This exciting Advertising and Marketing Communications programme from the University of Greenwich concentrates on the skills and techniques associated with the specialist area of advertising and marketing communications. The focus is on preparing students for employment in management positions in advertising and public relations agencies, as well as marketing positions within blue-chip companies.
Though a specialist degree, the programme offers a range of generic marketing skills, such as analysis and strategy formulation and implementation, as well as people management, useful for any marketingrelated role within a company. Areas covered include multimedia advertising, public relations, sales promotion and personal selling, as well as advertising.
The outcome of your study will be the ability to analyse target audiences and implement integrated marketing communications campaigns.
The aims of the programme are:
Tuition fee for the international students.)
European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.)
Applicants should have:
A minimum of 280 UCAS points or equivalent
PLUS GCSEs of a minimum grade C in English and mathematics or equivalent.
• Direct Entry to Year 2 and 3 is available for qualified applicants.
• Applicants who do not have English as their first language require IELTS 6 (with a minimum of 5.5 in each skill)or equivalent
• Students on this programme may apply to participate in overseas exchanges with our Erasmus partners.
• Applications from mature students are welcome.
No work experience is required.
Students can gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct Marketing examinations.
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The University of Greenwich, founded in 1890, has three campuses at Greenwich (London), Avery Hill (London) and Medway (Kent), each with modern learning facilities, in beautiful historic buildings. The University has a resource base of highly qualified staff with wide-ranging expertise and significant links with business and industry. Innovation and strong links to industry and commerce, complemented by research excellence and an international agenda are what make the University of Greenwich a leading modern university.
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