International Event Management, B.A.

  • N/A
    Application Deadline
  • 36 months
  • Tuition
    Tuition (Semester)
    Tuition (Semester)
  • English (take IELTS)
The study programme in International Event Management degree programme at the International University of Applied Sciences Bad Honnef - Bonn is practice oriented and provides you with an understanding of basic principles of business administration and specific managerial expertise related to trade-fairs, exhibitions, conferences and corporate events.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding


Fairs, exhibitions, conferences in a scientific, commercial or political context, corporate marketing events or public cultural events – the event sector is colourful and diverse!

Your career opportunities with a Bachelor of Arts (B.A.) in International Event Management from the International University of Applied Sciences Bad Honnef - Bonn are diverse - as diverse as the events you will realise.

Why should I study Event Management at IUBH?

  • International campus with students and professors from more than 85 nations
  • Theory and practice closely linked through case studies, projects, certificates and internships
  • Lectures in English and intensive exchanges with professors and fellow students
  • Top-class network of industry contacts for internships and careers at home and abroad
  • Instruction in small groups given by lecturers with track records of practical experience
  • Training as an expert with the main focus on relevant areas, with a range of choices
  • Unique study programme with a high rate of recognition in the industry
  • Cooperation with the biggest network for event managers worldwide (MPI)

Set your personal focus

During your studies, you can chose one of the following specialisations:

  • Event Design
  • Marketing
  • Human Resource Management
  • Sales & Distribution
  • Sustainable Tourism, Hospitality & Events

What are the professional prospects as an Event Manager?

Potential employers are event agencies, trade fair organisations, corporations and medium sized enterprises, concert promoters, theatre companies, media companies, PR agencies, as well as public institutions and non-profit organisations.


The IUBH is a founding member of Quality Circle Event Studies. The association of leading universities with event-study courses aims to define and ensure adequate standards of academic event studies. An essential component of this is distinctive practical relevance.

The study programme International Event Management has been awarded the FIBAA Premium Seal. The IUBH is the only university in Germany offering a degree programme in this area with a Premium Seal. This ensures the excellent quality of teaching at the university.

Detailed Programme Facts

  • Full-time duration 36 months
  • Study intensity Full-time
  • Credits
    180 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

The curriculum covers various core elements:

Integrated Service Management
  • accounting as well as mathematics and statistics
  • in-depth understanding and assessment of business correlations
Industry-specific know-how
  • practice-related courses help you to thoroughly understand the event industry
  • detailed knowledge of specific management and marketing topics – fairs and exhibitions, congress management, corporate events and strategic event communication
  • the focus is on complex event projects, budgeting, financing and controlling of events
Additional qualifications
  • organisation theory, intercultural training
  • computer applications
  • in-depth foreign language skills in general and business English
  • second foreign language: Italian, French, Spanish, Chinese, Russian or Arabic
Studies abroad
  • the one semester spent studying abroad at one of our partner universities is an optional component of the course and depends on your study performance
  • training of foreign language skills
  • practical experience abroad – academic, personal and intercultural

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score: 6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test
  • Minimum required score: 80

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

  • Higher Secondary School Leaving Certificate with scores in the top 30% of your academic year
  • Academic IELTS 6.0/ TOEFL IBT 80 points/PTE 56 points (51 points in each component)

Tuition Fee Per Semester

  • EUR 5690 International
  • EUR 5290 EU/EEA


StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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