Fairs, exhibitions, scientific, economic or political conferences, corporate marketing events or public cultural events - the event sector is multifaceted!
Your career opportunities with a Bachelor of Arts (B.A.) in International Event Management are diverse - as diverse as the events you will realise.
In connection with creating memorable experiences, events will play an increasingly important role in communicating objectives, management concerns, marketing and PR activities, etcetera. Event and PR agencies, exhibition corporations, cultural authorities, and the marketing departments of companies working at the national and international level are the ones who take on these tasks.
The study programme in International Event Management is practice oriented and provides you with the fundamental principles of business management and the specific management know-how related to fairs, exhibitions, conferences and corporate events that you need for a successful career.
General deadline, applies to everyone.)
General deadline, applies to everyone.)
Dates reflect the university's timezone.
Tuition fee for the international students.)
European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.)
The three core elements of the curriculum are:
Courses are conducted in the form of lectures and seminars. The maximum size of a class is 30 students thus allowing and intensifying interactive communication between professors and students.
One 5-6 month internship enables our students to turn their academic knowledge into practical experience. This internship, representing a crucial element of our study programmes, can be either in Germany or abroad. Students establish first ties with the industry and have the chance to make a first impression on potential employers.
A further addition to the study programme's emphasis on practical experience is the university's "Extra Curriculum". The Extra Curriculum is offered once a week during the first semester. Participation is optional.
The programme consists of the following elements:
The Extra Curriculum works as an excellent orientation tool in the first semester and provides our students with first-hand insights into the world of Event Management. In this way, our students learn more about how the industry is structured and in which types of company work opportunities exist.
International students should consider taking a Pre-Bachelor to gain access to universities in Germany when:
No work experience is required.
The IUBH is a founding member of Quality Circle Event Studies. The association of leading universities with event-study courses aims to define and ensure adequate standards of academic event studies. An essential component of this is distinctive practical relevance.
The study programme International Event Management has been awarded the FIBAA Premium Seal. The IUBH is the only university in Germany offering a degree programme in this area with a Premium Seal. This ensures the excellent quality of teaching at the university.
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The IUBH School of Business and Management is part of the International University of Applied Sciences Bad Honnef, a state approved, private university and offers international and practical oriented higher education programmes for the service management sector. The university is operating on two locations in Germany, Bad Honnef and Bad Reichenhall.