies, as well as marketing positions within blue-chip companies.
Though a specialist degree, the programme offers a range of generic marketing skills, such as analysis and strategy formulation and implementation, as well as people management, useful for any marketingrelated role within a company. Areas covered include multimedia advertising, public relations, sales promotion and personal selling, as well as advertising.
The outcome of your study will be the ability to analyse target audiences and implement integrated marketing communications campaigns.
The aims of the programme are:
- To help students develop an in-depth knowledge of advertising and communications theory and how this is applied in practice
- To prepare students for the world of work by providing them with employable and transferable skills