B.A. International Event Management

  • Application Deadline
  • 36 months
  • 5350
    Tuition (Semester)
    Tuition (Semester)
  • English
Bad Honnef,
The study programme in International Event Management is practice oriented and provides you with the fundamental principles of business management and the specific management know-how related to fairs, exhibitions, conferences and corporate events that you need for a successful career.



Fairs, exhibitions, scientific, economic or political conferences, corporate marketing events or public cultural events - the event sector is multifaceted!

Your career opportunities with a Bachelor of Arts (B.A.) in International Event Management are diverse - as diverse as the events you will realise.

In connection with creating memorable experiences, events will play an increasingly important role in communicating objectives, management concerns, marketing and PR activities, etcetera. Event and PR agencies, exhibition corporations, cultural authorities, and the marketing departments of companies working at the national and international level are the ones who take on these tasks.

The study programme in International Event Management is practice oriented and provides you with the fundamental principles of business management and the specific management know-how related to fairs, exhibitions, conferences and corporate events that you need for a successful career.

Detailed Course Facts

Start dates and application deadlines

Started in

    Deadline was:
  • ( General

    General deadline, applies to everyone.


Starting in

    Apply until:
  • ( General

    General deadline, applies to everyone.


Dates reflect the university's timezone.

Tuition fee
  • EUR5350 per semester ( International

    Tuition fee for the international students.

  • EUR4975 per semester ( EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

Credits (ECTS) 180 ECTS
Duration full-time 36 months
Delivery mode On Campus
Educational variant Full-time

Course Content

The three core elements of the curriculum are:

  • Business economics Courses in Business Studies form the basis of the programme. Examples of courses in this field are: Mathematics, Statistics, Integrated Service Management, and Finance & Accounting.
  • Industry-specific courses students gain knowledge of the event industry in all its various aspects and acquire in depth expertise in specific management-related subjects such as Management and Marketing in the field of Fairs and Exhibitions, Congress Management, Corporate Events, Trade Fair Marketing and Development, Strategic Event Communication. The focus is on complex Event projects, Budgeting, Financing and Controlling of events.
  • Employability Computer training, foreign language courses, Business Communication, etc. are all vital for our graduates in the employment market.

Courses are conducted in the form of lectures and seminars. The maximum size of a class is 30 students thus allowing and intensifying interactive communication between professors and students.


One 5-6 month internship enables our students to turn their academic knowledge into practical experience. This internship, representing a crucial element of our study programmes, can be either in Germany or abroad. Students establish first ties with the industry and have the chance to make a first impression on potential employers.

Extra Curriculum

A further addition to the study programme's emphasis on practical experience is the university's "Extra Curriculum". The Extra Curriculum is offered once a week during the first semester. Participation is optional.

The programme consists of the following elements:

  • Workshops and conferences on and off campus on different subjects
  • Guest lectures from experts in the Event Management industry
  • Field trips to industry-specific companies, e.g. event agencies

The Extra Curriculum works as an excellent orientation tool in the first semester and provides our students with first-hand insights into the world of Event Management. In this way, our students learn more about how the industry is structured and in which types of company work opportunities exist.

English Language Requirements


  • Higher Secondary School Leaving Certificate
  • Telephone interview
  • TOEFL/IELTS score report (Requirements: TOEFL 80 of 120, IELTS 6.0 of 9.0) or Cambridge Certificate ESOL (CAE grade B overall, CPE grade C overall, BEC Vantage)

International students should consider taking a Pre-Bachelor to gain access to universities in Germany when:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

More Information


The IUBH is a founding member of Quality Circle Event Studies. The association of leading universities with event-study courses aims to define and ensure adequate standards of academic event studies. An essential component of this is distinctive practical relevance.

The study programme International Event Management has been awarded the FIBAA Premium Seal. The IUBH is the only university in Germany offering a degree programme in this area with a Premium Seal. This ensures the excellent quality of teaching at the university.

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