The World Bachelor in Business is the first undergraduate partnership of its kind, designed to engage intellectually curious students in a business curriculum that connects leading edge teaching methods with cultural immersion and real-world experiences. English is the common language of the WBB, and students become versed in the language of business in Asia, Europe and North America during extracurricular activities and internships arranged in each country. This is a new approach to education that will prepare a new generation of leaders for the opportunities of an interconnected world.
WBB students delve into the heart of Los Angeles to explore the emerging relationships between technology and entertainment. They meet with financial leaders in the high rises of Hong Kong to discuss the global banking industry. In Milan they consolidate their economic and management knowledge as they study the complexities of integrating the many countries of the European Union. After a fourth year at the partner school of their choice, World Bachelor in Business graduates will possess analytical, social and linguistic skills that will uniquely qualify them for careers in a rapidly changing business arena.
The World Bachelor in Business programme is offered at Università Commerciale Luigi Bocconi.
You can apply until:
The WBB program allows students to study for a full year at three business schools, one in each of the major economic and cultural zones of the world. At the end of four years, students will have completed coursework and fulfilled degree requirements for all three universities, earning a bachelor’s degree from each institution and joining global alumni networks with nearly endless reach and influence.
The WBB’s curriculum is rigorous and provides a solid foundation in economics and business. The first three years are composed of required courses that focus on a variety of topics according to the country of study and the special strengths of each school. Students begin their WBB education at the University of Southern California’s Marshall School of Business. Year two takes them to Asia for an intensive year of study at the Hong Kong University of Science and Technology. For the third year, WBB students will move from the Pacific Rim to the heart of Europe to study at Bocconi University in Milan, Italy. In the fourth year, WBB students choose one of the three partner universities to complete their studies.
Throughout their journey, students gain an understanding of their interests and future goals. This may mean a final year in Milan honing Italian skills and taking seminars on international finance, more time in Hong Kong with periodic travels to Mainland China, or a return to USC, leveraging partnerships with the university’s integral connections to the entertainment, real estate or communications industries. This crucial fourth year provides students with the flexibility to truly customize their college experience.
The program integrates curricular and co-curricular learning, giving students direct exposure to different academic, cultural and professional environments. It also offers business and legal courses with regional emphases to help students acquire an in-depth understanding of the nuances of doing business in different global environments.
Being able to communicate in multiple languages enables the kind of network building and personal relations that can make a big difference when doing business. The objective of foreign language courses in the WBB is to provide students with the ability to use English at an advanced level while Italian, a second European language, and Chinese will be taught at the introductory level. Progress in language learning will be certified in courses at each school or through recognized language certificates.
The University of Southern California, The Hong Kong University of Science and Technology and Bocconi University have developed the World Bachelor in Business (WBB) partnership, the first undergraduate program of its kind in which students will live and study on three continents and earn degrees from three universities. The program aims to provide a small cohort of 45 truly international students with solid preparation in the field of business management. The strongest candidates will have an outstanding academic record and an ability to adapt and thrive in different environments. For more information about the WBB, please check this page.
The selection for the WBB program is highly competitive.
In an effort to accommodate different admission schemes and schedules of various regions across the globe, WBB applicants are allowed to submit only one online application through one of the three partner universities. Applicants’ profiles will be evaluated by an Admissions Committee representing the three partner universities.
Applicants are kindly invited to visit the appropriate school’s website to understand application procedures, admission requirements and timelines.
Applicants’ profiles will be evaluated by an Admissions Committee representing the three partner universities.
Please find below the documents required for the WBB application:
Year 1 - 51,442 $
Year 2 - 200,000 HK$
Year 3 -18,000 €
Year 4 - The fourth-year tuition fee will be charged at the average tuition fee across the three universities and paid to USC in US dollars.
During the first three years, students will pay the tuition and fees of the university where they are in residence.
Please also take into consideration that other costs will occur each year, such as travel expenses (related to moving from one country to another), books, supplies, medical insurance, and personal expenses. WBB advisors will work with families and students to help them define these costs.
Check the programme website for information about funding options.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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